CRAFTSMANSHIP FOR YOUTH AND WOMEN EMPOWERMENT IN UGANDA
Published on June 10, 2014 um 11:36
Name of Enterprise
Abbyz Art n African Craft Center
Ntinda, Kisaasi Road Plot 2872 - 9867 Butukirwa | P. O. Box 11353, Kampala, Uganda
Type of Enterprise
Enterprise has a positive impact on
poverty reduction , sustainable trade, cultural diversity, empowerment of women, youth
Year the enterprise was founded
Summary of your enterprise
It is an indigenous business that deals in crafts from rural youth and women Objectives include, To improve productivity by implementing more training programs To lower costs in respect to competitor pricing to attract more and a new class of buyers and also introduce new products to a broader demography. To increase employment opportunities through an expanded supply base. Increase sales by 90% in the next 5 years. Increase customer satisfaction by reducing the frequency of customer returns and complaints, also reducing the delivery and distribution time of products. Reduce spending by 2016 through acquiring more equipment to increase the production and also use of own material. Activities. We use purely natural material such as backcloth from a tree, local grass and papyrus, banana fibre and palm leaves, seeds, horns and wood, gemstones as well as skins and local leather. Wood curving which include stools, mortars and pestles, walking sticks, drums, musical instruments, games, bowls, spoons, knives and animals. Tailoring using backcloth material which is Bugandas vintage and we get a variety of items such as placements, bags, photo frames among others. We also use other materials to make clothes, wallets, among others hence the acquisition of a sowing machine early this year to customize our products. Painting and drawing, some young school dropouts who are talented in this area do it and then we sell them hence creating jobs for them. Weaving, this s one of the most highly developed crafts in Uganda. The major raw materials here are papyrus and local grass, banana fibre and sisal to make baskets, mats and bags among others. Bead works such as jewellery, bags, and animals on wires, among others. Innovative approaches Introducing visa payment. Using mobile money payments. Acquiring more sowing machines. Designing a website for online shopping.
Impact of your enterprise on sustainable development
Achievements include, Established market for four small holder women and two youths in the urban areas of Kampala. Training the rural women on how to make quality crafts to demonstrate a commitment to quality and originality. Enhanced saving scheme training to rural women and youths. Creating jobs to a couple of youths and women most especially in rural areas Increase in sales turnover hence an increase in stock levels. Measures to evaluate success Profit and loss projections and sales report, the sales turnover rate has increased by about 10% same applies to the profits. Customer satisfaction and retentions, we believe that the customer is the boss and hence ensuring quality of our products a guarantee, this is because we value products which last and are user friendly. On a monthly basis we ask customers about the quality of the products and the response has greatly improved. Supplier satisfaction and confidence. Developing a good supplier environment that promotes trust is imperative in attracting and retaining quality suppliers. This has helped in a way that some suppliers give us products to sell on consignments which has led to a greater growth in the business as we are able to acquire a variety of good at the same time. Owner satisfaction, usually carry out reality checks by identifying the sources of dissatisfaction and make the necessary changes before its late. Am generally satisfied with my business and thats why am participating in this competition because I know this is a great opportunity to move ahead.
Sustainability and future plans
Key Partners Suppliers - Women and Youth Groups Ndere Cultural Centre Strategic Alliance Customers Activities Tailoring & Knitting of sweaters, bags, placements and clothes. Wood Curving to make drums, bowls, spoons, walking sticks among others Basketry through weaving of baskets and mats. Painting and drawing Pottery and modelling of ash trays, bowls and piggy banks among others Key Resources Customers Physical Store Employees Stock Value Proposition Provide quality and affordable products. Interaction with colleagues to share, rate and comment on products. Customer Relations Built a strong and dedicated customer base. confidence in the products sold Distribution Channel In-store sales Exhibitions Delivery Customers Souvenirs Buyers Families households, toys and decorations SMEs orders Customised Corporate products Costs Rent Transport Inventory Salary Financing Product sales Customer Donations Financial investment Future Growth Skills training centre E-Payment System E-Supply and Delivery
Your profile as an entrepreneur
I am a 27year old Business Administration graduate from Makerere University Business School, Uganda. After graduation in 2011, my job hunt ended in vain and I joined the 62% unemployed youth in Uganda. Young and determined to earn a living, I turned to my passion for making jewellery and focused on door to door sales and social media to expand my market base. Craftsmanship is predominantly done by youth and women, but rarely commercially. As a business venture, I started with a small order of 10 baskets whose high demand had a domino effect on my suppliers in terms of product variety, quantity and quality. I thus embarked on skills training services to a small group of youth and women to meet bigger orders. Demand for traditional products in Uganda is high due to the rise in the tourism performance. This inadvertently necessitated renting an exhibition space and store at Ndere Cultural Centre for easy accessibility of customers; this cost US$1200 from my savings. This also relieved me from challenges such as theft attacks and bullying. The business trend is positive, having met the set business targets including the formation of a youth group to make the products we sale. The tourism industry offers many opportunities and skills training will empower many youth and women. This competition is an opportunity to showcase the African local initiatives that can improve income generation for the youth and women groups. It is also a chance to improve on management and coordination skills that I will ably use to engage my peers, cut down the cost of doing business, and meet the international product quality standards especially in the world of fashion using local fabrics, artistry and crafts, thus highlighting my skills as a young entrepreneur notwithstanding the hardship of doing business in Africa.