Explain your project in details:
"Whelper" is an innovative product for several reasons: 1) something like this was never available on market, 2) apart from its safety function, it is also planned to bring more comfortable to people while using toilets, 3) it is predictable to be very cheap in order for it to be available for everyone. Its main objective is to protect people's health from all sorts of toilets diseases, bacteria... "Whelper" is supposed to be very practical and easy for use. Customer would be able to carry it around in their bags and privately used it when necessary. Although its full name "Women helper" (Whelper) says that it is made only for women, all people can use it (men, kids, disabled people...) Furthermore, this product is not only for public toilets, it can also be used at home, work, vacation or while stopping on gas station to take a break.
Impact of your enterprise on sustainable development
Since "Whelper" is an innovative product, it is hard to tell how successful will it be on market. However, it is planned to pass several different steps (levels) in order to find out its full potential. Firstly, we will produce few hundreds of this products in order to make a promotion in which we will see people's first impressions of product. Secondly, we will make an interview on their thoughts and find out how easy was for them to use this product, what is their opinion, was it practical enough, was it helpful... Thirdly, we try to make different commercial campaign in order to show people why this product is helpful and what is its significant meaning. Unfortunately, we all know that 289.000 children under 5 die each year due to diarrhoeal diseases caused by poor water and sanitation. Thats 800 a day, or 1 child every 2 minutes. "Whelper" can surely help them in some way and improve this statistical data.
Sustainability and future plans
As I mentioned earlier, there will be several steps in the realization of this project. Market research is very important, and so is the quality of the product. In the first, product will be presented on local, then regional and after that national level. First few hundreds "Whelpers" will be produced from personal equity, however, after that, if the product makes an influential impact on buyers, it is planned to build a special place only for production of this products. In future it is definitely planned not just to develop this product, but to work on other products and projects which will help people and make their lives easier. People's health is very important and we will always have that in our mind.
Your profile as an entrepreneur
My name is Nikola Lugonja, I am 19 years old. I live in Subotica (Serbia, former Yugoslavia). Last year I finished Economics Secondary School "Bosa Milicevic", and now I am student at Faculty of Economics in Subotica. Since I was little kid, I had entrepreneurial spirit. I always wanted to build something on my own, to invent something that was not invented before and to raise up something in order to become bigger and better. My father is an entrepreneur and he taught me many important things also. Since I have very good knowledge of Photoshop, Sony Vegas, Microsoft Office and Social networks, I have been helping people who have their own jobs in becoming better and improving their marketing. I have made pictures, video, statistical data... for them and also helped in bringing some important decisions in their jobs. I speak very good English, and good German. I have passed SAT and TOEFL (English) and B2 test (German). Moreover, I have participated in regional Entrepreneurship competition in my country when I was 4th grade of high school. I am also yoga instructor and I have attend many online courses, regular courses and seminars for e-business, online marketing, building up your own business. At Faculty, I have learnt how to write business plan, and what are the most important steps when building your own company or business. I am still learning every day, improving my knowledge and trying to gain as much experience as possible in order to become successful entrepreneur one day.