The Entrepreneurship Campus is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

5 Important Characteristics You Need To Sustain Your Startup


Most entrepreneurs will say that passion is at the very core of sustaining every new business. And although we couldn’t agree more that passion, motivation and will are one of the most pivotal characteristics for keeping a business alive, beginner entrepreneurs should have additional 5 significant characteristics in order to get a startup company on its feet and sustain it.

Abundant Patience

In the early stages of your business, it’s highly unlikely that everyone is going to know what you’re doing and be very open and supportive of it. With a little bit of luck your business idea is going to reach fame in no time, however, most of the time, you have to become friends with time that’s passing by. Patience is key to sustaining your startup. Take some time to stop and smell the roses. Just because your company isn’t evolving at the speed of lightening doesn’t mean it’s failing.

If you’re trying to build a brand that’s going to provide solutions to people’s everyday problems, and you’re trying to implement this solution into their lives, you have to accept the fact that it will take some time. You future fans and clients will probably take a while to embrace your new company, and in order to stand the test of time, you’re going to need a lot of patience.

Precise Focus

While it’s important to remain focused on your business goals and work on pushing your startup in the front rows of the industry, you should be focused primarily on customers. In other words, become customer obsessed. By all means, don’t become so obsessed that you’ll go about changing your brand and doing whatever it takes to please every single person. Stick to your vision, but keep your followers and clients in mind at all times.

How do they feel about your brand?

How can your unique vision help their lives?

Persuasive Communication Skills

The truth is that communication can either make or break your business, in several different ways. You may have a supervision, an authentic idea, and a business model that’s going to hold up no matter what, but if you’re not a good communicator as an entrepreneur and don’t know how to portray your company to others nobody is going to want to hear about your startup. You need to be able to practice communication and do it on the regular. Whether it’s inside of your company, communicating with your employee or partner, or outside of the company, pitching your ideas to third-parties, you’re going to have to learn to use words to get into people’s minds.


Now, you might be thinking, who starts a company without having a vision? Most entrepreneurs have some kind of a vision, but we’re talking about the kind that’s going to push you through the hardest of times because you can see so far, there’s no stopping until you get there. In order to sustain a startup, you need to have a vision, not just for the present or close future, but for the next 20 years. Once you reach your first set milestone, you shouldn’t just sit around and wait to see where the road will take you. Your vision should be your guide throughout the entire process, and once you reach each milestone you’re going to find it all familiar because you’ve envisioned it from the very beginning.

Cautious Management

No matter what you start off with, pennies or millions, you should be very careful when it comes to your assets. Startups are a gamble to a certain degree, but great leaders know how to spend and when to invest their money. They don’t waste a dime, and they know when they should invest millions when necessary. Get educated when it comes to finances and startups in order to avoid making bad financial decisions that will drive your business to the ground.

We consider these five characteristics predictors of future success. They might not always determine the outcome of your startup because there are various other factors to take into consideration, that might influence the sustainability of your business, and that might not always be in your control. But, these five traits are important to have in order to control the situations and aspects of your business that shouldn’t be left up to fate.

Do you have them and if not just yet, how do you plan on working on them? Tell us your startup’s story!

Source / photo: The Asian Entrepreneur

Leave Your Comment →


  1. Very good and informative!

  2. Anonymous

    19.06.2016 · Reply

    I possess 4 out of 5 of the above characteristics. I will definitely work on the 5th. I don’t have much story to tell yet since the business is at a startup stage. But I believe in dream, I believe in vision. With 4 characters and a work on the 5th, I believe I will achieve it(The pictured vision of a large-scale commercial snail farm, an ultramodern snail shop, cosmetic lab and cosmetic shop).

  3. Very true about these characteristics as you rightly presented them. But if should add yet another characteristic I will say: OPENESS (conscious opines). I believe starters need to open up themselves and ideas or project (wisely) for more perspectives from both the users of their services or product as well as like minded others like s/he. This gives more direction in a positive way.

Add Your Comment

* Required

* Required

Timeline 2019

March 18, 2019
Competition launch.
Entries are welcomed
May 15, 2019
Voting & commenting begins for all
July 31, 2019
Deadlines for entries
August 31, 2019
Deadlines for votes & comments
September 12, 2019
10 finalists announced in both categories
September 12, 2019
People’s Choice Prize winners announced
September 22, 2019
Deadline for receipt of videos from finalists in both
October 12, 2019
Deadline for Panel of Judges’ selection of the winners
October 19, 2019
Winners announced at Entrepreneurship Summit in Berlin

Take our training

Take our free E-Learning Course and Learn to be an Entrepreneur

Take free courses now!


Neema Mti Tanzania
Nawrath Minda India
Chloe Huang United States
Elisa Konomi Albania
Louison Mbombo Brazil
Abdisa Bencha Jara Ethiopia
Lateef Ibrahim Nigeria
Shuhra Koofi Afghanistan
Iman Hadi Iran
Ghislain Takam Cameroon
Sokchamreun Peou Cambodia
Faith Muange Kenya
Olorunfemi Dayo Nigeria
Teona Dalakishvili Georgia

Recent News

2019 Youth Citizen Entrepreneurship Competition winners October 30, 2019

UNESCO Features 2019 Youth Citizen Entrepreneurship Winners

More info
October 20, 2019

Announcing 2019 Competitions’ Winners

More info
Entrepreneurship Campus
September 12, 2019

Announcing the 2019 People’s Choice Prize Winners

More info
Entrepreneurship Campus finalists

Announcing the 2019 General Competition Finalists, Best Projects

More info