Production of High Protein Animal Feeds

Your title/position Chief Executive Officer (CEO)
Type of Enterprise informal program/project
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Impact of your enterprise on sustainable development

POTENTIAL IMPACTS Our Enterprises is a social venture which through its products will confers different potential social impacts includes production of quality protein rich feed from housefly maggots which will improve livestock production and livelihood in Tanzania, production of maggots which will be used as the protein substitute instead of small fish will reduce fish forage over-exploitation hence sustain ecosystem, Eradication of garbage in the environment since wastes are used as raw materials in maggot production and remaining substrates after harvesting of maggots will be used as bio fertilizer due to high nitrogen content hence improve crops cultivation. Our product has:- 1. High protein content of about 51% to 66% of dry weight while the available options in the market have only 18% to 23% dry weight 2. We keep our environment safe and clean by using organic wastes as raw materials. 3. Our product is a reliable and sustainable source of protein for animals 4. Less production cost and highly affordable for our consumers since we are using organic wastes as raw materials. 5. In production process, there is no harmful by products since the remains can be used as bio-fertilizer.

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Sustainability and future plans

Overview Our market strategies seek to optimize the awareness of our products. We want livestock keepers to see our products as their solutions for the existing problems in livestock industry. Pricing Price of MagProtein products are affordable so as to target all groups of customers (price sensitive as well as non-price sensitive customers) The price of magmeal is 1000 TZS per 1kilogram The price of bio fertilizer is 500 TZS per 1 kilogram Promotion Our marketing programs are locally focused, where we can affect our main target market. Website. Our content site will also serve as a marketing medium. We offer information about our store and announce sales. We believe that customers will regular access our site for the valuable information we will provide, and this will reinforce their awareness of MagProtein and we will become their Animal feed company of choice. Print Advertising. In addition to our website, we will keep a small 3 column inch ad appearing on the street walls. To boost city awareness of our sales we will also run slightly larger ads in the markets of agriculture products. Exhibition and Conferences. Through participating local and international exhibition will promote the MagProtein products so as to make our products known and attract customers. Start Up Cost Our estimated startup expenses total US $ 3000. They include construction, transportation, materials, promotion materials and other expenses that are involved in production activities. Source of funds The seed capital (US $ 3000) is expected to be provided by National Economic Empowerment Council. Founders also are expected to invest some of their own money in the company. An additional amount is being invested as short term interest free loans by family members.

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Your profile as an entrepreneur

I graduated from University of Dar es Salaam with Bachelor Degree in Molecular Biology and Biotechnology, I also attended two months course on Social Entrepreneurship which was provided by Cambridge Development Initiatives (CDI) to gain more skills in Leadership and Entrepreneurship arena. My academic Supervisor from University of Dar es Salaam Professor Anthony Mshandete is the one who influenced me to change my mindset from job-seeker to job-creator. What interest me the most is the sustainability not only in our environment but also in our products.

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Post a comment


August 26, 2016 23:16

Hello comrade,
You have a great project no matter which side the competition may take it. I support it by votes and comments because I believe it can transform societies and bring sound solutions to social problems. Just don't give up!

June 22, 2016 01:28

Thanks Herman

June 19, 2016 12:16

brother bhoke ur idea is very can vote also for me and comment for suport brther.

June 18, 2016 11:10

Thanks Iloba

June 18, 2016 10:56

Your project is quite timely in this era where Africans must develop Africa. I wish you all the best.