Function, not convention

Many of our examples demonstrate the entrepreneurs’ independent spirit above all. They are either free from, or are able to shake off convention. Conversely, this means there is promise of success if I regard everything I find in place as

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Recombining what already exists

The example that I find to be the most illustrative is the following: “Think ceramic,” says Thijs Nel, an artist in Magaliesberg near Johannesburg. His art form is ceramics. Confronted with the slums in his vicinity, he got an idea

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Fulfilling more than one function

In modern societies characterized by a division of labor, more and more functions are separated from others. This means that to eat, we go to a restaurant. There are youth clubs for young people and senior clubs for the seniors.

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