The Youth Citizen Entrepreneurship Competition is an activity within the framework of the UNESCO Global Action Programme (GAP) on Education for Sustainable Development (ESD)

Gugu Handwoven Backpacks

Published on July 4, 2014 um 13:47

Name of Enterprise

Mr. Kengkoy Ph, Inc.

Location

General Luna St.
4400 Naga City
Philippines

Your title/position

Executive Director

Type of Enterprise

nonprofit organization

Enterprise has a positive impact on

environment, poverty reduction , cultural diversity, empowerment of women

Year the enterprise was founded

2010

Website

Summary of your enterprise

Gugu Handwoven Backpacks are organic backpacks made of Mayon Fabric, a textile indigenous to the Bicol region in the Philippines. The textile was once only used for souvenir items and has no practical and modern applications other than that. We sought to change this by saving the dying weaving culture through our innovative native backpacks. Now, the mainstream market has deeper appreciation for the Mayon Fabric, at least locally.

Impact of your enterprise on sustainable development

After four years as a social enterprise, our success could be summarized into two: culture preservation and community empowerment. The mainstream market now enjoys a rare organic backpack made primarily out of native materials. In fact, our local government (Naga City) awarded our organization with a mayoral award recognizing our contribution to the local business innovation sector. Regarding community empowerment, our local community of weavers have undergone a series of successful trainings. More importantly, they now know that they should demand just compensation from middlemen.

Sustainability and future plans

Business-wise, we intend to expand our operations internationally, as this would open more opportunities for the local community that we serve. We want to extend our customer reach through other sales channels (currently, we only sell through our online shop at our website). Community-wise, we will spearhead numerous new programs for the local mothers and their families. Apart from crafts improvement, we would also promote education and empowerment through partnerships with the government and the private sector.

Your profile as an entrepreneur

I am a twenty three year old social entrepreneur from the Philippines. We started this business endeavor when I was in college, as an income generating project and a course requirement for my bachelor's degree (business management). This idea earned me and my team numerous awards and helped me graduate with honors (cum laude). But the business idea turned into a full scale business enterprise when we found out that the local mothers that produce our main raw material were being exploited by middlemen and receives far less than what they truly deserve. We now spend our efforts and resources to further empower the locals.

Video (optional)

Traditional X Contemporary

Modernizing Traditions

Indigenous Weaving Culture's Modern Innovation

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Comments

July 22, 2014 11:01

#SupportGugu it is!

July 21, 2014 17:39

#SupportGUGU