Hexagro Urban Farming

Your title/position CEO, Founder and Product Development Leader
Type of Enterprise registered company
Year the ngo or company was founded 14th of December 2016
This bar shows in a scale of 0-10 the Factor of an idea and his owner PROPORTIONAL TO ALL OTHER IDEAS AND OWNERS - 10 is the best, 0 is the worst value. The blue bar changes constantly due to the votes, comments, ratings and activities on this and other ideas.
1 10

Explain your project in details:

Current practices to produce and distribute food globally represent one of the biggest sources of pollution and greenhouse gas emissions. Indoor agriculture is a trending solution in dense urban areas to shorten fresh food supply chain while increasing accessibility to healthy food to consumers residing in areas with no fertile land, harsh environmental conditions, lack of farming experience and low incomes. Moreover, the rising number of people migrating to urban areas will inevitably worsen issues related to food security, creating the so-called food deserts. Hexagro Urban Farming provides scalable, sustainable and sharing-economy based solutions to enhance the production and supply of fresh and healthy food to everyone. Our first product, the Living Farming Tree (LFT), is an automated, modular and easy-to-use indoor farming system to grow food without the need of large spaces, complex installations or fertile land. It is entirely built with recyclable materials and includes an automated monitoring device that adapts the system to its environmental conditions through data analytics, and a dedicated software for crop planning. Its modularity allows the system to adapt to several crop types and any indoor environment, from households living rooms to restaurants, industrial warehouses and offices. The LFT lets the urban farmer scale up his configurations to boost the yield and increase profit. Its design allows an efficient eco-packaging in order to ship the system anywhere and be assembled easily on site, thus reducing transportation and installation costs. Moreover, thanks to the Hexagro Prime subscription, an all-included contract for the supply of various resources and maintenance services, and a dedicated Hexagro Urban Farming Network, our users will have the opportunity to generate profit by selling their organic production.

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Impact of your enterprise on sustainable development

Our current prototype is the 3.0 version of the system design that was initially created five years ago. Our innovation proposal has always been guided by the feedbacks from potential customers and industry experts. We had the chance from the beginning to show our prototypes in many events and fairs around the globe e.g. San Jose (CR), Bogota (COL), Austin (TX), San Francisco (CA), London (ENG), Milan (IT), and we are currently presenting in Taipei (TW), Lyon (FRA) and Milan (IT) in permanent exhibitions. We recently presented the latest version of our product at DIN Design Exhibition (9-11 April), the 2017 edition of the Milano Design Week in which we invested our time interacting and investigating peoples interest in our system and Seeds & Chips 2017, side by side with industry leaders. Furthermore, we submitted several surveys trying to understand, prove and validate our assumptions about the target market that is willing to purchase and use our product. So far, we received positive feedbacks and many visitors disclosed their will to buy our product and, most importantly, to help us communicating it to their friends. We are currently beta-testing the new prototype with few of our collaborators to validate plant growth and the automation system. We will launch the pre-selling campaign in Milan at the beginning of 2018 and we count on embarking into the international market at the end of the same year. Our measures to evaluate success so far, are completely based on the satisfaction of our customers and the raise of awareness regarding our core values and brand: we want to deliver to people the most useful and easy to use designed system to allow anyone produce good food in their indoor environments.

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Sustainability and future plans

Our business model is defined as follow: - Sales of the LFT and expansion kits: validated facts, surveys and market analysis. Thanks to our direct surveys we identified our target personas and we already have an accurate calculation of the costs and margins we will make by selling our LFT systems. - Subscription to the Hexagro Prime contract: based on the assumption that our clients will subscribe to a full optional service to grow at home with the automatic supply of the resources needed. This assumption can be analyzed and validated in the same market (other urban farming companies offer similar options) or similar ones (coffee capsules in offices, raise of food/grocery deliveries or the rent of plants in offices/private gardens). - Transaction fees in the Hexagro Urban Farming Network (vision for the future): based on the assumption that new and existing clients will use the urban network to exchange and market their products and services. This assumption is based on the raising sharing economy market and auto production trends. Our plans for future growth are initially in line and well-defined on our business model. In the long term, we envision to produce a wider range of products in order to target the different needs of developing countries, low-income populations and many more. As we are moving the first steps into this new and growing industry, the more we will develop and the more we will be able to lower cost of production, R&D and supply chain management in order to increase the accessibility of our products to anyone, everywhere. Moreover, our Hexagro Urban Farming Network will represent a great chance to spread even more our vision and empower new faring entrepreneurs to profit from the production of their systems.

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Your profile as an entrepreneur

My name is Felipe Hernandez, 26 years old and I was born in Colombia but grew up in Costa Rica. I live in Italy, where I studied a master's course and work as an industrial designer and entrepreneur. My main field of experience is Design. I've worked for 6 years in companies from different sectors in Latin America, Italy, Germany and France. My goal is to continue gainning experience working on projects in different fields while developing my entrepeneurial project Hexagro Urban Farming, which is now a startup based in Milan. I have a Bachelor Degree in Product Design from Universidad Veritas, Costa Rica in which I had a successful trajectory achieving the first honorable mention for a graduate project in the school (Hexagro project) and subsequently received a scholarship to study a Master of Science in Design and Engineering at Politecnico di Milano. I was also accepted to be part of the Alta Scoula Politecnica, a parallel extracurricular course of 2 years to develop multidisciplinary projects. I attended lessons on different topics, from project management, to design methods and sustainability. My group's project was related to Additive Manufacturing of Metals, field in which Im working nowadays at Poly-Shape Italia (Motorsport Automotive, Formula 1 sector). Im passionate for design, sustainability and innovation, that's why I like to work hard and learn any kind of new things. I consider myself a team player and Im confident that design is the best tool to unify creativity with technical knowledge, which drive to innovative solutions.

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September 1, 2017 04:48

Dear Resiliant Entrepreneur,

It's the end of the competition, I want to urge you to not leave this community without the contact (email especially) of as many other entrepreneurs on this platform. You never can tell what your further conversations may produce.

It's the power of networking and leverage I'm talking about...
Here's my email [email protected] looking forward to hearing from you.


August 31, 2017 23:52

Bye fellow entrepreneur:
As I say good buy, I must say it has been an astounding time reading so many great entries.
I went through the details of your idea and was indeed very impressed. Would you be kind enough to please explain to me as how you got this idea? Equally importantly, who were (are) the people who inspired you for you to come up with this idea.
Take care and all the very best!

August 31, 2017 22:32

Hello fellow passenger,

You might have heard the famous song "What I've done" by Linkin park. The lyrics have been beautifully carved by the late singer Chester Bennington. The song covers the ways in which our so called development has helped only a handful of the upper society members, whereas people are still living in poverty.

We have a great platform here which is urging super brains from around the world to come together and collaborate with their ideas and help make this world a better place to live in. You have been a part of this community and I congratulate you on your effort that you have put in.

Thanks once again and all the best for the future
Team GreenSpace

August 31, 2017 22:06

Hello my fellow traveler, How are you feeling as our road ends temporarily?
I have just seen your entry and have been thoroughly impressed by it. Will you be willing to collaborate incase you want to set it up on ground?
I would like to be in touch with you,
Cheers from Kabul.

August 31, 2017 21:02

In this fight for a sustainable future, what we need is innovation; something which is not necessarily new, but which makes us look at things from a different angle.

I believe this is one of the major motives of this community which we are a part of. Taking one step together hand in hand towards our goal is the only way we can achieve it.

So I wish you the very best in this endeavour of yours and hope to see you together in the new tomorrow

Team GreenSpace

August 31, 2017 19:18

Hello campus members,

Being a part of India's well-known Entrepreneurship Cell of the most prestigious engineering college in India, I have interacted with many startup enthusiasts, have got to know how they think and what are some qualities that set them apart from the ones who are not able to see their idea through. Reading through your idea, I have realized that your idea has that spark which can help it become a successful venture. Coupled with its aim to help the society achieve its goals sustainably, your idea can be something quite helpful for the same.

But before it's implementation, you need to do a "premortem" check on how it can fail. This would prepare you for any uncalled-for circumstances and help you prepare for them accordingly.

Lastly, I would like you to have a look at our idea, GreenSpace, and share your views about the same.

For Team GreenSpace.

August 31, 2017 18:59

Yes, it was a wonderful journey !
a. Reading them gives me good bumps. Will you be able to give me some more details about your proposal?
b. Also, please go through my IDEA called EDU-CELL and if you like it, please vote.
c. This is what I could think when I saw your proposal. Truly inspirational and positive initiative from your side that is sending ripples amongst my friends and relatives. If you think it will be applicable in Afghanistan, please send me the details.
Thank You !
Truly, Shuhra K, Afghanistan

August 31, 2017 18:15


August 31, 2017 17:48

Dear Leader,

We are coming to the end of this awesome competition and I appreciate your efforts, drive and support on my idea, 'AfricEnergy'.

No matter how the result comes out, we should always be focused on implementing our unique ideas and projects for the improvement of the World.

Thank you for your contributions, advice and encouragement so far. I hope to connect with you via [email protected]

Best of Luck!

August 31, 2017 17:44

Thank You my dear!
Three thoughts come to my mind as we end:
(a) Will we be in touch?
(b) It is a small and beautiful world
(c) All the best
Bye for now!
S. Koofi, Kabul

August 31, 2017 00:45

What a proposal! I am truly amazed.
So many good thoughts including yours. Reading them gives me good bumps. Will you be able to give me some more details about your proposal? And on a different note, wont it be great if you have a quick glance at my IDEA called EDU CELL.
Take care!
Shuhra (Kabul) !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

August 30, 2017 22:36

Greetings from Afghanistan!
Awesone. Fantastic. Relevant. These are the three words that came to my mind when I read your proposal. Congratulations. If you get a moment, would you be kind enough to read my proposal (IDEAS) called EDU-CELL from Afghanistan? And if you do manage to read it, would you be kind enough to vote if you like the IDEA? And if I am not asking too much, please forward the link to your friends and family.
Thanks in anticipation!
Shuhra K

August 30, 2017 21:25

Hello fellow traveler!
I must say that I found your idea truly inspiring. I would like to know more about it? Do you think you can give me more details about your proposal so I can understand it more and give ffedbakc as well as evaluate if it can be done in my country?
I would also like to request you to please my IDEA called EDU-CELL. DO you think it is relevant in your country. If yes, let me know. I can even help in establishing it in your place during the course of this year!
Have a great day

August 30, 2017 20:52

Hello my friend,
May I entreat you to read my entry EDU CELL. I have read your and must say it is fantastic. How did you come up with the idea, I wonder? Who helped you?
Bye for now,

August 30, 2017 20:11

What a proposal! I am truly amazed.
So many good thoughts including yours. Reading them gives me good bumps. Will you be able to give me some more details about your proposal? And on a different note, wont it be great if you have a quick glance at my IDEA called EDU CELL.
Take care!
Shuhra (Kabul)

August 30, 2017 18:35


August 30, 2017 14:35


Remember it's not over until it's over.
It may be just a few days to the end of the competition but it's not the end of your dreams
There's still a lot you can achieve.
Stay focused.


August 30, 2017 14:11

Dear Fellow participant,

You have done well thus far. Only few people will venture relentlessly into the things in which their instincts proposes because sometimes the goal appears too crazy to achieve, so they just retreat.

Actually, someone has said that "The people who are crazy enough to think they can change the world, are the ones who do."

You may have seen this before but I want to remind you that it's true, only those who are "crazy enough" eventually get results.

Congratulations for been "crazy enough" (seeing beyond normal and following your dreams despite the odds)...

Best wishes,

August 29, 2017 15:55

Hello everyone,

Now we are reaching the end of the competition. I want to thank everyone who have been voting and commenting on my ideas and interest in helping support GU.

As all of you said, a visual universal language is needed for this continuously developing society. I am trying my best to launch my Gadaa Universe with the help of you and your constructive comments. We will do whatever it takes to exceed your expectations.

Best of Luck! And keep it up

Kind regards

August 28, 2017 16:19

Hello my Colleague ,

Thank you for participating in that great event , it was a great nice Journey , but the best thing of it is meeting good friends like you , I hope you achieve your dreams & good luck with your project.
thanks again & best wishes for you.


August 28, 2017 10:41

Hello My Friend!

Thank you for being here all this while. Your dreams are valid and your project is very viable. Keep thriving and best will keep coming your way.

Best of Luck.

August 27, 2017 17:20

Hello dear members of the entrepreneurship community,

I hope you will join us too and learn the GU universal communication system and the Gadaa system practices when the platform and the system implementations are complete and fully ready for use. This work is still under development. I will let you know once it is finished.

Please keep your constructive comments. Your feedback is important! Many thanks to all contributors!

Thank you for supporting GU project. We will notify you as soon as the platform is live.

Best of Luck!

August 26, 2017 17:34

Hello Great Mind!

Thank you for your support to AfricEnergy so far. I appreciate your kind words, positive remarks and contribution on my idea. As you continue to progress in your quest for the improvement of the World, I wish you success and breakthrough.

Best of luck!

August 25, 2017 23:06

Dear Felipe,

The TRUTH is, your community will not just benefit from such an amazing initiative of yours but that you will forever be remembered for this great change and transformation you'll cause.

Keep up the spirit because it's adorable.
Your kind is scarce, so hard to find around, you're indeed a great leader!
Wish you all the best world changer.

Kindest regards
Thomas Seth

August 25, 2017 06:10

Dear community member,

As the competition deadline is approaching near, we would like some feedback regarding our idea, some ways by which we can tweak it and make it a little better and ready for future execution.
(follow this link https://www.entrepreneurship-campus.org/ideas/12/5961/comments)

Please vote and support our idea.

Thank you in advance.
Team GreenSpace

August 24, 2017 05:43

Agricultural sector contribute almost above 60% of most of African country. Your idea is one of solutions towards challenges facing this sectors. What other Organizations would you like to include in this idea to bust Agricultural sector at your country,how did you got the idea for this project as this is real unique and new.
I wish this idea all the good progress towards its implementation.
Best of luck!

August 23, 2017 18:13

After going through your project, I firmly believe that with good management and excellent execution, this project will help the society grow in a sustainable manner. This would have various positive effects on the environment and also the society in general.

I wish you the best for the same.

I would really appreciate if you could go through my idea as well(follow this link https://www.entrepreneurship-campus.org Our idea deals with covering an otherwise unused rooftop of a building with green plants and using that space for a multitude of activities.

Thank you
Team GreenSpace

August 23, 2017 12:45

Hello Felipe,

Your idea is awesome! I love the motivation and the passion with which you're moving and just want to encourage you to continue. All we need is just a little more push to make our dreams come true!

Be encouraged and do more!

I believe that this will turn out to be an awesome innovation that will transform not just your country but the world at large! I fully support your idea and wish you the best.

I look forward to support and comment on my idea "Eradicating Poverty and Unemployment via Teens Empowerment."

Thanks a lot,

August 23, 2017 08:59

An Awesome Day to You, Dear Campus Colleague,

Cheeking through your Project and seeing it progress in this competition leaves me motivated and inspired that with us, our planet will become better and flourish in goodness and development desired by every human being with dreams and aspirations. To keep you moving and staying on in face of challenges as growing Entrepreneurs, it is my pleasure to share this link with you, "7 MOVIES Every Entrepreneur Should Watch", copy and paste this link to view; youtube.com/watch?v=s3x-_yRRUrk

All the best to you in you Idea!

Anita Mbah.

August 22, 2017 22:28

You may enjoy this article on "How to Segment a Market" for your project/business: copy ad paste this address into your browser: wikihow.com/Segment-a-Market

Best of Luck!

August 22, 2017 21:23

Greetings Entrepreneurial Colleague

We are few steps to the announcement day. I want to use this medium to appreciate your effort, progress so far and support to my idea. Never relent, keep pushing and I wish you success, all the way.

You may enjoy this article on "How to Segment a Market" for your project/business: http://www.wikihow.com/Segment-a-Market

Best of Luck!

August 21, 2017 10:29

Thank you Great Mind

Having you around is very encouraging and wonderful. I wish you success on your journey and you should always expect the best coming your way.

You may like to see my idea, AfricEnergy, for comments and support.


August 21, 2017 07:10

Hello Felipe Hernandez, "Hexagro Urban Farming"
I found your project interesting to read and life changing.
I invite you to please read my idea" Edu-Cell" and give some suggestions on my idea if any
Community effort is always welcome.
Thanks for reading my request!
Thanks in advance for putting the effort in answering.
If you like it Please also VOTE.
Keep up the good work.

August 20, 2017 06:29


your project is a very impressive and it will surely be beneficial for all the people..
It looks promising.
Congratulations for all your efforts that you have put into your project.
Good luck

August 20, 2017 06:29


your project is a very impressive and it will surely be beneficial for all the people..
It looks promising.
Congratulations for all your efforts that you have put into your project.
Good luck

August 19, 2017 15:01

I invite you kindly to comment my idea Path To Knowledge. I would be glad to hear your advice. I have written this message after I commented almost all ideas and projects and probably yours too. I am deeply sorry if this message bothered you, but everyone on this platform wants to go to the finals with his/her idea and makes all it is possible to get there. Maybe not all the actions are fair. Some participants copy the same meaningless message and paste it to all ideas. I just do marketing. Again, I am sorry if this message disturbed you.
Kindest regards,

August 18, 2017 22:00

Dear Felipe
Your idea is unique and supportive,I like your deep observation on big contribution of Agricultural sector to climatic change and global warming in general,Your project is simple but supportive towards the solution to climatic changes. My opinion is that you connect this project with other projects with the similar interest in environmental conservation and make it globally.
Best regards.
Uledi kimbavala

August 18, 2017 18:02


Your project is quite interesting and impressive, as it tends to promote sustainable agriculture, food security and healthy life. Congratulations for your efforts!

I wish you success and you can stop by on my idea to add your contribution.

Best of luck!

August 18, 2017 06:02


This is a very impressive idea and it will surely be beneficial for all the young minds looking for an opportunity.
It looks promising and executable
Congratulations for all your efforts and for your project.

Good luck

Shuhra Koofi.

August 12, 2017 16:58

I like your project and your effort that you put into this idea. This is a very good initiative that should be followed by many countries which are facing food problems. I wish you good luck for the future!

August 11, 2017 05:45

Great Project. I want to invite you to vote for my project and comment if you want it.
Thanks and good luck


Santiago Méndez.

July 31, 2017 22:10

I'm completely convinced these ideas are a fundamental basis to preserve our country and people all over the world should support them, even more if they are made in Colombia.


July 27, 2017 06:45

Great business proyect. This will grow BIG, following the tendencies worldwide of organic agriculture plus the efforts to preserve our planet by cultivating our own food and #gogreen