How to Draw Attention to Your Idea?
Published on: 02.05.2017
In F. Scott. Fitzgerald’s masterpiece novel, Jay Gatsby would throw incredibly extravagant parties to get Daisy’s attention. Although this cannot be the case of young founders and entrepreneurs, their purpose is almost the same. They want to draw attention from users and the media to their idea, startup or small business.
In our days, technology is moving at a breakneck pace and despite the various stances on the pace of innovation people are generating new great ideas every day. Differently, from what they say, sometimes idea generation is not the hardest part. You have to think about the diffusion of the idea or how to get more attention to your product.
It has happened to all of us to expect immediate gratification no matter what. Sometimes it never came and many other times it took a lot of time.
Just think, the market is filled products and ideas and you have to cut through the marketing clutter in order to get noticed among others. How to do it when nobody knows you? When people were asked what they wished others invented some suggested impossible things and others wanted simple solutions to major problems.
This tells something about the way how to get attention to your idea. It must be a genius idea that everyone expected for a long time, or a simple but good concept that guarantees a solution to an essential issue.
The importance of a good concept
Professor Guenter Faltin highlights in his book “Brains versus Capital” that the idea concept is the heart and soul of your company. Thus, a good concept can be the best marketing tool. He also says that when your idea focuses on a cause more than on a product, this is an advantage over other startups. The point is to bring your idea to the user or customers by not losing money and hopes on conventional marketing. Faltin mentions the case of Xing’s founder Lars Hinrichs, who was able to break through the market in a time when the market was filled with social networks. He found a solution to a question that was roaming his head for years.
A good concept can be more important than advanced business knowledge, market analysis or conventional marketing.
However, you have to make people talk about you and this is done with a little help from the media. When you have the media attention, it easier to take your business to the next level. In order to do it, you need an imaginative, unexpected and innovative promotion of your idea. This will help more than the marketing expert.
Source authors: Guenter Faltin
Photo Credit: pixabay.com