Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
Explain your idea in details:
My idea liaison deals with the customer-producer relationship. At todays job market, there are many people aspiring to become successful entrepreneurs .Only some manage to achieve their goals, others fail to do so , ultimately losing their investment and it makes a ideology in most societies that entrepreneurship is a risky thing to do ,so many just leave their dreams fearing loss. Liaison will not just help these people, but also the existing, but struggling producers to cope up with the increasing market competition. Liaison is an attempt to make a genuine and healthy relationship between the producers and consumer by being a feedback conveying agent. People always want to get good quality products at affordable prices. But in most cases, among quality and affordable price, either one of them is absent. Imagine, there is a need for a particular product X for affordable price, the producers (who gives reasonable price for product- X) finds that his Xs rate of sales is decreasing and the producers is confused to see this declining progress even though he sold his product at affordable price. He is not able to find what is wrong with his product. This is where liaison comes to help; people can suggest ways to change or directly point out the mistakes in the product which has to be corrected in the next production. Here both the consumer and producer are benefited at the end. It also provides a platform to encourage and promote entrepreneurship. People of a locality may completely lack a necessary product/service , they can indicate this rising demand in Liaison. Thus other people who want to put startups, can initiate it in that locality and those who have previously done the same service/product in some other region but made loss there, can shift to this region
Expected impact of your idea on sustainable development
Liaison is preferred for countries such as India, where population is very high, and most of them are unemployed people. You may ask, why cant this human resource be used for the countrys economic development? In countries like India, the major issue in job market is not scarcity of employee, but scarcity of employers to make use of this large human resource. And now comes the next question why there is scarcity of employers , the answer is so simple many are not willing to take up own businesses ,fearing of loss and some are ready to put start-ups ,but are absent of good idea. Liaison helps both the former and latter problem. If a struggling producer is able to know the needs of the people through Liaison and updates his product/services with time and peoples need, he can lead a successful business and he will again invest his profit in expanding his business, this will create employment for many people. As this cycle continues, more and more people will get employed. Without Liaison, the struggling producer would have gone into loss and may close his unit, which would have taken the jobs of many people who were already working in his unit. If people belonging to a locality lack particular product/service, they can indicate this raising demand on Liaison, this will make those interested people to put their start-ups in that locality. It creates employment in that locality and will also inspire many people to take up entrepreneurship, it creates confidence and develops the will power in new entrepreneurs and gives hope for struggling producers. Liaison could solve the issue of unemployment. There are 31 million unemployed people in India, most of them are graduates. Liaison has the capability to reduce this number by large difference
Plans for implementation and sustainability
It would be better to start from a smaller region, we can ask the producers or people aspiring to become entrepreneurs, to use Liaison and social media can be used to induce the public, to start giving their response. Liaison will be a trial version for a period of time, and if the user finds it to be really useful, and to continue using it, he will have to get a premium account. Premium account will provide the user with only essential and vital responses from public, filtering all the idle response, so it makes the user to chose from a very limited but useful response from the public instead of going through a very long list of response and selecting one, he may even chose to imply wrong suggestion in a normal trial version. But since in the premium account, the filtration will be done by market specialist, only vital points will be prescribed and even some good basic response will be modified in such a way it can be further more efficient if it is implemented. As the number of this platforms member increases, Liaison can venture into new region, giving hope and opportunities to more and more struggling producers and people aspiring to become entrepreneurs respectively. Liaison will not advertise any particular brand/product but it can prescribe the best brands for a product with the pure help of publics rating only, which will make the producer to be genuine and caring. Collaboration will be with taxi, hotel, shop or any other service booking/acquiring apps to prescribe the best one. As an individual from public, I get promoted as starred user if I have given more than a significant number of good responses and I will be rewarded with credits.
I am BJ.Vishnu Madesh, 17 year old studying 12th grade in south India. Every day in media as well in personal life, I observe many people searching for a job. India is a highly populated country, so searching for a good job is a very tough task. Many people who want to put a start-up, go into loss, so it create a perception in peoples mind that pursuing a dream of becoming an entrepreneur is not good. Indigenous firms are very less among the well-established firms in India. People cannot always expect someone to invest on them, instead they should have a mindset to improve themselves and start investing on others, thus helping others and forming a healthy society in all aspects. These were the reason which motivated me to create this idea, Liaison. I feel I have the capability to spread this ideology to all societies. I am good at understanding people and love to analyze the working of society and market, thus it could support in making this idea into a successful reality.