SaferMom - Safe Moms,Healthy babies
Impact of your enterprise on sustainable development
1)Improve maternal/child health, public health and family health in low income communities a with the goal of reducing avoidable death due to complication from child birth. 2) 79% increase in antenatal visits 3) At least 90% of mothers enrolled into our program presents their babies for immunization 4) Health literacy about their pregnancy/newborn increased by 70% 5) Tripled and Bridged communication gap between health care providers and pregnant women in rural communities. 6)Engage key partners in the exploration of innovative ideas for cost-effective quality healthcare services 7) Improve healthcare quality and health outcomes 8)Ensure access to quality culturally competent care for vulnerable populations 9) Assist to reduce healthcare costs while promoting high-value, effective care through partnerships with the public sector, private sector and NGOs.
Sustainability and future plans
(a)Freemium model: A Freemium model that allows mothers to access for immunization/antenatal care reminders for free only. It convinces them in the service quality and converts them to ambassadors and subscribe to the premium features (b) B2C(Business to customer) Model: 1) We charge mothers in the urban centers for one time subscription fee as low as $2 to access our information on their mobile phones throughout their gestational period. 2) Mothers are allowed to ask 2 question free monthly via SMS. Follow up question after 2 spots has been used will attract 0.5$/month 3) We use our distribution channels to provide maternal and newborn essentials to Pregnant and new mothers. (c) B2B (Business to Business) Model: SaferMom provides paid subscription for Government Agencies, NGOs, Hospitals, clinics, care providers to use our robust mhealth software platform to engage the mothers in their local communities they serve. These may includes but not limited to blasting immunization/antenatal reminders, malaria, HIV and public health campaigns (3)We sign premium contracts with NGOs, agencies, researcher?s e.t.c providing them with real time data and valuable insights to assist their research in improving maternal and infant health.
Your profile as an entrepreneur
I've always has interest in healthcare, I went to university to study medical physiology with special interest in public health.3 years later, I worked as an intern at a basic primary health centre in the slum of Lagos, Nigeria which served over 12,000 pregnant mothers and newborns a month. I noticed high maternal and newborn deaths. Sadly most were avoidable; Most was as a result poor health education,No show for antenatal care,poor physcological and social support, failure to present babies for vaccination,High pregnancy rates due to poor Contraceptive knowlegde etc Prior to Safermom, during my 2nd year as an undergraduate, I co-founded Lans and creamy,a custom merchandising firm which provides promotional items to SMEs and Corporate brands. Lans and creamy provided services to more than 70 SMEs. Products have been used by First Bank, Stanbic IBTC Bank, Nasco Cornflakes, Etisalat, Airtel,T.Y Danjuma foundation; to name but few.A brand which I successfully exited. I'm a 2016 Queen Young Leader recipient,St Galen Leaders of Tomorrow, TEEP fellow , IYN Fellow, Leap Africa Social innovator fellow among others. I was also named as one of 100 promising social entreprenuers to watch out for at the 2015 SOCAP in Sans Franscisco. I'm so passionate about Africa's renaissance. My vision for the continent is to see an Africa where exceptional leaders will help drive massive economic growth in Africa and proffer a lasting solution to poor health care and youth unemployment through innovation and technology.