Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
J- Empire Mega Store
Explain your idea in details:
My idea is about starting up a Supermarket business which will be located in Maiduguri, Borno State, Nigeria. Having identified the need for such market and with the aim of being a sole community provider, the Supermarket will offer daily-needs, grocery products, drinks, foodstuffs, dairy products, and electronics to the local community and surrounding area of approximately 4,860,200 citizens with a distinct menu that includes authentic day to day basic amenities, fresh and hard to find products, male/female clothing, shoes, cosmetics and a lot more. The Supermarket will include a male/female saloon section, mannequins, boutique check out area. POS system, computers, and automated machine for cashiers. My mission is to create a sustainable development for myself as an entrepreneur and the society, in so doing create a pathway for job opportunities. I will be committed to satisfying customers by providing a broad selection of high quality and competitively priced product as well as exceptional customer service. My focus is to make available in the city a local Supermarket and to create an environment that is convenient, warm, and friendly by giving customers a combination of "shopping local" and wide provisions selection previously unavailable in the city. I will offer customers their desired products and a more convenient and appealing option than ordering online. My main objectives are: To obtain the necessary funding of (N9,891,200) for the start-up cost and establishment of the business, create a sustainable development for myself and the society, introduce a supermarket that includes both male and female saloon, create a service-based shopping experience that exceeds customers expectations, become a sole community provider who is committed to satisfying customers by providing a broad selection of high quality and competitively priced products as well as exceptional customer service, introduce deli section to prepare local favorites.
Expected impact of your idea on sustainable development
The last few years have seen an increase in Maiduguris explorations of local and foreign provision items. Whether this can be attributed to grocery products, cosmetics, foodstuffs, dairy products, clothing, or the increasing accessibility of once-obscure provisions, it seems that a local Supermarket is here to stay. Many residents in Maiduguri are now just as sophisticated in their demand for high quality and authentic provision items. In Maiduguri, residents sometimes shop online as occasions to stock up on luxury, clothing, groceries, cosmetics, and provision items not available locally. However, they prefer to shop locally whenever possible, and would welcome a store that offers this combination. My targets are the approximately 4,860,200 citizens of Maiduguri which include; People who live and work in Maiduguri city who are looking for quality day-to-day provisions, surrounding businesses looking for authentic and quality provision items; clothing, groceries, and cosmetics for their customers and staffs and personal needs, international and domestic travelers visiting Maiduguri, families looking for quality, affordable, domestic and international provisions to take home and make use for their families with ease, people looking for a comfortable and convenient environment where they can enjoy their shopping experience, and people looking for high quality provision supplies. My measures to evaluate success will include; follow up, surveys, inquiries via emails and text to inquire about my quality of services, etc. However, my key to success will include; Quality products and friendly service, I will provide a broad selection of high quality and competitively priced products, maintaining existing loyal customer base, creating a positive relationship within the community, I will also provide an easily accessible location for customer convenience, offer a variety of quality; daily needs, groceries and provisions with domestic and international themes sold at a fair price in a clean, comfortable environment.
Plans for implementation and sustainability
My plans on implementation and sustainability will be immediately when I secure the necessary funding for the start-up and establishment of the business. My key partners include local distributors and suppliers. I will acquire authentic and quality products from reputable suppliers and dealers so as to ensure I satisfy my customers needs and wants. However, my market segmentation are countless of business in Maiduguri that could potentially be my customers. I will use 20% as a starting point with 10% growth per year. There are approximately 4,860,200 residents in Maiduguri, this was 0.611% of the total Nigeria population, if population growth rate would be same as in period 2006-2015 (+1.51%/year), Maiduguri population in 2019 would be; 5,907,600. For my business, my key resources will include my employees, machineries such as; Generators and solar system for power supply, refrigerators/freezers for drinks, beverages and ice-cream, computers and printers, security system, CCTV cameras, POS system, air conditioners, automated machines for cashiers, cooling system, and many other key resources. My financing sources will include Revenue streams, personal savings, family and friends, income generated from business, loans, grands, and equity from other financial institutions. My collaborators include my employees/staffs, key partners such as local distributors and suppliers, other similar business entities, and unions.
My name is James Heman, a citizen of Nigeria by birth, born 21st of August 1995, currently 23years old, single and unemployed. I am currently living at pompomary house of assembly quarters, Maiduguri, Borno State, Nigeria. I completed my High school studies in the year 2013 and enrolled into Ramat Polytechnic Maiduguri in the year 2014 and have now completed my National Diploma (ND) program in business administration and management at Ramat Polytechnic Maiduguri. I also participate in the Youth Enterprise with Innovation in Nigeria (Youwin! Connect) and have been awarded with the 2017 Youwin! Connect Capacity Building (Masterclass Training). I am a person who is so passionate and enthusiastic about business and entrepreneurship because I have always dream about becoming a successful business man who will on one way or the other change the lives of people and to contribute and create an idea that will bring about sustainability and development to my environs. I am also a person who is hardworking and goal oriented with diverse qualities which include; 1. Methodical, dynamic, organized, and team spirit. 2. Excellent verbal/written communication skills. 3. Demonstrative researcher, and meticulous. 4. Proactive approach to problem-solving and positive attitude. 5. Commitment to the delivery of quality service, and dedication to task. 6. Autonomous, reactive and able to deal with priorities. 7. Professionalism, integrity, interpersonal skills, and goal focus. 8. Quick leaner, committed and attentive to details. 9. Strong team player of high integrity and ability to meet strict deadlines and many more.