Explain your idea in details:
The general objective of WEMA is to empower young girls and women under the age of 25 years to support their families by training them on financial management and giving them skills they can use to create small scale businesses. A savings account will also be opened for them which they can use to save the money they raise through the project's activities. The main objectives include: To raise the living standards of young mothers in Maralal below the age of 25 years. Provision of information on the use and benefits of contraceptives use among the mothers. Reduce infant and maternal mortality rates caused by poverty and low standards of living. Something thats really important and innovative about the WeMa project is that it is by design multidisciplinary and multi-methods. The women will choose an activity they feel they can do easily and efficiently. In farming they can do either crop farming or poultry keeping; apart from farming there will also be a bakery training. Planned parenthood is also a measure that will be adopted to ensure economic sustainability. A smaller family will allow the women to focus on their economic development and to take better care of their existing family.
Expected impact of your idea on sustainable development
WeMa targets to improve the economic standards of the poor young women in rural Kenya. Many government development projects are targeted towards the general youths but there are few projects tailored to specifically address the problems of young mothers in these areas. This leads to an increased level of poverty which leads to other problems such as maternal and infant mortality. The objective of the project is to promote sustainable development by eradicating poverty and empowering women. It aims to do this by raising the living standards of the target group by providing them with business skills and a savings account that will enable them to effectively start and maintain a small scale business. A needs assessment will be done at the beginning to diagnose specific needs of the target group. The initial assessment will also help in establishing the condition of the young mothers at the beginning. The formative assessment will be done through interviews and open-ended questionnaires and a short video record of the living conditions of a random sample of the women. Assessment of how the program is being implemented will also be done in the course of the ongoing operation of the project. The young mothers will be asked about the day-to-day operation of the centre and the topics covered in the raining program. A summative evaluation will also be done at the end of the program by an evaluation of the data collected at the beginning and their condition at the end.
Plans for implementation and sustainability
- Key Partners: Youth For Change organization, a community based organization run by youths that addresses challenges facing youths in Kenya, is a key partner of the initiative. It is also to be supported financially by government fundings, youth and women empowerment funds and revenue from the practical work done by the trainees.
- Value proposition: The initiative seeks to deliver value for both the sponsors of the project and the beneficiaries through minimal running costs to ensure sustainability of the project.
- Cost structure: The costs incurred include acquisition of the training materials such as the farm and bakery equipments, advertising and communication materials and the trainers salary.
- Channels and Key activities: Full time and part time personnel will train the young mothers on sustainable agriculture, poultry farming and bakery. They will also practice their skills and a part of the resulting revenue will be put in their respective accounts which they can later use to open small scale businesses. Lessons by a business trainer on financial management will be offered in a simple, easy-to-understand mode to help them realize financial stability.
My name is Debra Anyango Koyo. I am a twenty three year old from Kenya. I am currently pursuing a Bachelor of Science degree in Environmental Health at Kenyatta University. I am however from a small rural town in Northern Kenya which is a nomadic-pastoralist community. My community is androcentric and puts a greater emphasis on the importance of the men in the society with the woman being given the role of bearing children and taking care of the household. Women empowerment policies by the government are only inspirational and are not fully implemented. Child marriages is very common with even girls at the tender age of nine years getting married into a polygamous household. Many of these young mothers are forced to work in menial jobs to support themselves and their children as they do not have the skills to get good jobs due to lack of a proper education. I hope to be the change I seek in my community. I want a community where the women are financially stable and they do not have to overwork to support their families or be forced into a marriage so as to be supported by a man. I want a community where the women use their skills and talents to contribute to the development of our communities. It is this idea that made me to come up with the project WeMa which I hope will empower the women in my society to do more and be more.