Sarjana.co.id: The Higher Education Cooperative
Published on June 21, 2014 um 16:34
Name of Enterprise
Ruko Klampis Mega A-38
Type of Enterprise
Enterprise has a positive impact on
education , youth
Year the enterprise was founded
Summary of your enterprise
Sarjana.co.id is founded to get all the stakeholders of higher education to meet in the middle and give youth the best value for their college degrees, one country at a time. Sarjana was started in Indonesia as an online portal to achieve full access and transparency to higher education admissions information, and as a grassroots movement to empower youth to pursue college and increase their chance to get gainful employment. Out of over three thousand universities, only few invest in student counseling, providing accurate information online and online/social media recruiting. As a cooperative for universities that help market their academic programs, Sarjana provides a one-stop shop providing accurate information from tuition fees and program accreditation to tips for passing entrance examinations and financing education. We work to gradually increase the countrys higher education enrollment rate, which is now only at 23 percent of total high school graduates. After 2 years in operation, we have become the mediator between universities, high schools, scholarship programs, government and prospective students. With a small annual membership fee, Sarjana advises universities on their recruitment strategy that is relevant to youth behavior and interests today. Sarjana has also facilitated on-the-ground recruiting efforts by organizing education fairs and inviting members to high school visits and events. We invest in current university students to share their learning experience at their university and train younger students to use the online portal. Sarjana has also been experimenting with methods to collaborate with universities in order to lower financial barriers to enrollment. The vision is to get every seat filled. Several members have lowered or eliminated their application fees.
Impact of your enterprise on sustainable development
Our short-term goal that we have achieved was to build the audience for the portal and a following of volunteers and young freelance advocates to execute a regional campaign for higher education enrollment. We invest in social media and print media outreach (for those with limited internet connection). As of June 2014, the size of our online community is now at 17 thousand verified users and over 2 thousand social media followers. Students interact with us daily through Live Chat and social media to get their questions answered. We have recruited over 700 member universities who benefit from Sarjanas online and offline networks to recruit students, as well as 150 high schools who benefit from our education counseling.
Sustainability and future plans
We continue to build our membership base and create paid advertising and recruiting platforms to generate revenues. To get every seat filled, we are formulating a multi-sector partnership to match students with (1) universities that offer program relevant to their career aspirations, (2) foundation and government scholarship programs, and (3) potential employers who need these students as future employees and are willing to provide apprenticeships and/or education loans. Universities in the partnership are required to lower their tuition fees to participate, and the remaining amount will either be paid by prospective students or by scholarship funds. Corporations, as potential employers, contribute funding for Sarjana's student recruitment efforts and to invest in students education and training, and in return, gain access to highbred apprentices and graduates. In 5 years, we plan to build offices/student centers in 5 major cities in Indonesia to allow students get counseling in person and access our wealth of resources. These centers will also offer academic and professional training for youth.
Your profile as an entrepreneur
Setra Yappi believes in the power of the private sector in producing ventures for social and economic advancement. He has over 7 years of experience founding and running multiple initiatives related to promoting higher education in Indonesia. Trained as an engineer and international development professional, he believes in using technology and partnerships to improve access and lower the cost of education. Born in 1986 in Surabaya, Indonesia, Setra grew up in an entrepreneurial family as his parents started a business from scratch. Though it was always difficult to make ends meet, Setra's parents always believed in investing in their children education, which to them was a lifetime asset that they can provide. Through financial hardships, Setra was able to obtain scholarships to complete his university education. With this experience, Setra started a university scholarship program for underprivileged youth in Indonesia, while he himself was completing his education. He raised funds from Indonesians around the world for one-on-one sponsorships. In 2011, Setra went back to school to pursue his passion for social entrepreneurship and mustered the courage to solve a monstrous problem. As he was helping youth to enroll in universities, he found that universities are very reluctant to invest in making their presence known to prospective students, and that there is a stigma that university education is always and increasingly expensive. Then, he created a solution and built a team to help youth find tens of thousands of formal and informal higher education programs around the country that they can afford.