In the last video you got more information on how to implement sustainable management approaches in your business.

Now, let’s talk about the importance of values. Effectively, business values are the character attributes of an organization.

Values give your business an identity. They generate perceptibility.
Values clarify the direction on why you do what you do. They can help your employees differentiate between what is right and wrong. To make your values clear to your stakeholders, write down a mission and vision statement.

The mission statement addresses the questions why does the company exists?
Patagonia, a designer of outdoor clothing, states: Build the best product, cause no unnecessary harm, use business to inspire & implement solutions to the environmental crisis.

The vision statement describes the desired future position of the company. In the statement, you will include the goals your company wants to achieve.
For example, Tesla, an electric car producer, wants to "accelerate the world’s transition to sustainable energy".

The European Commission agreed on the following common values:
human dignity; freedom; democracy; equality;
the rule of law; and respect for human rights, including the rights of persons belonging to minorities.

Additionally, we think the following should be appended: no discrimination, trust and respect for your employees,
no harm to the environment, transparency, integrity and the takeover for your actions.

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