Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
Explain your idea in details:
We realize the need for this app when we discovered the increase number of rape cases by 27% in Myanmar compared to last year. One of the stories was of a recent event where a young lady, during rush hour back home, was raped and her body discarded only to be found in the outskirts of Yangon the next day. Even though there are apps in the market similar to this, none of which are specifically catered to the regional needs of Myanmar. Burmese people have a difficulty reading and understanding English and for this we have realize the need to accommodate the language gap. We have added a directory to the nearest clinic and hospital in case the user needs to seek emergency assistance under the situation of sexual assault. Other functions we have added to the app is to protect and prepare the user just in case they need to make a case with the police. Our emergency alarm allows the user to press it and draw attention to herself if she feels threatened especially during her commute on buses which are usually overcrowded and easily susceptible to sexual predators. One main function we have added is a circle of trust which is made of six close people for the user.They will be alerted if they are not at their destination by the allocated time. On our app we will allow sharing of location which we allow the user the freedom to turn on and off. In the sharing of location we will allow the user to set a time in which a notification can be set up to remind them to turn on sharing of location in case the user forgets.
Expected impact of your idea on sustainable development
The success will be measured by the number of women and girls who use the app actively, the number of cases we assisted and the experience of the users who use the app. We will be operating mainly in cities, such as Yangon, Mandalay, Taunggyi and etc. Before beginning of our idea, we have tested out several apps available in the worldwide market and learned about the features that we consider useful and features that were missing in the app. We surveyed and interviewed women to understand their concerns and needs within the app. Our solution will have impacts on women and girls, especially underserved population, as many women who live remote area of cities in Myanmar are usually targeted for sexual harassment and rape. They use public transportation as a major mean to commute to work and have more labor-intensive work. Therefore, when sexual assaults occur to them, they are hesitant to stand for their own rights and inform to the police as they do not aware communication channels. This app will focus on android devices. Therefore, it allows a wide range of mobile phones to be able to use our app and women from different income background can download our app. Also, our team will do activities in different townships in Yangon and other big cities. In this way, we will meet with users to develop better features, educate how to use and most importantly, understand their user experience. By encouraging underserved women and girls to feel safe in workplace, public space and commute, they will be able to explore more economic and social opportunities. Digital literacy will help them to learn new skills such as vocation training online or getting access to news and updates about community.
Plans for implementation and sustainability
After we implemented the launch in different states and divisions of Myanmar, we will plan to do fundraising in the corresponding cities. After the launch and usage of the app, we can demonstrate the users how the app can be effective in daily lives. After six months, we will create fundraising activities for maintaining the app and keeping information in the app updated. Currently our vision is run based on bootstrap of our own pockets. In order to retain financial stability to the development and maintenance of the app we will be taking finder fees such as lawyers, security companies and self-defense classes, and priority ads based upon those. We look to partner with telecom shops, telecom operators and phone companies. We will also sell merchandizing products with our logo and motto to encourage people for awareness about social justice and gender violence. We have partnered with May Doe Kabar. By having a great network with the partnership, it will allow us to reach out to diverse groups of women. It connects 20,000 rural women since 2015 and our partner will strengthen serving underprivileged women and girls who have limited access to formal education and employment.
I have over 7 years experiences in Software Development and Mobile Application projects and built iWomen Application Students Volunteering network and Myanmar women developer experience sharing Facebooks group in Myanmar. I have founded Myanmar Culture Heritage App as CTO and managed Green Way Agri Mobile App as lead developer. I had travelled and gave Mobile ICT training around the country of May Doe Kabar National rural Myanmar women network area. I had been featured in Women in Myanmar society program _A as woman developer experience life and MRTV-4 Khit Thi Pyo May program. I have participated in UNV Myanmars First Ever Youth Volunteering Innovation Challenge.