How to Get Started with Sales for Small Businesses

As a small business owner or startup founder that wants to give a boost to sales, you may now the saying that people love to buy, but don’t like to be sold. Just compare the way how you feel when you get a cold call (telemarketing or door-to-door salesmen) about a product and when you see that product used by someone you follow on social media. In the second case you may be thinking ‘I didn’t know I wanted that’.
Your experience as a customer and your business intuition can help you find the right ways to set up a compelling offer for potential customers. On the other hand, as a small business owner, you might be doing a little of everything, from finance to marketing. Therefore, these steps might help you find the most practical way to increase your sales.

Create compelling content that ranks

You are writing blogs, making videos, doing podcasts, and some nice infographics. So are doing hundreds of thousands of people that offer a similar service or product. How to make sure that your content reaches the people that are looking for it and not get lost in internet clutter? The last option can happen even though what you wrote or created was a really good blog post or video. The downside here is that you can get demotivated. To not let this happen and to make the time you spend on writing worth it pay attention to these tips.

Search intent
You can optimize your content through search intent practice.

If you type ‘handmade jewelry’ Google will list different keyword related to your search based on the most common intents

You might want to Buy handmade jewelry
You might want to Learn how to make handmade jewelry
You might want to Find a business that makes handmade jewelry to empower women/give back

Try it yourself. The top search results for ‘handmade jewelry’ are e-commerce category websites. This means that the main intent Google finds is people looking to buy handmade jewelry.
What does this mean? If you want to rank for a specific term, your content must address that that need. Are you looking for readers that want to buy or people that want to learn something? The readers’ mood is key.

Therefore, if you’re writing a blog post or making a video it should include a keyword that shows blog posts in search results. For example, you can use ‘handmade jewelry ideas’ or ‘easy handmade jewelry’.
Moreover, also the format of your content is important. If you’re looking for readers in ‘learning mood’ you can use formats such as:

Listicles: 20 Unique Handmade Jewelry Ideas
Listicles are easy to make because of their simple structure and require minimal efforts

How-tos: How to Care for Your Handmade Jewelry
These are short simple articles that explain in steps how to do something.

Facts and statistics: This Is How Much People Spend on Jewelry
These are also easy and simple articles to write, just make sure to have your numbers right and get them from reliable sources.

Tips: My experience with handmade hemp jewelry
If you’re knowledgeable in a specific industry, tip articles are a good option. They could also help establish yourself as an expert.

Other content format options include guides, reviews, testimonials, comparative articles/videos, pros/cons, best/worst, myths debunking, etc.

What is your content angle?
As it was mentioned above, there can be many businesses sharing information about the same product or service. The content angle is the element that can help your content stand out from content clutter. It’s the way how you say something that hundreds of marketers can be saying too, that makes the reader click and read it.
The content angle is usually targeted to a specific reader/potential buyer. For example, if you search ‘how to make jewelry’ you will get results that target beginners:
Jewelry Making For Beginners
Jour angle must be searchable, sharable, strong, original, relatable, and it must address the reader/customers’ main questions.

Focus on your intro, content writing formulas

A good intro will keep people reading. It’s so important that content writers use numerous formulas to tell fascinating stories.

Promote your product/service in social media

Social media and forums are an excellent place where you can interact in person with your customers. You could also use social media to run surveys and get insights on customers’ desires and needs. A strong point of online surveys is that customers provide honest feedback. This is something that family and friends are not good for.
You can also ask for the support of micro-influencers who are ready to promote your products. You can send them free samples or offer discounts. You can find more ideas on how to get started with online sales in this article by Neil Patel. Also, pay attention to the way how he writes and think about what you learned in this post.

Social media and online presence are great ways to help you accomplish something. If you are participating in the 2020 Citizen Entrepreneurship Competition, the voting process can be tried for you as an aspiring entrepreneur to get people’s attention and convince them to vote for your idea or project. Being an entrepreneur is not easy, and convincing people to do something isn’t either. But you can find a way to get other’s support and if you’re brave enough in your arguments, they can come back and vote for you many times.

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18 Comments

  1. From the write-up,
    Your experience as a customer and your business intuition can help you find the right ways to set up a compelling offer for potential customers.

  2. On the other hand, as a small business owner, you might be doing a little of everything, from finance to marketing. Therefore, these steps might help you find the most practical way to increase your sales.

  3. You can optimize your content through search intent practice.
    If you type ‘handmade food’ Google will list different keyword related to your search based on the most common intents

  4. We should bear in mind that if you’re writing a blog post or making a video it should include a keyword that shows blog posts in search results. For example, you can use ‘handmade jewelry ideas’ or ‘easy handmade jewelry’.

  5. There should always be focus on your intro, content writing formulas
    A good intro will keep people reading. It’s so important that content writers use numerous formulas to tell fascinating stories.

  6. Social media and forums are an excellent place where you can interact in person with your customers. You could also use social media to run surveys and get insights on customers’ desires and needs.

  7. One way your small business can boost is to have access to the internet. Fact for you all!

  8. In addition to gregory’s clear fact, research making is essential as well. What do you think members?

  9. If you’re looking for readers in ‘learning mood’ you can use formats such as:
    Listicles: 20 Unique Handmade Jewelry Ideas
    Listicles are easy to make because of their simple structure and require minimal efforts

  10. I think today I categorically wish to support Gregory’s comment here;

    gregoryanayochukwu

    30.07.2020 · Reply

    In addition to Gregory’s clear fact, research making is essential as well. What do you think members?

    i want all campus members to reflect on it. i want to ask a question, “How can we contestants want to implement this article for sustainable world?

  11. I think today I categorically wish to support Gregory’s comment here;

    juliusanayochukwu

    31.07.2020 · Reply

    If you’re looking for readers in ‘learning mood’ you can use formats such as:
    Listicles: 20 Unique Handmade Jewelry Ideas
    Listicles are easy to make because of their simple structure and require minimal efforts
    i think we need to go unconventional. Campus members 2020 do we colllectively agree?

  12. Answer Your Audience’s Questions

    Businesses might believe that pushing out as much content as possible is what’s best for your website’s SEO performance. While you do want a lot of content, it’s important that the content is also on-brand, relevant to your industry, and attracts the right users to your site. You know your audience best, so what questions do they have that your service/product can answer?

    Create content that answers those questions, even the most niche questions so that your website can rank as the answer on the search engine results page. It’s much easier to rank for search queries relating to “how long should I wear my running shoes before they need to be replaced?” over queries like “best running shoes”.

  13. Zero in on Specific Topics for Pages

    Create high-quality content that is directly relevant to the specific topic that is the focus of your page. Keep the content of each page comprehensive and narrowly focused on that specific topic. Everything on that post or page – the texts, headings, images, charts, etc. – must be relevant to the subject matter.

    While your website as a whole might focus on a general subject, keep each page focused on only a narrow subset. For example, if your website is about cars, create specific content pages for different types of cars or models and provide comprehensive, detailed information about that model only. There must be a narrow focus for each page to get that page to rank.

    The idea to keep in mind is that individual web pages or posts rank for specific topics and get returned in web searches. An entire website doesn’t get returned in a web search.

  14. From the write up, l want to say campus members should emulate the above article and follow suite.

  15. As it was mentioned above, there can be many businesses sharing information about the same product or service. The content angle is the element that can help your content stand out from content clutter.

  16. “Social media and online presence are great ways to help you accomplish something. If you are participating in the 2020 Citizen Entrepreneurship Competition, the voting process can be tried for you as an aspiring entrepreneur to get people’s attention and convince them to vote for your idea or project. Being an entrepreneur is not easy, and convincing people to do something isn’t either. But you can find a way to get other’s support and if you’re brave enough in your arguments, they can come back and vote for you many times”

    Great article. The campus competition voting process me as a young is a training ground on marketing strategies, With very few circle of friend that have electronoic gadgets of their own, I had initially seen the voting process as a tgreat but through the article are reading, I realize it is a part of training in the campus and I have decided to make it work however podssible and this article is again anothe nitche for me.

    Thank you campus administrator for sharing the article.

  17. Marketing is a very necessary tool in business. For every venture, filling the sales pipeline is what keeps the business growing among other thinks. Now recognizing and utilizing the channel of marketing prevailing in one society is very important also as well as how to capture the attention of people. While some people like reading, some definitly want to watch videos and have fun. So we need to recognize this and make a good use of it.

    Thank you for sharing campus administrator.

  18. In fact innovation is the life blood of any kind entrepreneur, being one of the tools that help them gain an advantage over established players by solving real market problem then network.

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