Published on July 3, 2014 um 12:33

Name of Enterprise

SOM Editorial Colectiva


40 207 (Lindavista)
97219 Mérida

Your title/position

Coordinator of Proyecto Ja'ab and founder of SOM

Type of Enterprise

nonprofit organization

Enterprise has a positive impact on

peace-building, education , elderly , cultural diversity, empowerment of women, youth, other: Promotion of reading, Social participation

Year the enterprise was founded



Summary of your enterprise

SOM Editorial Colectiva wants to promote reading and political, social, artistic and civic awareness among youth through the creation of collective books and the regional unity. The first project of SOM is Proyecto Jaab, a big 500-people platform of young people that have constructed a collection of 12 books that will be given to all public libraries and universities of the modern Mayan Area, which includes Mexico, Honduras, El Salvador, Belize and Guatemala. SOM converts cities of the world into reflection scenarios where young people can express themselves through free literature, art and freedom of expression. This revolutionary way of book production respects local identity and regional design and use elements of the own culture to consolidate the collective self-esteem and the approachment to traditional knowledge. The first 12 books of SOM Editorial Colectiva have been made in 12 cities from the Mayan area (San Salvador, Copán Ruinas, Santiago Atitlán, Antigua, Belize City, Tulum, Cancún, Valladolid, Maní, Mérida, Campeche and San Cristóbal de Las Casas). The first phase of the initiative has been to build the books in these cities, and the second one has been to convert one of them, Mérida, the epicenter of Proyecto Jaab, in a young editing platform using universities as collaborators in the different parts of the technical production of the book (design, correction, artistic elements, etc.), mixing the work of all kinds of young people. SOM Editorial Colectiva was born to enhance young people through books and through a generational effort to connect young people with changing and revolutionary activities that want to transform our world.

Impact of your enterprise on sustainable development

The actual Mayan area includes one of the busiest frontiers of the world, the most dangerous city on Earth (San Pedro Sula, Honduras), several artistic and heritage Mayan places, precious landscapes and a diverse society with a lot of internal contrasts. Youth grows up trying to chase big challenges and knowing that education (and, particularly, the promotion of reading) is the best tool to revert the lack of opportunities, the social detachment, the boredom, the social awareness and the lack of cultural interest due to social nets and smartphones in this complex context. After 18 months of hard activity, Proyecto Jaab has involved more than 350 young people from 5 different countries in the construction of a collection that is a platform to think about historical memory, heritage, spirituality, urban art, music, art, identity, mother language, cultural roots, women, literature and old people. Other universities will collaborate with Proyecto Jaab in the phases of communication, distribution, design of effective workshops to promote reading in the libraries and other necessary areas. Finally, more than 500 young people will be part of an historical young platform of social change in this region. Young authors and artists have connected themselves to the cultural roots of their region, have learnt how to build an editing project through workshops and courses in universities and associations and have used the elements of their culture to modernize it and to construct beautiful and original books to attract reading and reflection in the the Latin American region with less readers (Mexico is, actually, the Latin American country where people reads less and the second of the world with less readers). Proyecto Jaab always has new routes to get its goals.

Sustainability and future plans

SOM Editorial Colectiva is a Mexican non-profit organization. However, the goal of this editing social institution is to export the collective editing model to other parts of the world to build other collections and to promote reading in other areas among youth with books made by themselves. SOM Editorial Colectiva has demonstrated that this model is useful, successful and motivator and that its an original and revolutionary way to talk about peace, freedom, art and social change through a collective platform of several and different young people. SOM Editorial Colectiva wants to consolidate the institution between 2014 and 2015 and also wants to finish Proyecto Jaab (distribution of the books, workshops in the libraries, university collaborations, impact analysis and socialization of the procedures, etcetera) on March 2015 and in 2016 wants to finish another project in another region, following the same structure: the Caribbean area. SOM Editorial Colectiva is a lifelong project directed by Joan Serra Montagut, the coordinator of the institution and of Proyecto Jaab, and will bring new collections next years, always enhancing young people in a concrete regional space through literature, freedom of expression and respect to cultural roots and local identities. SOM Editorial Colectiva, from June 2014 to March 2015, will finish successfully Proyecto Jaab and will consolidate its internal structure. Eventually, SOM Editorial Colectiva will publish one book in one concrete city to promote in this urban space the collective editing procedures and the sharing of experiences among young creators. SOM Editorial Colectiva has made a huge net of institutional contacts and collaborations from cultural projects of all the world (particularly from Latin America and the Mayan area) and will use it to have an optimal future growth.

Your profile as an entrepreneur

My name is Joan Serra Montagut and Im 27 years old. I was born in Barcelona and I studied Journalism in the Autonomous University of Barcelona (UAB) between 2004 and 2008. I was member of cultural projects related with Intercultural Communication, such as Tahina-Can Expedition (through this experience, I could report from Ecuador and Dominican Republic). I also traveled to Bosnia to be member of a photojournalistic experience. In 2008, I won the European Young Journalist Award organized by the European Commission. During my studies, I participated actively in the political structure of my school and I won a Literature Award called Hiperbòlic with a novel that talks about the Spanish exile in the Dominican Republic after the Civil War. I want to dedicate my professional career to books and implementation of editing projects with groups of people, promoting reading and social awareness. Recently, Ive created in Mexico SOM Editorial Colectiva. In the future, this organization will bring collective and attractive material to promote reading in several parts of the world. Ive worked for United Nations in Mexico, firstly as the Communication for Development expert in UNESCO office and then as the external consultant for Communication and Publications area of a United Nations project for Peace Culture in Chiapas. I love Mayan culture and Ive worked in several projects in this area (the first one in 2008 creating a newspaper with a group of young people in Guatemala). It has been a hard experience to travel to all the 12 cities and to lead a big human platform with no money, but the personal growth has been enormous and also the personal and professional growth of all the participants. Proyecto Jaab won the Iberbibliotecas competition (CERLALC-UNESCO).

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July 18, 2014 21:33

Felicitats JOAN

July 16, 2014 04:24

Excelente =)

July 13, 2014 22:55

<its a good and interestig project i hope you are very succeful

July 4, 2014 09:25

please vote for me as I also vote for you ,Vote for us now the link is: