The Entrepreneurship Campus is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

How to Promote Your Entry on Social Media and other Channels?

Entrepreneurship Campus

Now that the voting process has started, you will understand why marketing is an integral component of the entrepreneurial design. Your idea or project might be great and highly beneficial to many people, but you need to get them to notice your service or product.

Getting started as a young entrepreneur is an exciting and challenging endeavor. Even if young people lack experience and knowledge, they have readiness and motivation to push through obstacles.
“You’ve got to be crazy if you want to be an entrepreneur: you’ll have to work 12 to 14 hours a day, there will be no vacations in the near future, and you’ll have little or no private life anymore,” Guenter Faltin says on his book Brains versus Capital.
When talking about successful startups and good entrepreneurial ideas, innovation can be applied both in emerging and existing industries. In other words, everywhere where there’s an opportunity for growth and development.
At the initial stage, the young entrepreneur starts to feel like a Jack of all trades by switching into different roles from bookkeeping to marketing.

When you start promoting your idea or project make sure to:

  • Explain how it is or will benefit your community or a specific category
  • Highlight what frustrating problems you are trying to solve and how you are doing it
  • Use emotions to make the audience notice, share, and vote for you
  • No matter what medium you’re using, create a human voice for your product/service

Even though not everyone has equal access to an internet connection, there are traditional mediums that are still on trend.
Print, daily papers, magazines, radio shows, podcasts, television, direct mail, telephone, and SMS are a good option if they have an audience and are cost effective.
Word-of-mouth marketing. It works for big brands, it will work for you too.

When promoting an idea or project, or everything, people reach out to relatives, friends, people at the school or university, local clubs, organizations. Social media will help you get more audience. Start by identifying the most popular social media sites in your region.
According to the Global Digital Report 2019 the number of
Internet users worldwide in 2019 is 4.3 billion
Social media users in 2019 are 3.4 billion
Mobile phone users in 2019 are 5.1 billion

The same survey confirms that the most popular social media around the world based on the number of users are:

  • Facebook
  • YouTube
  • WhatsApp
  • Messenger
  • WeChat
  • Instagram
  • QQ
  • QZone
  • Tumblr
  • Tik Tok
  • Sina Weibo
  • Twitter
  • Reddit
  • Linkedin
  • Skype
  • Snapchat
  • Pinterest

Next step. Identify what is the best type of content for each of these channels. Most people use social media for fun and relaxing. They chat with friends, look for photos, videos, and interesting content.

  • You can create a voice with videos and images
  • Cross post across channels,
  • Use your hashtags
  • Appeal to influencers by quoting them on your promotions
  • Organize contests and giveaways
  • Share content from your friends
  • Ask for input
  • Share helpful information
  • Don’t over post
  • Schedule social media posts in advance

Leave Your Comment →

37 Comments

  1. I love it so I am using the printing paper, social media, one on one and video to sell my project to invite people to my project for voting.

  2. “Hello! voting for each other’s project is a great initiative, let’s help each other to get more feedbacks and votes.
    My project, ”was nominated for the Youth Citizen Entrepreneurship Competition in the Best project 2019 category. Please read my idea at https://www.entrepreneurship-campus.org/ideas/24/12727/ and consider supporting my idea with comments and votes!
    Thank you and best of luck to you.”

  3. Just what I needed. Its also easier sending verification notifications directly to your email contacts and contacting them to vote if they can’t access the link. This has worked for me. I like the options provided, let me explore a few options. Thank you. I am learning a lot from this platform

  4. Lovely. It’s really laudable I hope everyone participating goes. Most of the ideas I have read are really impressive. However please vote for my idea, “the pitching app” it’s a Really nice idea.

  5. Thank you I’m trying so hard to make it But I came to realize so many people are not reaching the final voting stage they fail to vote due to long process but all in all i’m on the run still asking people to votee

    • Brian Hlongwane

      21.05.2019 · Reply

      I concur with your sentiments and ours is not to despair but rather use our entrepreneurial spirit to weather the storm.

      Aluta Continua!

  6. Brian Hlongwane

    21.05.2019 · Reply

    Greetings fellow African Brothers & Sisters,

    Brian Hlongwane is the name, a Business & Growth Coach based in South Africa. I am also a Community & Youth Educator; Social Entrepreneur; Youth Leader; Life Mentor; and Motivational & Public Speaker.

    I am passionate about community and youth development and empowerment through education. I am a #Global #Change #Agent actively and aggressively advocating for the United Nation’s Sustainable Development Goals with a particular interest and focus on SDG4 (Quality Education).

    To that end, my idea “Educating Africa International School”, is nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please kindly spare a few minutes to read through my idea at https://www.entrepreneurship-campus.org/ideas/22/12236/ and consider supporting me with your comment and vote.

    Please Note: To be #Eligible to #Vote, a #Valid #Email #Address is #Required.

    Thank you and God Bless!
    &
    To #Ours & #Africa’s Success, Cheers!

  7. Widens Pierre

    21.05.2019 · Reply

    I thank you very much! I’m looking forward to be a finalist. For, I believe that all your instructions are very useful; I’m planning to start printing posters ASAP.

  8. Thank You. I’m using social media platforms like Fb, Whatsapp, Instagram, etc to promote my project.
    Hi
    Our idea, “Wall Climbing Device For Inspection Of Large Metallic Surfaces”, is nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at https://www.entrepreneurship-campus.org/ideas/24/12212/ and consider supporting me with your vote!
    Thank you.

  9. Thank you for all this information, so far i have remarked that many people don’t get an authentication email for them to be able to vote , yes it can be a problem for those who want to vote for our projects but still it has pushed people to mail me for further information about my project.
    for anyone interested in reading others project here is my link:
    https://www.entrepreneurship-campus.org/ideas/22/13908

  10. Very interesting, inspiring and eye-opening. Good post.

  11. Thank you for this piece of information, and i will happy to see my idea among the finalist team. The sub region needs such innovative by planting economic .For anyone who is interested in reading my idea here is the link
    https://www.entrepreneurship-campus.org/ideas/my-ideas/13073/

  12. brian

    21.05.2019 · Reply

    great excellent ways to market our products

  13. Thanks guys vote for my idea “THE PITCHING APP”
    1. Click on my name
    2.view my profile read about my idea and comment
    3.Vote for me guys it’s a really amazing idea I hope to share it with the world And bring it to life.
    Thanks guys.

  14. It actually amazing. I think it will help we the participant to know in influencing people voting our project.

    Please follow this link to vote my project Clean Water and Sanitation with a comment at the bottom of the page.
    Your Vote and your comment is important. https://www.entrepreneurship-campus.org/ideas/24/12503/.

    I am glad to be apart of this platform.

  15. Hello Everyone Thank you for having me here I’m Gregory Thato Rakobe and i want to share with you my Farm Business Academy Idea. Please Click on the link here https://www.entrepreneurship-campus.org/ideas/22/13104 to know about my great idea and vote for my idea and also leave comment. It a great opportunity to have new exciting friends and learn their Business venture and i want to wish you all the Best with your Great Business venture for this opportunity. Thank Very Much

  16. Florence Mkang'ondi Fundi

    22.05.2019 · Reply

    Much gratitude for the insightful tips on marketing of our ideas and projects. This is really a key aspect in reaching a wider audience to ensure that there is greater impact through our projects and ideas. Honestly, its a skill that we all needed to be impacted with. Much much gratitude.

  17. Hello, great minds…

    I am so pleased to be part of this project brought to us by the Youth Citizen Entrepreneurship Competition amongst other notable organizations to help young and budding entrepreneurs like us. I am also thrilled and proud of the various ideas I have been reading so far, this is just a sign that youths all over the world aren’t lazy but busy thinking on how to impact their world. Finally, I also like all the exercises on the ‘CAMPUS ONLINE’ quite tasking but am happy and glad that am learning from them all. Thanks to the initiator of this idea.

  18. Hello, great minds,
    For those that have not read about my project, “Insightful Edutech”, kindly do so as it was likewise nominated for the Youth Citizen Entrepreneurship Competition in the Best Project 2019 category. Please read about my idea t My project tab, “Insightful Edutech”. You read about my idea at:

    https://www.entrepreneurship-campus.org/ideas/24/12606 and consider supporting my project with comments and votes!

    You can support my project by
    a) voting for it
    b) commenting and giving positive feedback
    c) tell your friends about it to do the same.

    Thanks for your support! and consider supporting my project with comments and votes.

    Thanks for your support!

  19. What do you consider to be the three most important skills an entrepreneur should possess before thinking about initiating business operations and why exactly do you think so?

  20. Hello, great minds,
    For those that have not read about my project, Palm oil production and processing factory”, kindly do so as it was likewise nominated for the Youth Citizen Entrepreneurship Competition in the Best Project 2019 category. Please read about at My project tab.
    https://www.entrepreneurship-campus.org/ideas/24/13943/ and consider supporting my project with comments and votes!
    You can support my project by
    a) voting for it
    b) commenting and giving positive feedback
    c) tell your friends about it to do the same.
    Thanks for your support! and consider supporting my project with comments and votes.
    Thanks for your support!

  21. Ephraim

    22.05.2019 · Reply

    Esunam, the 3 important things I presumed to be the appropriate things any budding entrepreneur must posses are:
    1. An innovative idea; either a new idea or an existing idea that has not been launched.
    2. Having appropriate knowledge about the initiative
    3. The target audience and market and why do you think that idea is important.

    These are just a branch of important things any budding entrepreneur needs to have in mind before setting up or venturing into any business. He or she must understand his business, the problem he wants to solve, the target audience and market and what are the needs of his audience…

  22. My idea “THE PITCHING APP” has been nominated for the young citizen entrepreneurship competition, under the best idea category 2019. Read about my idea via this link
    https://www.entrepreneurship-campus.org/ideas/22/13916
    Do comment and vote for me thanks in anticipation
    Cheers.

  23. The 17 Sustainable Development Goals and 169 targets which were announced by the Heads of State and Government and High Representatives, meeting at United Nations Headquarters in New York from 25 to 27 September 2015, demonstrates the scale and ambition of this new universal Agenda. This Agenda is a plan of action for people, planet and prosperity. It seeks to strengthen universal peace in larger freedom (the 2030 UN Agenda).
    The youth Parliament project is an ideal project for the attainment of the 2030 Agenda. Kindly vote , comment and support it just click the link below:
    https://www.entrepreneurship-campus.org/ideas/24/13363

  24. So, i read this and i thought let’s just promote my ideas here… Anyone who r reading this should know that I’m working in science for so long and hv won many competitions…. Please help me with ur opinions and votes i guarantee u won’t b disappointed… Find me on…
    https://www.entrepreneurship-campus.org/ideas/24/14786/
    And
    http://tracking.entrepreneurship-campus.org/tracking/click?d=kpofUWzFa3YPAGmKitFziaPOLDLvO9VEcnEmrbydmP-d2yddo2zdHI21CxIwwOgYEoW50qQKt6noE-METW10yj2TNM_uUguNcM-VsoKNQ7dWwjgwbQxD6ZxKD6rR3WnsP3UfDH7DNyc8gk3RISpUJBwtwKt4YkcMasJC8umAlzGs0

  25. Francis Korsi Lomotey

    23.05.2019 · Reply

    I have used social media and one – on – on interaction to market my idea “Positive Change”. I will put in my best to ensure this idea is implemented.

    Kindly support me with your vote and comment because I am determined to bringing a positive change in the world.

    Kindly read my idea.

    Hi,
    I am Lomotey Francis Korsi,
    My idea, “Positive Change”, was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at https://www.entrepreneurship-campus.org/ideas/22/13692 and consider supporting my idea with comments and votes!
    Thank you.

  26. This is such a helpful information.

  27. Please vote for me through https://www.entrepreneurship-campus.org/ideas/22/14576/ and don’t forget to leave a comment.

  28. Thank you for sharing how the importance of marketing to promote our ideas and projects in social media and other channels. It is very useful for us!

    I also would like to promote my idea, Wastebender, that strives to realize zero waste and sustainable consumption & production ecosystem through technology and smart data by developing Smart Waste Processor, an electronic device that can transform your waste into compost easily, quickly and efficiently. To find out more, please go to this site: https://www.entrepreneurship-campus.org/ideas/22/13048/

  29. Wow nice method it helps alot .
    I so much appreciate this.

  30. Have you ever seen crochet shoes? We are Crochet Hub Africa on facebook and instagram. You can find us on twitter @HubCrochet. You can also view photos of our shoes in our profile on campus by clicking the link below.
    Please tell us how you like our shoes.
    https://www.entrepreneurship-campus.org/ideas/24/13531

  31. “Social media is a key marketing strategy. If you are not on social media you are not a buyer, certainly not a seller.” Crochet Hub Africa

  32. Thank you very much for this information it allows us to make ourselves known through our ideas and to be in touch with others.
    Salut à tous les membres du campus

  33. You have got to be crazy, in marketing your idea. fantastic!!!!

    I need some help in other type of social media, I’m over lie much on twitter and Facebook. Advise please

    My idea, “Transforming disadvantaged girls into heroes”, was nominated for the Youth Citizen Entrepreneurship Competition in the Best Ideas 2019 category. Please read my idea at https://www.entrepreneurship-campus.org/ideas/22/14988 and consider supporting my idea with comments and votes!

  34. Thank very much for this information so far I have only used few platform such as Facebook, whatapp, and LinkedIn and looking at all this list it seem I have to work hard and make use of this other social media platform. I also help people when the find it hard to vote so they just send me their email then they just verify their email and votes.

    thank you very much for making me part of this journey.

    kindly support my idea with votes and comment, read through and tell me what you think about it.

    follow the link below
    http://tracking.entrepreneurship-campus.org/tracking/click?d=kpofUWzFa3YPAGmKitFziaPOLDLvO9VEcnEmrbydmP-d2yddo2zdHI21CxIwwOgYt0g0SsxqqlCbg7RPsN16Wa1U6ZXwk1Rrus-iU9kJvqMLHXxEQO2GPeyJfHIX4LoC6SDUZVmLGh66v3soRSwraibEpZC0BUsDfRQ1YNxuFT4Z0

    Regards
    Naemi Likius

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Timeline 2019

March 18, 2019
Competition launch.
Entries are welcomed
May 15, 2019
Voting & commenting begins for all
July 31, 2019
Deadlines for entries
August 31, 2019
Deadlines for votes & comments
September 5, 2019
10 finalists announced in both categories
September 5, 2019
People’s Choice Prize winners announced
September 15, 2019
Deadline for receipt of videos from finalists in both
categories
October 5, 2019
Deadline for Panel of Judges’ selection of the winners
October 19, 2019
Winners announced at Entrepreneurship Summit in Berlin

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