Explain your project in details:
Make Change wants to make giving easier for young people by creating a platform that fits their needs and lifestyles. There are three key ways that we will do this. One is by using a simple mobile platform that has a third party secure payment system, where people only need to enter payment info once. The second is by soliciting micro-donations, or donations of less than a dollar. We did market testing both in person and online and in both settings found that more people were willing to donate when asked for 50 cents in comparison to a dollar, and more money was actually raised in total when we asked for less. Finally, Make Change works on creating a connection, and this is where we become truly innovative. Make Change will use achievements, and news updates to encourage greater giving, something that is currently done in no other application. Much like the fitness band Fitbit does, in our app people will be able to set goals and have help sticking to them. Our app also only features 3 or 4 top charities at a time, so people can have some choice but don't feel overwhelmed by too many options, and each of these groups will have a chance to contribute to our news feed as well. Through a connection to personal giving goals, and to the places donations are going, we think Make Change can help people give more. Make Change hopes to integrate giving even more into the lives of Millennials and create a new way of giving.
Impact of your enterprise on sustainable development
Make Change strives to get even more young people invested in sustainable development by not only helping them donate to causes and organizations that work on sustainable development but to stay more in touch with their work and the issues that these groups face. We will be able to measure our impact through donations, as will individual users through their own achievements. We hope not only does Make Change help people give more but it makes people more aware of the challenges in the world today and makes them feel more empowered to work on sustainable development. Make Change will only feature organizations that have proven themselves in the field of sustainable development, and verified by third party groups.
Sustainability and future plans
Make Change will not operate for profit. The only money taken from the donations will be third party fees and all overhead costs for Make Change will be paid for by ads in the app and a premium option available for purchase. We have run the financial numbers on this model and we believe that we can break even at around year two. Make Changes marketing plan for growth of user base after launch includes three main parts, all focused on keeping the cost of marketing low. First is promotion through social media, given our app in a mobile platform advertising through social media only makes sense. Secondly is liaisons on college campuses working to get the word out. Lastly, is offering free downloads right on charity partner websites that already have a following of users.
Your profile as an entrepreneur
Our team is made up of three high school seniors, but despite our ages, we are highly motivated and very experienced. Kevork Atinizian is a passionate entrepreneur who at the age of only 12 started buying and selling wholesale fruit and created a statewide fruit delivery service, he lives in Boston. This year Kevork competed in Bostons Startup Stir competition where Make Change was featured as one of Bostons best up and coming startups. Allison Bunker is a senior living in Seattle, who is a leader of two clubs and a part of Model United Nations. She was a semifinalist with Make Change in the Social Venture Partners Fastpitch competition earlier this year. She also helped to found another social enterprise in a class this fall, that sold care packages to aid the homeless. Taylor Buechel is a high school senior living in Taipei, in her sophomore year Taylor raised money to plant over 70,000 trees with the one billion trees project and was elected as a leader of the executive service council at her school.