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Recombining what already exists

The example that I find to be the most illustrative is the following: “Think ceramic,” says Thijs Nel, an artist in Magaliesberg near Johannesburg. His art form is ceramics. Confronted with the slums in his vicinity, he got an idea

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Fulfilling more than one function

In modern societies characterized by a division of labor, more and more functions are separated from others. This means that to eat, we go to a restaurant. There are youth clubs for young people and senior clubs for the seniors.

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Start-ups with wings

Sometimes it’s necessary to make a radical break with familiar ideas. The dream of flying is probably as old as mankind itself. Until about 1890 all attempts to fly were based on observing birds in flight and devising constructions that

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Turning work into fun and entertainment

You remember the tale of Tom Sawyer, the hero of Mark Twain’s 1876 novel. One day Tom is forced to paint the fence around Aunt Polly’s house – and of all days, on a beautiful Saturday when all his friends

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