How to Promote Your Entry and Get More Votes

Published on: Jul 31, 2020Citizen Entrepreneurship Competition

By Entrepreneurship Campus

How to Promote Your Entry and Get More Votes

Almost a month has passed from the launch of the voting process for the 2020 Citizen Entrepreneurship Competition. Many of you already know that it takes some effort to get people's support all the time. The voting process will help you understand why marketing is an integral component of entrepreneurial design. Your idea or project might be great and highly beneficial to many people, but you need to get them to notice your service or product.

Getting started as a young entrepreneur is an exciting and challenging endeavor. Even if young people lack experience and knowledge, they have the readiness and motivation to push through obstacles. On the other hand, it can be such an exciting opportunity for adults who didn't have the opportunity to get involved with entrepreneurship in their younger years.
“You’ve got to be crazy if you want to be an entrepreneur: you’ll have to work 12 to 14 hours a day, there will be no vacations in the near future, and you’ll have little or no private life anymore,” Guenter Faltin says on his book Brains versus Capital.
When talking about successful startups and good entrepreneurial ideas, innovation can be applied both in emerging and existing industries. In other words, everywhere where there’s an opportunity for growth and development.
At the initial stage, the young entrepreneur starts to feel like a Jack of all trades by switching into different roles from bookkeeping to marketing. You'll notice how useful this experience is going to be when you make the first sales of your product or service.

Back to the competition. When you start promoting your idea or project for votes make sure to:

Explain how it is or will benefit your community or a specific category
Highlight what frustrating problems you are trying to solve and how you are doing it
Use emotions to make the audience notice, share, and vote for you
No matter what medium you’re using, create a human voice for your product/service
Talk about the importance of sustainable entrepreneurship and how it could make the world a better place

Even though not everyone has equal access to an internet connection, there are traditional mediums that are still on-trend.
Print, daily papers, magazines, radio shows, podcasts, television, direct mail, telephone, and SMS are good options if they have an audience and are cost-effective.
Word-of-mouth marketing. It works for big brands, it will work for you too.

When promoting an idea or project, or everything, people reach out to relatives, friends, people at the school or university, local clubs, organizations. Social media will help you get more audience. Start by identifying the most popular social media sites in your region.
According to the Global Digital Report 2020 the number of
Internet users worldwide in 2020 is 4.5 billion
Social media users in 2020 are 3.8 billion
Mobile phone users in 2020 are 5.19 billion

The same survey confirms that the most popular social media around the world based on the number of users are:

Facebook
YouTube
WhatsApp
Messenger
WeChat
Instagram
Tik Tok
QQ
QZone
Sina Weibo
Reddit
Snapchat
Twitter
Pinterest
Kuaishou

Next step. Identify what is the best type of content for each of these channels. Most people use social media for fun and relaxing. They chat with friends, look for photos, videos, and interesting content.