Chocúmenes - Community managers with cacumen
Explain your idea in details:
Chocúmenes' main objective is to provide services of communication, digital media and social advertising, community management, entrepreneurship mentoring, with a creative and innovative approach for startups, personalities, groups and organisations, working with a team of young entrepreneurs, trained by us, able to work independently or with us. This social enterprise includes teaching and practicing about photography for social networks, videos, creative writing, journalistic training, entrepreneurship, financial, marketing and social media management. Chocúmenes is an innovative project. It is a very important opportunity for young people of Chocó, often unemployed, without opportunities, to be able to improve their quality of life with a decent job, walking away from recruiters of criminal gangs. In Chocó, especially its capital Quibdó with 115,000 inhabitants, there are only three people dedicated to this social media business, including me. Therefore, there is a great potential since the demand of the market is high, there are numerous small enterprises, traditional companies and organisations, with the need to be on the internet. Likewise, young afrodescendant and indigenous people have demonstrated to have a great talent in arts and the willingness to learn and work. Unfortunately in Chocó the rise of social networking and applications such as WhatsApp was very fast and abrupt, to such an extent that young people and adults misuse these tools. We hope to change that for a better and productive use, helping to transform our society´s vision and looking into it as a business opportunity.
Expected impact of your idea on sustainable development
The expected impact is to position this social enterprise so that more and more young people are interested in working in this topic, generating credibility for young community managers, demonstrating the positive change in their lives, evaluating with clients and collaborators our successful growth and sustainability of the project.
Plans for implementation and sustainability
Chocúmenes's business model is based on Canvas, ideal for this type of marketing and communications business, focused on how an organisation creates, delivers, and captures value. Customers: Small entrepreneurs with high growth, traditional companies undertaking online transformation, autonomous professionals, public and private organisations. Value proposal: We are specialists in communication and digital marketing, we understand the cultural and social dynamics of Chocó and we make the most of it so our client´s products, goods and services achieve a great reception, positioning and go out to the market, thanks to the work of community managers freelancers who live the experience of knowing each client from the inside, giving them an assertive response to their needs with a custom social media strategy. Distribution channels: One-on-one marketing, word-of-mouth, events, network research and emailing, hooking through content on social networks and own website, with a comment section on the portal. An offline and online recruitment and after-sales channel. Customer Relations: Comprehensive advice in image and content, specialized studies of the impact of our social networking strategies and learning along with our clients. Sources of income: Conceptualization or branding, designing, content creation and management of social networks, digital or advertising conventional designs for events, stationery and corporate cardboard, mentoring, consulting. Key resources: Office space, computers, cameras, website, subscriptions to web analytics pages, designers, community managers. Key activities: Theoretical and practical training, marketing, statistical research and trends to deliver content and customer information. Key Alliances: Community managers formed by Chocúmenes, designers, schools of social communication, advertising and marketing that they wish to support. Cost structure: rent and utilities, human capital, technology, web domain, subscriptions, communications, advertising, public relations and events, etc.
Melissa Jaimes Ochoa is a social communicator, journalist and professional photographer born in Quibdó (Chocó), Colombia. She writes for and independent reporting project that gives voice to indigenous communities. Her work focuses on issues affecting the regions afrodescendant communities, womens rights and civic engagement. She graduated in 2006 from the Pontifical Bolivarian University. After writing for a local Eco-tourist magazine, she moved to Australia where she graduated in 2013 of a Bachelor of Arts from The University of Notre Dame. Back at home in 2014, she worked as Director of Communications for government and private institutions. In 2016 she worked for the Ministry of Defence in a social program for young people and remote communities, such as a urban music school, soccer tournaments, installation of children parks and health brigades. She started her own business offering services of photography to pregnant women and families, as well as managing social media for startups and local organisations. A social activist at heart, Ochoas goal is to help construct Chocós written history by telling the stories of communities neglected by mainstream media. She is also developing a social project to teach young people to become entrepreneurs on social media and marketing to earn money, improve their quality of life, and use their spare time productively. Ochoa is the only Colombian journalist invited by the United Nations to take part of the RAF Journalism Fellowship taking place next September at the headquarter of UN in New York.