Focus | Your Time Thief Was Caught!

Your title/position Co-founder
Type of Enterprise informal program/project
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
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Impact of your enterprise on sustainable development

Focus can effectively help 230M potential mobile addicted users to improve their time management skills. Users can not only see their app usage, but also compete with friends or global average. Furthermore, Focus sums up all users' saved time to understand how much time saved for the world by the app. We wish to make mobile users raise awareness of their own app usage, and pay more attention on whether they are in a healthy relationship with their phones. By push notification services, Focus will automatically send customized time management advices to every individuals, and we will also build up an fans community to encourage people share their time-managing tips. To evaluate success, Focus expect to have 500K-1M users in the first year,and then grow to 5 million in the second year; The average time people saved is evaluated to be 1 hour per day. Our ultimate goal is to build up an sustainable, cross-platform (iOS, android and web browser in laptop) services, of which you can sign up with one account, and view cross-matching app usage dashboard from every client-end devices.

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Sustainability and future plans

Focus will start from freemium version to encourage as many people as possible to join. There are two monetization methods we will implement once the installation base reach to 500K-1M units. The first approach is to integrate Google Native Ads into some pages, of which will not effects user experience too much, to have income from digital advertisment. The second approach it to have a premium version with "Parental Mode". This version is good for parents who have 6-12 kids. Some parents wish kids to have mobile devices to make sure they can reach kid easily, however, almost every of them were bothered by kid's addiction on espcially social-interacting and game-playing. Parental Mode can remotely monitor the usages of your kid's cellphone, and once kids overuse their phones, parents can remotely LOCK them. Besides, parents can also get real-time usage report on kid's phone. The premium version will charge users USD 1.99 per month for each individuals; When the installation base reach 1M, we will start the A run funding to speed up the global expansion and hire more engineers to develop more advanced features,for instance, PC browsing behavior analysis, iOS version...etc. We expect 500K installation will be the financial breakeven point, and it will be also an strong evidence to prove that focus is well accepted by users. We will setup office in both China & USA afterward to expand the market share aggressively, and also do some PR activites to create our brand awareness; Moreover using Facebook & Wechat fan pages to build up fan community. Finally, we believe that we can step-by-step grow our business, although we may have some financial loss in the first 1 year, we can have financial breakeven or even profitable in the second year.

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Your profile as an entrepreneur

I was born in 1995, Taipei Taiwan, and currently study in NTU, majoring in EECS. [2014/10] "Google Inc. Solve For X Moonshot Submission": "Every clicks represents a donation." DOTs is a platform aims to change the notion that ads are annoying and irritating, combining the powerful algorithm of Google Search, the straightforward C2C model of Uber, the simplicity of mobile apps and the philanthropy of NGOs. [2015/06] "UTime" (on iOS): Ultimate your time by "Focus mode", helps you focus and unplug to be creative. In my freshman I started my first startup, which aims to make users raise awareness of their time and attention. Our solution is, for example, users can set up 30 mins countdown alarm and iPhone will turn to non-disturbed mode automatically, so they will not get any Facebook or Twitter messages . If they cannot help themselves but getting distracted, the 30 mins mission is failed. Users can check out what your friends have done today, and whether they accomplish their missions or not. Our team went through design thinking process, and made some prototyping and idea-testing, but finally in vain. As far as I'm concerned, there are two reasons for the failure: first, we didn't think in the shoes of our users, they might be great customers, but Utime didn't have strong enough incentives for them; second, we were too immature as a fresh developer to develop an mvp. [2016/03] "Smile!" (OPEN-SOURCE Github-url: Microsoft Cognitive Services With Emotion API & Face API, I developed a facial expression recognition app, of which Flurry Analytics(growth-hacking spirits!) and Google Admob implemented. [2015/09 - now] "Focus": BETA version app was done in 2016 Feb. We have earned some credit from local startup contest, and have registered in some global contests like "Google Admob Challenge", "Microsoft Imagine Cup", "Asia Smartphone App Contest"...etc.

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Post a comment


August 28, 2016 11:31

This project idea is great and has an inbuilt sound solution in the communities. I support it by votes and comments and advise the owner not to give up. No matter how the competition position, this project will take you higher if well implemented.

June 14, 2016 14:31

This is a good project, it will improve lives, great idea there. Wish you the best.
I have cast my vote for you!

Please I need you support also and a comment will also help.
please check out my idea by clicking "Pwavodi Tanihungoama
Joshua" above, and give your valuable comment/advice.

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Also, if you like my idea, PLEASE vote for me!
Thank you in advance for your time.

May 24, 2016 21:20

nice one bro,i think i am in love with ur project, pls chk mine and make a comment

May 21, 2016 11:10

what a wonderful idea
i really appreciate this unique idea .it is very good idea to bring people out of mobile addiction .i encourage you to bring those 230M people out of this danger
best of luck

April 10, 2016 16:37

What a unique idea! :) I'm a lover of social media, and I think this is one way of actually putting a balance between the virtual and the reality. I'd just like to ask about its emergency features. If it locks your phone, will you still be able to use it for emergencies if something suddenly happens?

You may also check out my idea called "The Bright Box". I'm not good in making apps, and I think you can help me with this too. Let me know, here's the link:

April 6, 2016 17:45

Does the lock phone feature disable calls? I love this idea because of the Parental Mode. How long does the lock phone mode last? As a parent I want to know that the child can still call me in case of emergency.

What a great idea though! All the best.

April 5, 2016 01:21

The idea is truly unique as people are indeed addicted to their mobile devices.However, many companies are offering more services via mobile format and the exponential future growth of mobile payments will cause even more mobile use as companies will market heavily via that medium.This will prove a bit of an issue to Focus but you have already tackled it with the fact of adding gamification within the app and therefore it makes it fun.The feature that will make this service stand out the most is the 'Parental Mode' as it will truly be beneficial to parents to have comprehensive data on their child's usage of devices.I believe it is a great platform and I wish you great success with it.