Best Ideas 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Idea’ category. All the entries consist of innovative solution or proposition for an enterprise that champions the Sustainable Development Goals. They can be on the conceptual, planning, or start-up stage. If you want to know the 10 finalists in this category, click HERE
Ethno Digitech Media
Explain your idea in details:
The idea: My idea is a bi-weekly digital teen magazine that focuses on teens. The main content of the magazine involves contributions from teens that cover educational material like poems, artwork, short stories, music, dance, cookery, textiles design and photography. Professional and expert contributions on study, career guidance, financial literacy, entrepreneurship, health issues, childrens rights, HIV&AIDS, counselling and various content are also offered. The e-magazine also provides various teen opportunities on employment, exchange programs, conferences, competitions etc. Objectives: To give exposure and an expressive platform to teens who are gifted in creative writing, technology and innovation, music, cookery, dancing, art, photography, and fashion. To share educational, legal, health, and social material relevant to the teens. To run educational competitions on various categories outline above in order to promote excellence among teenagers. To develop teen talent through mentorship programs to competition winners. To provide valuable information on various teen opportunities in the areas of education, volunteerism, jobs and exchange programs. Activities Teenagers send in poems, fiction and non-fiction stories, teen success news, pictures, and pieces of art for publication on the e-magazine. Contributions on cookery, music, photography, dancing, and textile design is being posted on various social media platforms like Instagram, YouTube and Facebook for viewers to vote. The item that gets the maximum number of likes are being published in the particular fortnight. Winners for each category are shortlisted for the top three competitions that will be run towards the end of the year, where the final winners will be enrolled to a mentorship program. Innovative approaches: Talent identification, development and exposure through social media platforms and mentorship. Availing critical information to the youth through social media (legal, educational, health issues). Giving a voice to teenagers who are usually excluded from the mainstream media due to lack of digital magazines.
Expected impact of your idea on sustainable development
IMPACT ON SUSTAINABLE DEVELOPMENT Targets The project is initially targeted at the Bulawayo Metropolitan Province school going and school leaver teenagers who have various skills that they can use for survival. From these teenagers, the aim is to attach 90 excelling teenagers to mentors and encouraging those who would not have succeeded through to mentorship program by publishing their work for exposure purposes. Measures to evaluate success To measure success, the goal is to reach out to 500 teenagers in the online community by December 2018. The online social media platforms that are being used include Facebook, YouTube and Instagram. Of these 500, at least 100 should be actively involved in the contributing to the digital magazine. The project is partnering with various skills development organisations that include colleges, publishing houses, talent development organisations, universities, art galleries, arts ensembles, training centres and schools of arts.
Plans for implementation and sustainability
The project has kick-started in the first week of June, 2018. The founder is the Editor in Chief and marketing manager for the magazine and is currently outsourcing graphic designing services. Two digital editors are responsible for running the social media pages. These are teen micro bloggers are very active in the digital space. Various other teenagers are actively involved in content solicitation and creation. Teen content is being solicited from the various teenagers while expert contributions is gathered from various service providers that deal with teenage issues that include Career Factory, National Aids Council, Zimbabwe National Family Planning Council, Maita Branding, Dingani Publishers, Childline Zimbabwe, church leaders, and other organisations. The first four publications have been run through the founders own savings. The project is targeting revenue mainly from advertisers (key partnerships are been sought from the business sector that specialise in education material and service provision like uniforms, books, computer supplies, tutorial services etc.) and teenagers who send in material for competitions. Teenagers are paying between a US$1 and US$2 per entry for their content to be published. A market research was carried out on the prospects of the idea and peoples input and expectations. The magazine is now being marketed through the social media and its objectives will be made known to the stakeholders that is the teenagers. From the issues that have been published, the response from teenagers is overwhelming. Initially the e-magazine was distributed through WhatsApp in PDF format. At present, distribution is also being done through the use of images of each pages in order to reach out to teenagers who may not be able to download four megabytes of the PDF document.
I am a 33 year old man, born in Bulawayo, Zimbabwe and did my primary and secondary school studies in the rural areas. I then went back to the city for my Advanced Level studies where I used to sell sweets to my classmates. In 2004 became a member of the Junior Achievement Club (a club that sort to teach learners entrepreneurial and financial skills). I forced my membership into the club against the patron wish of not willing to have me in the club because I was studying humanities and not business related subjects. In 2009-10 I was the de facto editor in chief for a successful weekly church bulletin. In 2013 I launched VitaLog Business Systems with the goal of empowering learners on career choices (I have a strong conviction that, out of ignorance I made serious academic flaws). The project did not go well but has continued to impact learners through team building activities and seminars. Currently the focus of the venture is on edutourism. I am a holder of BA (Economic History) and MA (Development Studies) and am keen on youth empowerment, skills development and girl education. I am a high school teacher involved in the promotion of digital literacy, HIV & Aids, drugs, and child abuse awareness, among other life skills. I am also the patron of the schools Junior Achievement Club. I resuscitated the club in 2016 and in 2017 we managed to be awarded the School Enterprise Challenge Business Idea of the Year by the Teach A Man To Fish Charity organisation in the UK after outcompeting over 5900 schools worldwide. Awards Most Enterprising Student of the Year 2004 (High School) Spirit of Entrepreneurship Award 2004 (Junior Achievement Zimbabwe) Best Business Idea of the Year 2017 (Teach A Man To Fish)