Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
Golden-juice for A Golden Future
Explain your idea in details:
Physalis peruviana also known as Goldenberry (ciplukan:Indonesia) is one of a bush plant that usually grown in temperate or tropical area. In Lombok, Indonesia the goldenberry is kind of a wild plant that easily to find in bushes or field area. It cause many people usually dont interest to sell it as a commodity whereas this fruit can reach a high price in foreign market. Beside that, the other phenomenon is about health issues and diseases in society nowadays. Many kinds of disease such as cancer, diabetes, stroke, cholesterol, and hypertension become some of common disease among society nowadays, especially in Indonesia. It causes many victims from teenager to adult and even children. So, if we can see the benefit from Physalis peruviana, it can be one of the solution to prevent those kinds of disease spread out among the society because the goldenberry provides many nutrients and healthy chemical compounds such as polyphenol, vitamin C, carotenoids, vitamin E, and antioxidant. It also contains low calories (53 kcal). So, to solve the problem about health nowadays, we can process the goldenberry fruit become a juice product without adding sugar on it, and for the people who doesnt like the taste of this fruit, we can add another fruit essence on it. Furthermore, this product processing will be tended to some women community at the village in Lombok which most of them doesnt have any job to make an income and usually live in poverty in those village. Then, the product will be sold either local or foreign. So, through this innovation, they could experience the new entrepreneurship that can give a positive impact to raise their economic and life quality.
Expected impact of your idea on sustainable development
Through this innovation of my idea, I hope this golden-juice can be the easy and simple way for people with economic problem to earn some money by experience new entrepreneurship program especially for jobless women to help their husband and family raise their life quality to reduce the poverty among society. So the first goal from SDGs can be reached. Beside that, we are hoping for this innovation can grow up and become success so it can serves a new job vacancy to another people from all gender. It also can help to reduce the crime issues in Lombok Indonesia which is usually happen because they have no job and they have an economical problem. Furthermore, we expect this golden-juice product will have a good value in the marketing trade especially when it becomes an export commodity because in foreign, the goldenberry has an high enough value when it converts to rupiah(Rp). So it can give a big income to help the family and include the village development. In addition, beside those expected impacts, we are hoping for this innovation could be one of the best and easy solution to solve the health issues to against many diseases occur among the society. At least, it can help people to prevent and protect themselves from many sickness and increase their immunity especially for young generation because so much nutrients provide by this goldenberry. So, it could be the alternative way instead of using drug or chemical medicine which usually has a higher value and not every people can afford it to treat their illness or health problem. So it can help us to reach the SDGs number 3 about good health and well-being.
Plans for implementation and sustainability
To create and bring this innovation to the reality, I would like to do it with my research and entrepreneur community in my college collaborate with some other elements such as the college professor and public figure in the targeted village. The first step we would like to do is socialize about this program include the benefit from the goldenberry, how to produce the golden-juice, the benefit from the product, and how to organize the marketing of the product. This socialization stage could be done in phases or more than one time until the community in the village really understand and ready to start and run this program. After that, would like to ask them to build a new area where we can make a goldenberry cultivation because it doesnt need a long time for the goldenberry to grow up until they ripe. Beside that, while we cultivate the goldenberry we can corps the goldenberry that already provides around the village to start the production by using a small home-industry scale as the evaluating stage. And then, we would like to continue to the next stage with larger scale of production so we can start to sell the golden-juice product in the village cooperative while making some intensive promotions include joining some kind of local expo. We also would like to sell the product by direct marketing system with some customer to help introduce this product. For the first financing source, we can ask for help from the village cooperative and also government by submitting the proposal and also through the charity program by the students organization in college.
Im Baiq Rusma Jatuwita Amalin,I was born in Lombok in 13th July 1998.I was born in unpretentious and educated family,both of my parents are junior-highschool teacher and I am the oldest children with one brother.Since I was in elementary-school,I often join some competition(art or science) and I used to be the best student(1strank) until I graduate from my senior-highschool.Now I study my second year in Chemistry Departement of Brawijaya University.Im a type of person that really loves public-speaking,I really like to explore my interest in developing my softskill so I decide to join some of students organizations in college which are mostly stand for charity and entrepreneurship,I also join the Indonesian Chemistry Student Association.As long as I spend my lifetime in Lombok,Ive seen so much problem cause by the economic.Whereas,my hometown has much natural resources to organize especially the tourism.But,the most hindrance is about the way of thinking from most of people here who still cant be faced by the globalization-era.For example,many people still believe that woman doesnt need to get a higher-education,most of local woman only finished their education until junior-highschool even elementary-school.They believe that woman better stay at home and doing their daily activity in their house such as cooking,washing-clothes,mopping-floor,etc and even only taking care of their children because so many early marriage happens in here.All those problems make me decided for having a better education in another province that has a better development for its society.And this new experiences push me to make some innovation to applied in my hometown.I just want to help people to make a change for their life by realizing the importance of education,entrepreneurship,and also global-thinking to face the world nowadays.But the first step I have to do is developing and improving myself so I can help other people to improve themselves.