Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
R.E.A. (Respect, Education and Autonomy)
Explain your idea in details:
1) Problem: (+) Women unemployment: In Argentina only one in four women has a job. And for some sectors of society the proportion is even lower mainly on account of cultural and social impositions, lack of sexual education and access to family planning, and the disastrous consequences of early pregnancies. (+) Gender Discrimination: Discrimination based on gender no longer affect women only. We have a wide variety of gender minorities, namely transgender or genderqueer that suffer the intolerance and ignorance of our society. 2) Solution: (+) Social Business Model R.E.A aims to provide the most vulnerable segments of the women population (victims of domestic and sexual violence, women with a criminal record) with an economic opportunity. Our social business model works with human potential in order to advance and improve peoples lives. We offer education, respect and autonomy, so the people working with us can take advantage of different workshops and classes to help them boost their abilities and have a more active and productive participation in the society. 3) Unique Value Proposition R.E.A. has a unique product: Empowerment. R.E.A. works its three pillars Respect, Education and Autonomy. In order to not only give the people who work with us a mere salary but the tools to succeed personally as well as professionally. Everyone collaborating with R.E.A. will enjoy the full experience, complete with workshops on entrepreneurship, language courses, advocacy on SRHR and Family Planning and so much more. R.E.A. fights against discrimination with a beautiful ungendered lingerie line that helps understand more about gender minorities and helps everyone wearing our product feel sexy and comfortable with their own identity. The empowering concept is yet again alive in our product.
Expected impact of your idea on sustainable development
1) Customer Segments Vulnerable segments of the women population Formerly incarcerated women and victims of domestic and sexual violence are the aim of our job offer. Women and Gender minorities Every person regardless gender, sexual orientation or the way you look can enjoy our beautiful ungendered lingerie line. 2) Channels Social Media: Instagram is our top platform to advertise the product and R.E.As social work. Web: page to sell the product online and worldwide. NGOs and Social Organizations: to be the channels through which we will engage the beneficiary of our product and potential volunteers. Advertising Campaign: using newspapers, outdoor advertising, TV, radio to make our job opportunity publicly known. 3) Key Metrics Womens Lives Improved: The number of womens lives R.E.A. can make better by providing them with the Respect, Education and Autonomy we all deserve. Mindsets Changed: Only one person who can start seeing gender diversity in a more positive way is a huge win for R.E.A. International Market Expansion: The idea is to start selling locally and then set up a platform to start exporting the product. Profit made: will allow R.E.A. to reinvest on the business model and expand our social work. 4) Unfair Advantage Passion: R.E.A.s Team has the drive and determination to get things done. We want to make a difference in the womens work market and to fight against every form of Discrimination based on Gender. Product: we offer a beautiful Ungendered Lingerie Line. Our customers feels confident, sexy and comfortable in their own skin. With our original product we are offering acceptance and empowerment. R.E.A. fights against Discrimination based on Gender and tells everyone out there that it is awesome to be you, that your Identity matters and you have to protect it and show it to the world.
Plans for implementation and sustainability
1) Cost Structure (+) Licensing and Regulatory affairs: Economic backgrounds documents (work contracts, tax return, internal company documents, license, etc) (+) Human Capital: Paid Staff: the trial stage will start with five full-time employees. Volunteers: people who teach the courses and workshops will not get paid. (+) Materials: cost of raw material, fabric, lace, ribbons, sewing machines, etc. (+) Facility: renting space to install sewing machines and (+) Advertising and Marketing: branding, web page, logos, social media. 2) Revenue Stream (+) Sponsorship: brands and other businesses interested in R.E.A.s innovative product can and will be encouraged to invest with us. (+) Donations: Philanthropy and altruistic contributions to our cause. (+) Grants: international social venture competitions offering money for this type of initiatives. (+) Loans: Namely from Universitys programs for entrepreneurs and Incubators. 3) Collaborators (+) Partnerships: R.E.A knows you can never achieve anything without a strong support system. We partner up with international organizations such as IYAFP (International Youth Alliance for Family Planning) and AIESEC to help us spread the message and to work with us in this crusade. We foster international networking in order to learn from other youth initiatives from all over the world and form their experience. Gender Inequality is a global issue and global issues call for global approaches. (+) Volunteers: individuals driven by the same desire to make a different can help R.E.A. contributing their knowledge and experience for our workshops and language courses offered to our employees. Volunteers can be crucial at the publicity stage to help spread the word of our resonant social work and the mission of R.E.A.
Maria Agostina Biritos, CEO and Founder of R.E.A. is a law school graduate, 26 year-old from Mendoza, Argentina. Maria works at a law firm and as a Graduate Teaching Assistant for the department of International Law in the National University of Cuyo, Law school in Mendoza. She is extremely involved with her Community, Business and Entrepreneurship and Human Rights Advocacy. She volunteers with international and local organizations. Maria works with 2 local NGO's in her city focused on the promotion and protection of Human Rights. She works with AIESEC in the area of Entrepreneurship and she is Country Coordinator for IYAFP (International Youth Alliance for Family Planning) in Argentina and works with them educating young people on SRHR and family planning. In 2017 she was elected as one of 25 fellows from all over the world for the Hansen Summer Institute on Leadership and International Cooperation where students from a variety of developing countries and regions of social strife get together to learn from experts and one another about conflict resolution and social entrepreneurship. A primary goal of the program focuses on creating an international community of young scholars who will use their summer experience as a foundation for creating lasting friendships and acquiring common practical understanding of a more peaceful future. Her business model idea is based on the employment of disempowered women, namely victims of domestic violence or women with a criminal record that need a job and a second chance, but more importantly a first real opportunity. The product is an ungendered lingerie line because she considers this a very positive and innovative approach in fighting against discrimination based on gender. It is educational, throws away prejudices and stereotypes and helps people visualize a different reality that doesnt get too much exposition otherwise.