Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
FIGHT AND DEFEAT CANCER
Explain your idea in details:
Cancer is a global health problem but its treatment is limited by financial affordability in LDCs and middle income countries like Nigeria and India . Cancer patients have to fight two wars- 1) fight with the disease 2) fight for money Poor health resource utilization and low insurance coverage have led to very high ‘out of pocket’ expenditure on medicines.Medicines form 30% to 50% of a hospital bill.To fund these bills,individuals are forced to sell their houses,cash-in their life savings and borrow from relatives.Why do medicines cost so much?Actually there are two types of drugs available in the market-branded medicines and unbranded(or generic) consumables.Generics have the same active ingredients as branded medicines(but cost upto 80 % less than their branded counterparts).Generic medicines are not marketed hence the general public goes for branded meds.In order to make affordable heathcare a reality,FIGHT CANCER(FC) will be established to-1)promote use of anti-cancer generic drugs through our website and easy-to-use mobile app.2)spread awareness about cancer precautionary measures. Vision, Mission and Goals are as follows- • We aim to provide correct and genuine anti-cancer drug information to every single person. • Check un-ethical marketing practices (eg- Pay For Prescription followed by drug manufacturers). • Spread awareness about ways to prevent cancer(eg-give up smoking,eat a balanced diet,stay away from radiations,exercise regularly,get HPV vaccination done of your kid,limit your alcohol intake) • Remove “biased information” available in the market showing branded drugs to be better than generic ones (A total lie spread by big pharmacy companies to reap profits). • Reduce ‘out-of-pocket’ expenses on health care by 50% till 2025(through purchase of generic meds). • Lower economic burden on the masses. • We, at FC, call for universal health insurance coverage for the public.
Expected impact of your idea on sustainable development
• The plans are as follows: • Launch a Inter-National toll free helpline number for dissemination of information about anti-cancer generic drugs available in the market. • 31st May is observed around the world as WORLD NO TOBACCO DAY.FC will use graphical and social media tools to urge smokers to abstain from smoking (as smoking leads to cancer and cardio- vascular diseases). • ‘Prevention is better than cure’. FC will organise sessions on how to avoid cancer (eg- increase intake of anti-oxidants which reduces carcinogenic agents in blood). • Around 35% of medicinal cost includes taxes. More importantly it amounts to tax for ‘falling sick’. Thus the FC will take up this matter with WHO,IARC,national governments( to exempt these drugs from the tax system.) This way drug prices can be reduced drastically. • Organise seminars for doctors and medical shop owners so that they recommend anti-cancer generic pills with confidence to the cancer patients. • Launch an online portal called FCGP (Anti-cancer generics portal) where information is available 24*7. • India is a young country (with half of the Indian population under the age of 25).To channelize this young brigade, FC will organise all-year round seminars, educational sessions, debates, conferences and competitions. • We want to spread awareness across every zila, tehsil, village and city in the country. But transportation of this message is not the same for both rural and urban areas. Past successful urban campaigns have proven to be ineffective in rural areas (because of disparities in education and computer literacy levels). Thus FC will organise street plays or nukkad nataks for its rural public outreach programme.
Plans for implementation and sustainability
I do part time tutoring and have collected rs 1,50,000.The cost of designing website and mobile application would be rs.35,000(rs.25,000 for website and rs.10,000 for app).Yearly platform maintenance will cost around rs.10,000.We will hire staff to go to markets and collect information about anti-cancer generic medicines.Staff cost would be high(if I employ two people in the starting and pay them rs.5000 per month ,my total staff cost will be Rs1,20,000(2 X12 X5000).Source of revenue will be advertisement on the platform.Every single pop-up ad pays me rs0.50 and if 2,00,000 people visit my site,the return will be Rs.1 lakh(0.50 X2,00,000).FC hopes site visits will reach 10 million in the next 4 years.Finance will also come from merchandise sale(of FC logo t-shirts) and monthly “Fight Cancer magazine”.T-shirt will be priced @300/piece and magazine at 25/per copy.I am positive we will break-even in the next year only.
I, Kanika Tripathi, am a Masters of Finance graduate from the National PG College, Lucknow, India. I have seen cancer destroying families. A friend of my father, Mr. Ram was a cheerful and bubbly person. Ram uncle loved 2 things the most-his family and his cactus plants. Just to rile up his daughters, he would refer to cactus as his ‘children’. Every day after returning from work, he would go to water his ‘children’. In 2013, he was diagnosed with stage 3 lung cancer and could not survive. His daughters had to sell his cactus plants to pay for the huge hospital bill. I pray to God no other daughter has to go through such difficult times. I, through the medium of Youth Citizen Entrepreneurship forum, urge my fellow brothers and sisters to spread awareness about generic medicines. The journey of a thousand miles begins with a single step. Let’s take the first step.