Haiba Body Butter "Be You Be Natural"
Explain your project in details:
In Tanzania Research shows that the cosmetics and beauty sector rely almost completely on overseas imports as well as cross border trade from Kenya. Whereas almost 70% of all cosmetics and beauty goods sold by street vendors and small beauty stores are of low-quality imitations. Sadly, the craziness for fair beauty in Africa has now reached epidemic proportions. According to the World Health Organization, 77% of Nigerian women use skin lightening products on a regular basis, followed by Togo with 59%, South Africa are at 35% and Mali at 25%, while in Tanzania the rate grows by 30% Annually. This is an escalation on the use of unhealthy skin product that contains harmful chemicals such as hydroquinone and mercury which may increase their rates of infertility, blood cancer such as leukaemia and cancers of the liver, kidney and skin condition known as Ochronosis. From these findings we asked our selves, How might we help youth and women accept their natural skin complexion, improve the health of their skin and use 100% natural skin care products? AfriLioness Company Limited " Challenging the Status Quo" through its flagship brand Haiba Body Butter “Be You Be Natural” wants to address these problems by manufacturing and selling natural, quality, homemade skin care products at affordable prices, while raising awareness on self-acceptance by promoting the use of products that contains 100% natural and health ingredients. Haiba intends to source its natural ingredients locally to change the perception that imported products are superior, with an opportunity to both build a big manufacturing business and impact lives in our society by empowering farmers, creating jobs and employment opportunities to youth and women.
Impact of your enterprise on sustainable development
1. Good health and well being: From research findings we did ask ourselves, How might we help youth and women accept their natural skin complexion, improve the health of their skin and use 100% natural skin care products? Haiba Body Butter is made from 100% natural ingredients which includes but not limited to Honey, Shear butter, Vegetable Oils such as coconut, olives, almonds, jojoba etc. Beeswax, Vitamin E and Essential Oils. The product is enriched with all these natural ingredient to nourish, moisturize & soothen ones skin leaving it health, with its natural complexion while creating a natural beautiful glow. Therefore assuring our customer good health and well being free from all harmful cosmetics and beauty products. 2. Industry, innovation and infrastructure: Manufacturing of our product Haiba Body Butter is our Core Business. Our vision is to be the market leader of innovative and trend Selling home made natural skin products in the Region while Our Mission is to produce and sell quality natural skin care products while dedicating ourselves in raising awareness, fight and extinguish the use of harmful chemical products. Being at a prototype we have been measuring our success through our MVP from family members, friends, co workers & one mentor all being very satisfied with the quality of product, the textures, the scents, and even the quantity & are willing to start paying for the product. In the near future as we launch the product to the market we are going to measure our success through our Net Sale Value meaning Our Production vs Sales. Through return on our investment by the 3rd year of our business operations. Also through customers feedback on the social impact to our targeted market and community at large on our anti bleaching initiative, campaigns and use of our products.
Sustainability and future plans
Being at a prototype stage, from our humble kitchen we now produce and give our products to close family, friends and relative to use the product. Plan is to got to consumers and find out more on what they think about our product. From the launch of the product we look forward to involve retailers who will sell our products from their respective beauty and cosmetic shops in different areas in Dare es Salaam, we will also use the internet and social media to market and sell our product and. Our long term plan is to build a wholesale distribution network, were as we will secure partnership with well-respected distributors e.g. jumia market hence expand country wise and global. In this regard we will also work with health centers, youth and women organizations for the selling of the product and facilitation campaigns as well as rising awareness on the devastating effect of skin bleaching. To be able to officially launch our product and upscale our business we need enough funds to invest on the project. to purchase big and enough machinery to support our production. Purchase packages for our product and do standard branding for the same. We also need manufacturing lessons and practical training to be able to produce our products with specific, neat, and required measurements for each recipe.
Your profile as an entrepreneur
My name is Rehema Kizenga, I am 30 years old, I hold a Diploma in computer engineering from Dar es salaam Institute of technology. I am wife and a proud mom of two beautiful kids. I am an ambition, proactive and very aggressive young lady. I am currently working for Limrok Hotel Suppliers as their main distributor in Tanzania, supplying toiletries in hotels such as Shampoo, Shower gel, body lotion, and Soap. we import the products from China, to Nairobi then all the way to Tanzania. Given the challenges and frustration that comes with shipping items from two different continents and countries and being paid small commission as a reward to me this Challenges presented endless opportunities for me, which pushed me to do more research beyond this industry, hence started perusing my dream to own a line of products that are made free of chemicals, packed and supplied locally. This will definitely reduce the imports costs, increase efficiency, reduce customer complaints, and better enough a booming opportunity to upscale the business opportunity to the next level. Its also my pleasure to introduce my business partner Mrs.Risper Kitundu, she is 32 years old, holds a Bachelor Degree of Laws from Mzumbe University. she is officially a Young African Leader, Cohort 16 Alumni from the YALI Reginal Leadership Center, Nairobi, Currently working for GSM Group of Companies as Human Resourses Business Partner. She is very ambitious and passionate about Business and Entrepreneurship. Not forgetting to mention she is also a mom of two amazing daughters. Despite her 7 years’ experience in Human Resource Management, Risper has never felt complete, Her passion for business and entrepreneurship, her desire to serve and impact lives have been nothing but a constant reminder that to quench her theist she needs to pursue her passion