CEC 2021 Endorses the International Year of Creative Economy for Sustainable Development

Imagination is the raw material for innovation and sustainable entrepreneurship.
Therefore, the Entrepreneurship Campus and the organizers of the upcoming Citizen Entrepreneurship Competition 2021 are delighted to endorse the International Year of Creative Economy for Sustainable Development.

The United Nations (UN) has dedicated 2021 to the creative economy and its essential role in promoting sustainable development. The implementation of the Year is led by the United Nations Conference on Trade and Development (UNCTAD), in consultation with UNESCO and other relevant UN entities.

Even though expected to be the industry of the future, creativity and the creative economy remain misrepresented in the global economy. Yet, 2021 seems to be the most appropriate time for the International Year of Creative Economy for Sustainable Development as the COVID-19 pandemic has crushed the creative economy.

Under the theme of the International Year of the Creative Economy for Sustainable Development, the Entrepreneurship Campus aims at providing creators, professionals, MSMEs, creative individuals and communities, and organizations, the entrepreneurial training to help them maximize their benefits and societal value.

Given that the creative economy is an evolving concept, it has no single definition.
“Advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing, and TV/radio – are the lifeblood of the creative economy,” UNCTAD

Over the years, the contestants of the Citizen Entrepreneurship Competition helped foster the potential of creative industries through their innovative ideas and projects.
Everyone eager to harness the power of creativity and innovative thinking to create more sustainable societies is invited to join the 2021 Citizen Entrepreneurship Competition, starting April 1st.

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1 Comment

  1. EDITA MEDARD

    05.03.2021 · Reply

    It is really impressive to see that the core part of entrepreneurship and creativity is now given priority. Creative economy is the pioneer in enhancing self employment thus when well prioritized and supported it will facilitate economic independence particularly for youth in Africa and the world at large

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