Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
Explain your idea in details:
Our central goal is Transgender empowerment, providing training and open doors of economic opportunity, affecting policy decisions related to Transgender population, addressing discrimination and violence against Transgender. The plan is to train the Transgender individuals on hands-on-machine training and tailoring, block and print for initial 6 months and then open up a boutique house which will sell the dresses made by them. The main intention is to make them economically independent and consequently discourage them from begging. After the training they will be given dress designs uniquely designed by our talented young fashion designers. We will unveil our presence initially in the eminent boutique houses like Aarong, Yellow, and Deshi Dosh. The earned revenue will be invested again in the business and also for improving the workers lifestyle. In the training phase a beginner's level course will introduce them to the whys and wherefores of the single-bed domestic knitting machine allowing you to create a range of basic technical samples for fashion and home projects , working with textiles and colors, sewing techniques and with the basic knit and purl combinations. Technical training will include the working knowledge of seams, hems, darts, pleats and other basic elements of sewing. The training program will cover clothing construction techniques such as pattern cutting and draping as well as the differences and qualities of different fabrics. Designer will collaborate with tailors and seamstresses who will do the actual sewing, fitting and alterations. Our approach towards the customers will be that whenever they are buying a dress from us, they are actually helping a transgender individual improving her life! We wish for a world where hijra are not barred, vilified and live in nobility and equity.
Expected impact of your idea on sustainable development
(Shinghobaghini) is a coordinated effort to establish mutual work environment among the transgender individuals and empowering them both mentally and financially. We believe if the transgender community people are treated in the right way, they can also turn into human assets of our country. Since the extremist attitude towards transgender community is found to be at an alarming rate mostly in Bangladesh even more than other countries. Therefore upbringing their societal position and empowering them will change the attitude of people especially the youth towards them. Moreover it will thrive for diminishing the social stigma that surrounds this predominant society. Our target market for the social venture is basically divided into 3 segments. Geographically it will be Dhaka centric initially. Demographically we are targeting both the Male & Mostly Female of the age group of 21-40 and 16-40 respectively. Psychographic segmentation would target the social Class of Upper middle class & Upper class. As we are not a profit focused organization like others in this industry and also we have a much different approach towards the customers which signifies that we dont have any direct competitors. We will affiliate with renowned organizations like Aarong, Deshi Dosh, Yellow, Tanjims etc, but our approach towards the market will be unique; though we will be selling nearly close products, and our strategy reflects customers' behavior towards the transgender community. Our center competency is our methodology that demonstrates a remarkable approach to offer the items and make individuals mindful of the significant role of the transgender society.
Plans for implementation and sustainability
(Shinghobaghini) plans to rent a place near to the workers living area and provide them with sewing machines, necessary supplies and also experienced trainers who will train the workers on sewing, block-print and tailoring. Initially, to start our venture, we expect to gather 20-25 transgender individual and 20 sewing machines. Shinghobaghini will also provide them with food and monthly salary as well as rewards based on their performance. To focus on, Shinghobaghini will contract youthful yearning fashion designers who will have the attitude to start their career with us and also have a similar vision like us of making a superior world for the transgender individuals. They will also be provide with training in drawing and drafting. They will present costume concepts created both manually and with CAD computer programs to co-workers, directors and production managers. The price will be set according to the cost and an insignificant benefit. Since our principle objective is to change their societal status and guarantee their societal acknowledgment, benefit is our slightest concerned division. The benefit earned will be separated into two sections from which one section will be put resources into the business again and another will be spent to enhance the way of life of the transgender workers. The business will start their operations with an affiliate model and then after earning a minimal revenue to open up a store, it will move to direct sales model. The business needs 1,000,000 BDT ($12,387.21 USD) of capital initially to start its journey. It will look for donations and target the MNCs who will invest their budget allocated for the CSR activities. This way Shingobaghini will get an exposure too. Along with them, the eminent boutique houses who will initially showcase our product in their stores will be Shinghobaghini's collaborators.
How would you feel if you are neglected, avoided and separated from the society because of something you didnt choose to be born with? Farhin Ahmed Twinkle, a young girl from Bangladesh feels pained seeing this negligence and cherishes a dream that doesnt let her sleep. It all started in March2016, when she got the chance to participate as a translator in the International Congress on AIDS in Asia Pacific (ICAAP12) organized by Partners in Population Development (PPD). ICAAP plays a critical role in raising public awareness, building political commitment on HIV issues in the Asian region. There she got to work with the people who are victims and vulnerable to the risk of HIV virus which include prostitutes, homosexuals and transgender individuals coming from countries like Singapore, Malaysia, Thailand, and India. There the difference between the transgender community of Bangladesh and other countries hit her hard. Where the TGs from Malaysia, Thailand and even India have higher degrees like PhD and MBBS, the Bangladeshi TGs dont even get the societal acceptance! Most bring home the bacon by singing and dancing at weddings or labor, many have moved to begging and prostitution. Savagery against transgender community, particularly sex workers, is regularly severe, and happens out in the open spaces, police headquarters, and their homes. These differences depressed her a lot and she continuously thought of ways to improve their societal position. And being a student with business background, this idea of starting up a social business and employing the transgender individuals came across her mind. Since then it has become her dream project and has been working relentlessly to make it a reality. Twinkle is currently an undergraduate student at North South University and works as the Campus Ambassador for a youth leadership institute Bangladesh Youth Leadership Center (BYLC).