Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
Reducing Marine Plastic Pollution through the use of Multimedia Education Technology to Inspire Atti
Explain your idea in details:
The goal of this idea is to reduce or prevent marine plastic pollution by inspiring behavioural and attitudinal change, and encouraging sustainable consumption practices among young high school students in Nigeria. This venture involves an educational campaign to high schools in Nigeria, to educate students on how marine plastic, resulting from human activities, negatively impacts on marine ecosystems and organisms, and inspire them to make responsible decisions and take actions that will help to either reduce or prevent plastic from getting to the marine environment. This venture addresses the problem of increasing marine plastic in the marine environment in Nigeria. This venture is needed because the awareness of Nigerians of the negative impacts of their actions on marine ecosystems and organisms is still very low. The main objectives of this venture are to Increase students awareness of sources of marine debris and ways that marine debris negatively impacts marine ecosystems and organisms; to increase students awareness of how humans contribute to and help solve problems associated with marine debris; to develop students critical thinking skills, including analyzing and understanding of marine plastic pollution; to change students behaviours and attitudes towards the use of plastic; to improve students plastic waste management practices; and to increase students environmental actions. The activities of this venture shall include educational campaigns to high schools and setting up of marine conservation clubs in high schools. In addition, the activities of the school clubs shall include short courses on marine science and marine conservation, street/ocean clean up, exhibition of artworks on marine conservation, debates, essay and quiz competitions, leadership development seminars, and an annual national conference. Further, this venture will employ the innovative use of videos to give students an empathetic experience of the negative impacts of marine plastic.
Expected impact of your idea on sustainable development
This idea will contribute to the achievement of the United Nations Sustainable Development Goal 14, which is to conserve the oceans, seas, and marine resources for sustainable development. It will increase people's awareness of their negative impacts on the marine environment, which is critical to inspiring the desired behavioural and attitudinal change, which will cause them to make responsible decisions that will help to reduce or prevent marine plastic pollution and improve the health of the marine environment. Short Term Targets (1 year) 1. To impact about 450 young people through my multimedia educational campaign. 2. To establish a marine conservation club in 10 high schools in my city. 3. To sign up and impact about 1,000 young people through the marine conservation club. 4. To partner with a minimum of five organisations working on marine conservation locally and internationally. 5. To increase my volunteer work force to 12. Long Term Targets (2-5 years) 1. To impact about 5,000 young people through my multimedia educational campaign. 2. To establish a marine conservation club in 100 high schools within Nigeria. 3. To sign up and impact about 12,000 young people through the marine conservation club. 4. To increase my volunteer workforce to 100. Success Evaluation The success of this idea shall be evaluated and measured by systematically comparing outcomes, including behavioral, attitudinal, and value change, and environmental benefits, with defined expectations. The following tools will be employed in the outcome-based evaluation: 1. Survey (pre and post campaign) 2. Semi-structured interview 3. Key informant interview 4. Focus Group Discussion 5. Observation 6. Case study 7. Quantitative/Qualitative analysis tools Students' behavioral, attitudinal, and value change, and environmental actions, will be evaluated by conducting interviews and focus group discussions involving the participating students, non-participating students, teachers, and parents.
Plans for implementation and sustainability
The implementation of this idea begins with a multimedia education campaign targeting young high school students within the ages 14-17 in high schools in Nigeria. The use of multimedia content in the educational campaign is based on the premise that it will not only increase students knowledge of the negative impacts of marine plastic on marine ecosystems and organisms, it will also give them an empathetic experience of the negative impacts of marine plastic on the marine environment, thereby inspiring attitudinal and behavioural change among them. In addition, the integration of multimedia elements such as video, animation, graphic, text and audio will make the lessons interactive and appealing to the students, which will make the campaign fun. This will attract the students attention and at the same time aid their comprehension of concepts that would have been difficult to understand using conventional awareness creation methods. In addition, the impact of the educational campaign will be sustained by the establishment of marine conservation clubs in every school where a campaign has been held. The school clubs shall be led by nominated students from the schools, who have demonstrable leadership skills. However, the activities of the school clubs shall be overseen by my non-profit organisation, Initiative for Marine Conservation (IMC), which was set up to sustain this idea. This idea shall be financed with proceeds from membership subscriptions of my non-profit organisation, proceeds from sales of art works on marine conservation, donations, and grants. The key cost of implementing this idea includes the costs of acquiring campaign equipment, campaign logistics, media publicity, administrative support, and payment of salaries.
I am 35 years of age and I am from Nigeria. I am an environmental professional with a Master's degree in Pollution Control from the Federal University of Technology, Owerri, Nigeria and a Bachelor's degree in Botany from the University of Benin, Benin City, Nigeria. I am a member of the Environmental Law Research Institute (ELRI) and a member, Board of Trustees of the Initiative for Marine Conservation (www.initiativeformc.org) , a non-profit organisation that is committed to the conservation of the marine environment. I am also an alumnus of the African Management Initiative, Nairobi, Kenya, where I received world-class training in leadership and business management. I have an undying passion for the protection of the environment for sustainable development. I am motivated by the enormity of environmental problems plaguing the marine environment in my country, especially plastic pollution, as a result of human activities, and I want to contribute my quota to solving this problem. This venture is important to me because I am confident it will help to inspire actions that will help to reduce or prevent marine plastic pollution, which will ultimately lead to a healthy marine environment. In addition, I am a visionary leader with invaluable leadership and management skills which I have demonstrated on several projects. My meritorious achievements in scholarship, leadership, and citizenship have earned me an award of excellence from the Congressional Youth Leadership Council, Washington, D.C., USA.