Community and youth empowerment through cultural tourism (cultural village project)
Explain your project in details:
The cultural village project is a community based development initiative that uses the existing local cultural resources to create a viable cultural enterprise in the rural community area. Its objectives is: to establish a cultural village (centre) in Gciriku district, Ndiyona constituency area;to assist local rural communities in the production and marketing of their craft products through providing working spaces and capacity building workshops or skills training activities;to give integral mentorship training to local youths, based on traditional craft skills and economically and environmentally sustainable practices;to raise awareness among the youth on environmental issues through educational and artistic or cultural activities. The activities plan are:the creation of cultural village facilities such as craft market space,amphitheater space,workshop space and office space; training workshop for rural crafters entrepreneurship/business skills and equip them with relevant skills of administration, management, finance and marketing; Production and selling crafts in an established cultural space;to organize craft mentorship programs at the cultural village space, in order to transfer indigenous knowledge & skills to the youth; to organize public environmental educational and cultural performance campaign at the cultural village space. The project will enable the community themselves to empower each other through selling craft products and cultural performance, mentorship training in craft-making skills to the youth. The project will to assist rural communities in the production and marketing of their craft products through provision of working spaces and craft market stall. The acquisition of new skills in marketing and sales will enable woman and men in the area to create a vibrant and successful craft industry and in that sense they are being empowered. The project will assist them in improving the social conditions of community members through job creation (self-employment) in mentoring program.
Impact of your enterprise on sustainable development
The project it address the issues of sustainability, unemployment and poverty in the region. The cultural enterprises contribute to the local socio-economic rural development, employment creation and growth of regions and the country as a whole. The cultural village create employment for local people and generate revenues for the local economy of the country, thus will reduce poverty and improved rural peoples livelihood. The established cultural village will provides the crafters opportunities to increase their craft production capacities and increases the incomes for sales of craft products. The entrepreneurship training will provides the crafters with the acquired business knowledge and skills to be able to successfully run their craft business. The craft mentorship will create 5 job opportunities for craft mentors, to mentor 35 youth and acquire traditional knowledge and skills in craft-making thus, will generate income for themselves. The environmental awareness-raising campaign will sensitised communities on the negative impacts of environmental issues to ensure sustainable harvesting of natural resources. The plan to develop a monitoring and follow-up mechanism are in place such as the measure of success will be determined by a set of specific targets and indicators developed for the project, which is a reliable and credible ways of monitoring progress and assessing achievements of project goals. The measurement tools for baseline data collection will use participants questionnaires or interviews, direct observation and follow up surveys. This project will be monitored and evaluated based on the expected results or outcomes and the indicators is developed to provide signs of progress and the quantitative & qualitative methods been identified for measurement. Also, the monitoring & evaluation process will be conducted throughout the life of the project, this will is to ensure that the project objectives are met, the action is being implemented and the funds are being spent responsibly.
Sustainability and future plans
The project will produce and sell traditional crafts, and create an economically sustainable craft markets. It will be selling traditional foods, traditional attire or outfits to visitors. Also there will cultural performance such as traditional dance and singing, storytelling entertainment for visitors. Through the Sale of products-some of the products that the project produces will be sold in the market. The crafter will be producing their craft products and sells at competitive prices and commission will be charged per item and the revenues generated will be use to cover the project cost. The selling other items like traditional attire or outfits, artifacts, etc.; Diversify funding sources-we will not just look at the traditional donor agencies but explore new opportunities as well, we will look at various options through which you can get funding, this includes from corporate houses, local institutions, individuals or patron etc. The hosting of annual heritage trail/day will source finance through donation from community members and traditional leaders in the VaGciriku district.we will not just look at financial support from agencies as in-kind support can also help us in sustaining some of the project activities; Service Fee-once the funding comes to an end we will start charging a nominal fees from the target beneficiaries for the maintenance and functioning of the project. Other income will be generated through cultural performance (traditional music and dance, storytelling) at the site or other events and entrance fee will be charged at affordable rate per visitor; Involve key stakeholders-the step to ensure sustainability is the involvement and participation of key stakeholders in project development. The involvement of local authority (Gciriku Traditional Authority) and regional government (Kavango East Regional Council) will ensure improved access to the government programme initiatives in this direction.
Your profile as an entrepreneur
The a project owner Mr Mukoya Edward, aged 34 years old, who is a cultural/arts entrepreneur, visual artists, ethnomusicologist, musicologist and with experience or exposure in arts and culture environment or sector.who is passionate about cultural industry and youth enterprise development .He is the Founder of the Arts Foundation of Kavango & Artists Association. Have a Bachelors of Arts (honors degree) in visual arts (Creative expression) and music (ethnomusicology) and certificate in Museum studies, as well as a certificate in Arts management. He is specially trained on intangible cultural heritage(for strengthening national capacities for implementation of 2003 convention for the safeguarding of ICH and community based inventory of ICH element) through UNESCO multi-sectoral office,Harare,Zimbabwe and Namibia ministry of culture,Windhoek .Also,attended summer school on introductory training in understanding cultural and natural heritage through national museum of Namibia and national museum of natural history in France as well as entrepreneurship training,advance business management training through city of Windhoek and city of Vantaa. Attended cultural leadership training:train-the-trainer course(project management in the arts,fundraising in the arts,arts advocacy and networking,art marketing) through African arts Institute,Cape Town,South Africa. Have experience and the adequate capacity in; cultural enterprise development projects, with a specific know-how and competences in terms of the cultural dimension of development and a degree of commitment. Skilled and experience in arts and culture enterprise environment, have project management skills, networking, administration and financial skills as well as report writing.