Pads that empower
Explain your idea in details:
Glocalization is the process of adaptation of global products to the local needs and culture. For instance: Nokia mobile phone included a feature of torch light to cater to customers in rural india due to absence of sustained electricity supply. Similarly FMCG products such as shampoo were repacked in small sachet costing Rs1(Indian currency) which helped increase the customer base in rural india tremendously. "Pads that empower" extends the idea of glocalization to sanitary pads. Rather than clubbing a pack of 10-12 pads that increase cost beyond affordability, the companies can design a pack that contains a single pad , similar to a bathing soap. Reduction in the cost will incentivize women to atleast give a try switching to sanitary pads , many of whom may quit traditional unhygienic methods in future. Markets have the power to break social taboos, and they have beautifully done so wherever their economic interest coincided with the social issues. Many companies are socially educating the public about social issues through creative advertisements. One such advertisement is jewellery brand of India, Tanishq ( a division of Titan Industries) which celebrates the second marriage of a women. “Pads that empower” looks forward not just for innovative repackaging of the sanitary pads but also towards breaking the socio cultural perspective(a social taboo) attached to menstruation rather than a pure physiological process. The theme “Pads that empower” is a response to the ‘menstruation that has disempowered’ women and restricted life choices for them . Creative advertisements in collaboration with companies that manufacture the sanitary pads to break the social stigma attached to menstruation is an is an integral part of the idea.
Expected impact of your idea on sustainable development
According to the UN Educational, Scientific and Cultural Organisation (UNESCO), In India, over 20 percent of girls drop out of school completely after reaching puberty. The immediate target could be reduction in the numbers of girls dropout from schools, though exact numbers would be unrealistic as dropout is also related to other socio-economic settings. There can be immediate increase in the attendance of adolescent girls in schools. According to the UN’s Children’s Fund (UNICEF), girls who remain in secondary school are six times less likely to marry young. This can help us infer that there would be lesser child marriages consequently lesser female mortality and morbidity, lesser malnutrition in new borns, better utilization of demographic dividend both due to chances of educated women participating in workforce and efficient human capital. In long term there can be decrease in physical, sexual violence. The idea envisions to increase proportion of women per men in the long term in public institutions(Judiciary, police, administration and politics etc) as there will be ample girls passing out of school many of whom may look forward for reputed jobs in public sector .This can be corroborated by comparative analysis pre and post implementation of idea. Representation of women in public institutions will be a real blow to gender inequality. In the words of Amaratya sen, there would be lesser “Missing women”. Number of female feticide cases may also see a dip as educated women are more assertive and informed of their rights. In economic perspective , if state governments tailors a policy to skill and utilize the female graduates especially from rural India who could not avail the public sector jobs, there can be a tremendous increase in state gross domestic product(GDP) consequently increasing the national GDP.
Plans for implementation and sustainability
Financing: The pack containing the pad can be used as canvas for the manufacturer to cross sell other products . The space on the packet can be utilized to advertise other relevant(Beauty, cosmetics, reproductive health) products which still have not entered the rural markets as there is lesser penetration of television advertisements due to irregular electricity supply, no national newspapers, not many smartphones as the internet availability is still a luxury in rural india. Government could either subsidize manufacturers or reduce taxes for consignments aimed at remote locations. The packet can also contain a leaflet - a small write-up from experts , containing subjects that educate the adolescent/adult/aged women about reproductive health issues. Sex education in schools or otherwise has faced criticism on grounds of morality. Such a leaflet can be a vehicle of imparting sex education right to the door step. Toll free helpline numbers of NGO, reproductive health expert, doctors can be published at the end of such leaflet by which females can ask personal questions about their reproductive health while maintaining their anonymity. For instance , an adolescent can call the helpline number and inform about the lump in her breast and get diagnosed as early as possible. In India, 33 percent seats are reserved for women in local administration. These women can become distributors as well as direct sellers. Women Self help group has seen a tremendous success in empowering women. Manufacturers can directly select some of these SHG’s as their agency who may in turn retail the pads. Women teachers can be a point of supply in schools. Funding in the initial stage can be provided by: Donor institutions such as ford foundation, Bill and Melinda gates foundation, government through their ‘Gender Budgeting’ programs, and corporate social responsibility.
My name is Amit Singh , a software engineer by profession with Bachelors in technology(Computer Science). I am also an Oracle Certified Expert-Siebel Customer Relationship Manager. Have approx 5 years of experience in IT domain( Ex Project Engineer Wipro Technologies, Ex consultant IBM India Pvt ltd). During these years i decided to differentiate between my job and my calling. Consequently in 2014 , I chose my calling and resigned from my IT job and career. Since then working as a social activist. Few years back founded a trust , 'Youth for Nation' and slowly but steadily started working for the betterment of society. The motivation for my work resides in the adage by Nepolean: The world suffers a lot, Not because of the violence of bad people but because of the silence of the good people. I could realise that life's satisfaction is not in being silent spectator but to stand up for a cause. I also take personality development sessions as a trainer with some NGO's. Recently organised a free health checkup camp in a rural village free of cost for women.. Trained on Gender issues under respected Kamla Bhasin(a renowned developmental feminist activist,scientist). On masculinity related issues , I have been trained by Mr Anand Pawar(A trainer of international repute). In 2014, at the age of 30 I resigned from my job and since then there is no looking back. Not many formal accolades or recognition however a smile in the faces of these rural folks keep me going on.