SaferMom - Safe Moms,Healthy babies

Your title/position CEO/Co Founder
Type of Enterprise registered company
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
1 10

Impact of your enterprise on sustainable development

1)Improve maternal/child health, public health and family health in low income communities a with the goal of reducing avoidable death due to complication from child birth. 2) 79% increase in antenatal visits 3) At least 90% of mothers enrolled into our program presents their babies for immunization 4) Health literacy about their pregnancy/newborn increased by 70% 5) Tripled and Bridged communication gap between health care providers and pregnant women in rural communities. 6)Engage key partners in the exploration of innovative ideas for cost-effective quality healthcare services 7) Improve healthcare quality and health outcomes 8)Ensure access to quality culturally competent care for vulnerable populations 9) Assist to reduce healthcare costs while promoting high-value, effective care through partnerships with the public sector, private sector and NGOs.

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Sustainability and future plans

(a)Freemium model: A Freemium model that allows mothers to access for immunization/antenatal care reminders for free only. It convinces them in the service quality and converts them to ambassadors and subscribe to the premium features (b) B2C(Business to customer) Model: 1) We charge mothers in the urban centers for one time subscription fee as low as $2 to access our information on their mobile phones throughout their gestational period. 2) Mothers are allowed to ask 2 question free monthly via SMS. Follow up question after 2 spots has been used will attract 0.5$/month 3) We use our distribution channels to provide maternal and newborn essentials to Pregnant and new mothers. (c) B2B (Business to Business) Model: SaferMom provides paid subscription for Government Agencies, NGOs, Hospitals, clinics, care providers to use our robust mhealth software platform to engage the mothers in their local communities they serve. These may includes but not limited to blasting immunization/antenatal reminders, malaria, HIV and public health campaigns (3)We sign premium contracts with NGOs, agencies, researcher?s e.t.c providing them with real time data and valuable insights to assist their research in improving maternal and infant health.

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Your profile as an entrepreneur

I've always has interest in healthcare, I went to university to study medical physiology with special interest in public health.3 years later, I worked as an intern at a basic primary health centre in the slum of Lagos, Nigeria which served over 12,000 pregnant mothers and newborns a month. I noticed high maternal and newborn deaths. Sadly most were avoidable; Most was as a result poor health education,No show for antenatal care,poor physcological and social support, failure to present babies for vaccination,High pregnancy rates due to poor Contraceptive knowlegde etc Prior to Safermom, during my 2nd year as an undergraduate, I co-founded Lans and creamy,a custom merchandising firm which provides promotional items to SMEs and Corporate brands. Lans and creamy provided services to more than 70 SMEs. Products have been used by First Bank, Stanbic IBTC Bank, Nasco Cornflakes, Etisalat, Airtel,T.Y Danjuma foundation; to name but few.A brand which I successfully exited. I'm a 2016 Queen Young Leader recipient,St Galen Leaders of Tomorrow, TEEP fellow , IYN Fellow, Leap Africa Social innovator fellow among others. I was also named as one of 100 promising social entreprenuers to watch out for at the 2015 SOCAP in Sans Franscisco. I'm so passionate about Africa's renaissance. My vision for the continent is to see an Africa where exceptional leaders will help drive massive economic growth in Africa and proffer a lasting solution to poor health care and youth unemployment through innovation and technology.

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Post a comment


August 26, 2016 23:19

Hello comrade,
You have a great project no matter which side the competition may take it. I support it by votes and comments because I believe it can transform societies and bring sound solutions to social problems. Just don't give up!

July 27, 2016 09:50

well done

July 7, 2016 00:36

Hi Adeloye, you got a sustainable project with much impact on pregnant women and child wellbeing.

you mobile services is much desirable at least in Nigeria where action is less taken until a case of child mortality become worrisome to the international community.
there are still untaped opportunities in the health sector which I think entrepreneurs like u and I should try and provide a robust solution.
how can innovation help to determine the estimate number of infants whose mother missed vaccines within a time interval?; and what type of vaccines administered did not meet desired target, monthly, quarterly,/ annually?
these are some development research questions that need to be addressed by entrepreneurs in Nigeria

June 26, 2016 14:14

Wow what a great idea!!!

Kubwimana Avelin

June 16, 2016 18:52

Good project. It is miserable for a parent to see a stillborn

June 14, 2016 14:19

This is a good project, it will improve lives, great idea there. Wish you the best.
I have cast my vote for you!

Please I need you support also and a comment will also help.
please check out my idea by clicking "Pwavodi Tanihungoama
Joshua" above, and give your valuable comment/advice.

Best Idea Category Do you know NEEM saves Lives

Also, if you like my idea, PLEASE vote for me!
Thank you in advance for your time.

June 11, 2016 19:44

Great Project
You have my vote

June 11, 2016 19:43

Great Project
You have my vote

June 11, 2016 19:42

Great Project
You have my vote

June 10, 2016 15:58

I appreciate your project and wish best of luck. I have done my vote to you. Please give a comment and vote to my idea 'Wasteless'.

June 10, 2016 15:57

I appreciate your project and wish best of luck. I have done my vote to you. Please give a comment and vote to my idea 'Wasteless'.

June 10, 2016 15:55

I appreciate your project and wish best of luck. I have done my vote to you. Please give a comment and vote to my idea 'Wasteless'.

June 9, 2016 17:52

You have a great project and i have just voted it. Pls stretch a hand of kindness by voting my idea as well.

Ebenezer Anifowose

June 9, 2016 14:29

Awesome project and impact. Its so good to read about you inspired about maternal healthcare while interning in your third year. Many wait till graduation to get a sense of direction. Thanks for bringing Safemom to life. Keep it up

Chisom Okereke

June 9, 2016 12:42

Safer mom is really a welcome development to Nigeria's health sector.
The prospects of this wonderful idea stand to change the state of Nigeria's maternity woes.

Good job Lanre.

Olaiwola Bolaji

June 9, 2016 11:46

To your success. Lovely socially impactful project.

Amoo Harun

June 9, 2016 00:15

What a great innovation!

Ekenyerengozi Michael Chima

June 9, 2016 00:01

Great innovation for every mother.


June 8, 2016 17:28

I think this is a profound idea, ideas like this is what the Nigeria of today needs,especially in the Health sector. providing enlightenment for lactating and to would be mothers.Enabling both mother and child an access to healthy existence.

omowunmi aderemi

June 8, 2016 14:11

This Is the best I have ever come across.

Idowu Samuel

June 8, 2016 13:43

wow, this definitely a superb idea and project in fulfilling the agreed 17 sustainable development goals. Bravo, solidly on your team in making a long lasting change in Nigeria.

Belema Olise

June 8, 2016 12:05

This is a great project. Well done. I will be interested in seeing how you guys expand out. Once again, well done.


June 8, 2016 10:13

This is a very good concept and idea in developing this app.well done guys we need more apps like this in other areas too.

Michael Ayodele

June 8, 2016 00:25

This is a noble project with a possible high social impact. With these types of ideas and commitment, Africa will gradually rise from the shackles of poverty and its attendant consequence. thank you for conceiving this idea and thank you for having the will power to implement it, because it is by making efforts to make it work that lives can be saved.

Silvia Muturi

June 7, 2016 22:22

As a Mother I understand the need to access quality health services for your child and not all can afford insurances. This is a good initiative and wish you Adeloye God's favor to distinguish you for the award.

Modupe Fadiji

June 7, 2016 22:17

Great job, well done. Kindly keep in mind that your idea should not focus only on the urban areas but more on rural areas where there are little or no attention to pregnant mothers and their children.


June 7, 2016 21:08

This is indeed an amazing concept that caters for mums and would be moms. This is a timely project as it has become a necessity in Africa and Nigeria. I believe this will be given more attention as it is a unique initiative worthy of massive support.

olutoye.o. kofoworola

June 7, 2016 20:48

I think this is a very laudable idea.As these types of entrepreneural ideas is what is needed in Nigeria today,especially in the Health sector..To promote awareness to would be and nursing mother.Enabling both mother and child to access healthy existence.

olutoye.o. kofoworola

June 7, 2016 20:48

I think this is a very laudable idea.As these types of entrepreneural ideas is what is needed in Nigeria today,especially in the Health sector..To promote awareness to would be and nursing mother.Enabling both mother and child to access healthy existence.

Ibrahim Dikko

June 7, 2016 19:36

The most valuable ideas are the ones that save lives. You can't put a price on that. Great work brother.

Housseynatou Diallo

June 7, 2016 19:28

Une très belle initiative et un exemple à suivre. Toute la jeunesse d'Afrique doit se lever comme un seul homme afin de faire bouger les choses et rendre bon à vivre ce joli continent.
Proud of you Adeloye

Olanrewaju Bankole

June 7, 2016 18:19

Safe mum, healthy babies, healthy and great future of the nation

Owolabi Sunday

June 7, 2016 17:35

A really lovely, and innovative Idea, would really save lots of life

Bashir Adepoju Bakare

June 7, 2016 16:53

Thank you for bringing hope to the next generation.


June 7, 2016 16:19

The most noble thing one of your age would do to impact the community. You have a heart of gold.


June 7, 2016 15:59



June 7, 2016 15:48

Knowledge is power, thank you for educating the mums. This will go a long way in reducing child mortality rate. A heathy nation is a wealthy nation


June 7, 2016 15:45

I hereby recommended this fellow, the project is feasible and viable. And the project is also inline with the SDGs goals.


June 7, 2016 13:50

Great idea_this is what we need

Davids Oluwaseye

June 7, 2016 13:29

Great Concept and inspired idea. The profile shows that she can deliver on the project. Thumbs up.


June 7, 2016 13:17

Great initiative. More grease to your elbow


June 7, 2016 13:00

Wooow, so inspiring. I could imagine how much this solution will help reduce the rate of death during pregnancy. Thanks Adeloye for your vision.

Joseph Bahenda

June 7, 2016 12:57


Congratulations for having been able to come that far. Chicken 4all Ltd wishes you good luck; our wish is that you win this price so that you can quickly bring your idea to the next level to the benefit of the human kind.

Best wishes,

Chicken 4all Ltd

Oluremi Bello

June 7, 2016 12:51

Great idea

Happiers Nyowane

June 7, 2016 12:42

Great Idea. Saving lives is a calling, and I could feel the passion in the idea write-up. I hope one day you can expand the idea into the rest-of-Africa, because there are a lot more vulnerable women and children continent-wide. Wish you more success....

Marilyn Nguemo Chime

June 7, 2016 12:37

Waoooo. This is epic.

Thumbs up brother, indeed, this is so revolutionary.

All the best,

Ikhanoba Aleakhue Felix

June 7, 2016 12:32

So eloquent, so brilliant, so intelligent you deserve it bravo!

Ruth Adio

June 7, 2016 12:15

It's a wonderful project. Timely and very thoughtful of the promoters.
Improving maternal and infant health in Nigeria has been a challenge and should not be left in the hands of government alone. Everyone should be involve in saving life. Thanks for the project and keep it up

IPINLAYE Benjamin Abayomi

June 7, 2016 11:58

This is a great work, well done.

Adeyinka Isioye

June 7, 2016 11:54

Awesome idea and highly needed in the African space


June 7, 2016 11:38

This is a very brilliant idea. I see it having impact on maternal and neonatal mortality rate.

Stephen O.S.

June 7, 2016 11:28

This is a wonderful idea.... Really waiting to see the positive effect of this idea on seving lives.... Keep it up....

Okelola Olusegun

June 7, 2016 11:28

This is indeed a great innovation that will help especially women in rural or hard to reach areas in Nigeria.


June 7, 2016 11:24

Beautiful idea! Keep your head up

June 5, 2016 17:46

your ideas is a very good one keep it up ,i just vote for u, pls follow dis links/ and make comment and vote for me. thanks

June 5, 2016 17:42

your ideas is a very good one keep it up ,i just vote for u, pls follow dis links and make comment and vote for me. thanks

Iyanuoluwa Adekanmbi

June 4, 2016 03:56

That's impressive..! I hope it'll really reduce the rate of mortality. Thumb up! Really wish to know how this works..


June 4, 2016 01:00


Isioye Olaide Esther

June 4, 2016 00:44


Isioye Olaide Esther

June 4, 2016 00:19

Great will really help and safe lives

Isioye Olaide

June 3, 2016 23:18

Nice idea

Isioye Olaide Esther

June 3, 2016 23:15

Good will safe a lot of lives


June 3, 2016 22:36



June 3, 2016 22:36



June 3, 2016 22:26

great innovation


June 3, 2016 20:10

Good idea...this will go a long way in helping pregnant and nursing women. With safermom, expectant and nursing mothers have got a companion to be with them in the journey of motherhood. nice work guy, keep it up.


June 3, 2016 18:41

Nigeria is experiencing changes, with youth looking into her problems and coming with wonderful innovations. Safer mom will drastically reduce maternal and child mortality not in Nigeria but its extension to other African countries


June 3, 2016 18:29

With this innovation, I am optimistic that maternal and child mortality will be reduced to d bearest minimum in Nigeria and Africa at Large.

Ologunde Rachael

June 3, 2016 17:33

Great idea! I'm in support

Abodunrin Matthew Olusayo

June 3, 2016 17:29

Nice one guys. This is a technology that will reduce infant and maternal mortality in Africa.

Folakemi Ekundayo

June 3, 2016 15:19

The idea is a great one to achieving safe motherhood.

Gbadegesin Alawode

June 3, 2016 12:56

As a Masters Public Health in public health student, Women Deliver Youth scholar2016 and a RMNCAH advocate for over 8 years now, i recognise the high burden of maternal and infant death in Nigeria and Africa. Safermom is making great impact using technology to improve the health of women and children. No woman deserves to die while giving life due to preventable diseases. I support safermom.

Damina Adebunmi

June 3, 2016 12:51

This is really good, Go Cletus.

Fowosere Yusuf

June 3, 2016 12:36

Nice idea... it'll really save a lot of lives... my future wife and kids will surely gain from this

Olukehinde Olutosin

June 3, 2016 12:20

This is really Great, keep the good work rolling. See you at the top.


June 3, 2016 12:08

It's a good innovation and I support this idea.

Saheed Taiwo

June 3, 2016 11:56

Good job guys!

Ogunjobi David O.

June 3, 2016 11:30

Wonderful and great initiative. We need more and more of these applications of technology. Great job guys and I wish you win

Bulugbe Babafemi

June 3, 2016 10:50

Wow !!! is all i could yell. This is actually a good one and i believe it will go a long way to help the society. kudos

Bimbo Babs

June 3, 2016 10:48

This is an innovation we are in dire need of in this part of the world. Good job!!!

Orioye kayode

June 3, 2016 10:32

Its a very nice idea... It will create a platform for Nigerians to be self empowered.. And even creative .!

akanbi awwal

June 3, 2016 10:20

It's a very nice one

Olayinka Oke

June 3, 2016 09:54

It's good idea and would definitely go a long way in improving maternal and child health here in Nigeria.

Cletus Ajibade

June 3, 2016 09:31

This is an innovative solution that will save the lives of women and children in Africa.

June 3, 2016 01:09

Wonderful idea! Certainly definitely needed.