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Discover potential in what exists already

Successful entrepreneurial designs are often innovative without inventing anything new. The innovation lies in re-combination. Early on, Schumpeter drew a distinction between innovations and inventions. It often takes quite some time before great inventions are market-ready because they harbor minor

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Function, not convention

Many of our examples demonstrate the entrepreneurs’ independent spirit above all. They are either free from, or are able to shake off convention. Conversely, this means there is promise of success if I regard everything I find in place as

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