Explain your project in details:
Leratong Tourism is a community development centered adventure tourism business situated in Leratong Village Phuthaditjhaba Free State South Africa, what it does currently is Horse Riding trails along,around and into northern Lesotho. We use horses belonging to community members that they may as villagers benefit from our business, we provide space for local women to set up stalls to showcase their work which is locally made souvenirs and artwork to our guests. We have training made available for local community members to be tour guides and find employment with Leratong Tourism, we have called community meetings to present and introduce Leratong Tourism and since then families have been receiving income and the unemployed are temporarily employed in training to be permanent.
Impact of your enterprise on sustainable development
Leratong Tourism has been recognised as one of the top 10 best tourism small businesses in The Free State Province, it was also present at Africa's top travel show the 2017 Tourism Indaba in Durban South Africa, it has had the opportunity to do marketing in one of South Africa's top radio stations Metro FM and SAfm including Dihlabeng fm and also did a live news crossing on Enews channel Africa with the TV channel doing an exclusive interview at our facilities all due to the business' impact on developing families and individuals the way it does.
Sustainability and future plans
This business has now implemented phase 1/5 in this community as it is expanding to have 7 divisions which is airport transfer and shuttle services,quadbiking,rock climbing,abseiling,zipline,backpackers and caveovernight treks
Your profile as an entrepreneur
I am 28 years old from Bethlehem Free State South Africa, I grew up in the township of Bethlehem called Bohlokong township I went to primary and secondary school and moved to do tertiary education but didn't finish my university studies due to personal challenges, my motivation is Leratong Tourism and the way I built the business to work just seeing it serve the community fulfils me deeply, my success is made by my ability to be patient and tolerant when I am working on achieving my goal, I did a course as a South African specialist in tourism attractions and I did a course with Google the company which is online marketing fundamentals as I am a self-taught business development manager.