Focus | Your Time Thief Was Caught!
Impact of your enterprise on sustainable development
Focus can effectively help 230M potential mobile addicted users to improve their time management skills. Users can not only see their app usage, but also compete with friends or global average. Furthermore, Focus sums up all users' saved time to understand how much time saved for the world by the app. We wish to make mobile users raise awareness of their own app usage, and pay more attention on whether they are in a healthy relationship with their phones. By push notification services, Focus will automatically send customized time management advices to every individuals, and we will also build up an fans community to encourage people share their time-managing tips. To evaluate success, Focus expect to have 500K-1M users in the first year,and then grow to 5 million in the second year; The average time people saved is evaluated to be 1 hour per day. Our ultimate goal is to build up an sustainable, cross-platform (iOS, android and web browser in laptop) services, of which you can sign up with one account, and view cross-matching app usage dashboard from every client-end devices.
Sustainability and future plans
Focus will start from freemium version to encourage as many people as possible to join. There are two monetization methods we will implement once the installation base reach to 500K-1M units. The first approach is to integrate Google Native Ads into some pages, of which will not effects user experience too much, to have income from digital advertisment. The second approach it to have a premium version with "Parental Mode". This version is good for parents who have 6-12 kids. Some parents wish kids to have mobile devices to make sure they can reach kid easily, however, almost every of them were bothered by kid's addiction on espcially social-interacting and game-playing. Parental Mode can remotely monitor the usages of your kid's cellphone, and once kids overuse their phones, parents can remotely LOCK them. Besides, parents can also get real-time usage report on kid's phone. The premium version will charge users USD 1.99 per month for each individuals; When the installation base reach 1M, we will start the A run funding to speed up the global expansion and hire more engineers to develop more advanced features,for instance, PC browsing behavior analysis, iOS version...etc. We expect 500K installation will be the financial breakeven point, and it will be also an strong evidence to prove that focus is well accepted by users. We will setup office in both China & USA afterward to expand the market share aggressively, and also do some PR activites to create our brand awareness; Moreover using Facebook & Wechat fan pages to build up fan community. Finally, we believe that we can step-by-step grow our business, although we may have some financial loss in the first 1 year, we can have financial breakeven or even profitable in the second year.
Your profile as an entrepreneur
I was born in 1995, Taipei Taiwan, and currently study in NTU, majoring in EECS. [2014/10] "Google Inc. Solve For X Moonshot Submission": "Every clicks represents a donation." DOTs is a platform aims to change the notion that ads are annoying and irritating, combining the powerful algorithm of Google Search, the straightforward C2C model of Uber, the simplicity of mobile apps and the philanthropy of NGOs. [2015/06] "UTime" (on iOS): Ultimate your time by "Focus mode", helps you focus and unplug to be creative. In my freshman I started my first startup, which aims to make users raise awareness of their time and attention. Our solution is, for example, users can set up 30 mins countdown alarm and iPhone will turn to non-disturbed mode automatically, so they will not get any Facebook or Twitter messages . If they cannot help themselves but getting distracted, the 30 mins mission is failed. Users can check out what your friends have done today, and whether they accomplish their missions or not. Our team went through design thinking process, and made some prototyping and idea-testing, but finally in vain. As far as I'm concerned, there are two reasons for the failure: first, we didn't think in the shoes of our users, they might be great customers, but Utime didn't have strong enough incentives for them; second, we were too immature as a fresh developer to develop an mvp. [2016/03] "Smile!" (OPEN-SOURCE Github-url: https://goo.gl/ZqOUVy): Microsoft Cognitive Services With Emotion API & Face API, I developed a facial expression recognition app, of which Flurry Analytics(growth-hacking spirits!) and Google Admob implemented. [2015/09 - now] "Focus": BETA version app was done in 2016 Feb. We have earned some credit from local startup contest, and have registered in some global contests like "Google Admob Challenge", "Microsoft Imagine Cup", "Asia Smartphone App Contest"...etc.