Behaviour change through gamification (GWASH)
Explain your idea in details:
GWASH (Gamify WASH) aims to achieve more effective and longer-lasting behaviour change in healthy water, sanitation and hygiene (WASH) habits among schoolchildren, through gamification. What is gamification? Gamification is the application of game-design elements and game principles based on an intimate understanding of human psychology and neurochemistry. Game elements such as reward points and badges can activate psychological triggers that truly engage schoolchildren through mastery, autonomy, meaning, social comparison and completion. That is, purposeful fun! Our first step is to develop school-based activities to promote proper solid waste management. A solid waste management module will be developed for the Indonesian context, comprising a series of activities with schoolchildren to educate them about critical solid waste management issues and motivate them to take effective action on an individual and peer level. This module can be implemented by teachers, or volunteers from the surrounding community. A detailed facilitator's guide will be developed, and facilitators will be trained to implement the activities. Beyond the solid waste management educational module, GWASH plans to develop complementary products such as campaigning materials, board games and mobile apps. This will strengthen behaviour change in schoolchildren, and expand our reach to the wider community. GWASH also plans to target other WASH behaviour such as using toilets and handwashing!
Expected impact of your idea on sustainable development
Managing solid waste is a problematic issue, particularly in densely populated areas. In many developing regions, less than half of solid waste is safely disposed of. Uncollected and improperly managed solid waste can end up in drains and dumps, resulting in blocked drains and other sanitary conditions. Mosquitoes, flies and rodents that spread gastrointestinal and parasitic diseases are attracted to such conditions (Source: indicators.report). GWASH contributes to sustainable development by promoting, and actually changing behaviour on, waste reduction, recycling, reuse and composting. Among the schoolchildren that the GWASH solid waste management module is implemented in, we aim to see an increase in the number of schoolchildren and their households reducing the quantity of waste they produce, and reusing things for the same or new purpose. Schools will put in infrastructure to recycle and compost waste, and students will actively participate in recycling and composting. At the community level, there will be a decrease in the amount of solid waste going to landfill. As schoolchildren start to influence their family and friends, more people will start to manage their waste properly. Success in the community will be visible because there will be less solid waste littering the surroundings, and clogging up drains. Ideally, residents will report less odour and fewer vectors (mosquitoes, flies, rodents) in their living environment.
Plans for implementation and sustainability
GWASH will initially generate revenue by delivering the solid waste management module in schools, with funding coming from a diverse of potential sources such as the school, local government authority or donor. This will include a training workshop for teachers and facilitators. Where possible, GWASH will leverage the activities to set up a waste bank (http://www.worldwatch-europe.org/node/313) in the community in order to generate a regular source of supplementary revenue. In future years, complementary products such as campaigning materials, board games and mobile apps, will be developed to more deeply engage the schoolchildren and reach a wider community such as families and people from other communities. For example, families can buy and play board games with their children. Mobile apps can help to connect people from different communities to share about their activities and encourage each other. A similar business model will be replicated for other WASH-related behaviour such as water treatment, storage and handling, using the toilet, or handwashing. We expect that as the world evolves, for example, as urbanisation and climate change bring about new challenges for managing solid waste, GWASH's modules and products will evolve as well. Therefore, there are numerous opportunities for GWASH to expand their implementation into new areas and generate new sources of revenue.
Yoke Pean, 30, has dedicated herself to the water, sanitation and hygiene (WASH) sector since 2009 with projects in Southeast Asia and beyond, including Indonesia, Cambodia, Myanmar, the Philippines, and Vietnam. She is always hungry to learn about different things and experiment with ideas in order to find better ways to improve people's lives. Therefore she would rather call herself jack of all trader than master of anything. Experienced in qualitative and quantitative research, project management, reporting, and multi-stakeholder projects, she co-founded WISE - WASH in Southeast Asia (www.facebook.com/washinseasia) in 2015, an NGO with the mission of enabling communities, based on their needs, to acquire the capacity to improve their WASH practices. WISE focused on community development, capacity building and behaviour change. Besides WISE, she is also working with Engineering Good (on finance and social impact) and Singapore Red Cross (on developing WASH volunteer capacity). Prior to WISE, she completed her PhD (cum laude) on innovation in emergency sanitation sector at Institut Tekologi Bandung (2016) through a PhD scholarship funded by the Bill and Melinda Gates Foundation.