Locus- Placing the talent of the world in the right place!

Published on June 19, 2014 um 13:50

Summary of your idea

Locus is a computer run, three-dimensional simulation, which gives an interactive, realistic perception of particular professions. It will be separated into packages such as Business, Medical, Technical, Scientific, Exploration, etc. Each package will contain corresponding professions, which in turn are organized into levels. As a student progresses through the levels, tasks will become from abstract and stylized to realistic. Along the way, there will be videos and testimonials, describing all of the aspects of the profession, such as workload, lifestyle, profitability, and the types of people they interact with.Upon completing the levels for a given profession, the student will receive a skills assessment, as well as a list of universities which offer related degrees, and a list of the companies where the student might work one day.Locus aims at empowering students to place their talent in the right place. Our impact will extend not only to end-users of the educational simulation, but to parents as well.

Expected impact of your idea on sustainable development

Until now, many surveys have been done and information has been gathered, which shows that the problem exists and there is a need for a simulation like Locus. The model was discussed with Babson students, Harvard students, MIT students and other students from the Boston and San Francisco area. More than 80% of the asked students said that they would use a simulation like that. For the initial release of the simulation, we will develop the Business package, since business careers are currently the most sought after, yet are the ones with the most vague job descriptions. As we expand our network of contacts with businesses and organizations, we will be able to depict even less famous, but equally exciting and important career paths. Locus will also be able to take advantage of emerging technologies. For instance, with Google Glass, our professional partners will be able to create video content for the Locus simulation in a much easier way. Furthermore, virtual reality technology is also developing. This will allow the user to experience the Locus simulation with sight, hearing, movement, and touch. Locus will provide students with the opportunity to explore their interests and ambitions, so they can make a more informed decision about what and where to study. With a better and more practical understanding of a specific career, students will be more eager to move into the future and the possibilities it holds. Ultimately, Locus will help create fulfilled members of society, who are contributing the best things they carry inside, for everyone to enjoy. With the help of Locus, parents will be more confident not only in the academic path their children have chosen, but also in the financial investment they are making in their childrens future.

Plans for implementation and sustainability

There are seven million high school students in their junior and senior years in the United States. Out of them, there are approximately one million students, who take the SAT Subject Tests each year. Those are the students, who are aiming to gain admission towards the most prestigious and expensive universities. Thus, it is these students and their parents, who will benefit the most from Locus, because they will be investing the greatest amount of effort and finance in higher education respectively.It is important to note that while students are the users, parents and schools are the actual customers. Thus we consider it of utmost importance to reach as many of them as possible. There are two main techniques our team is going to use for promotion. First, we will market the Locus simulation by using social media (Facebook, Twitter, Blogger), parent media such as Zynch.com, or related parent websites, and Google AdWords. Second, all of the members of Team Locus will take the role of sales representatives. We will visit schools career centers and student counseling centers, promote through on-campus events, and speak at educational conferences. All of these methods will increase our network base in the educational sphere and help us reach as many customers as possible.Locus will work closely with ReactionGrid to create the Locus simulation. ReactionGrids Chief Learning Officer, John Lester, has formidable experience working on educational uses of Second Life, one of our primary competitors.

Your profile

My name is Temenuzhka Panayotova and I hold a bachelor degree from the American University in Bulgaria in Economics and Business Administration. I am 22 years old, and I will pursue a master degree in Business Analytics in Warwick Business School in England. During summer 2013, I won a scholarship from America for Bulgaria Foundation, which gave me the chance to participate in a Summer Entrepreneurship Program in the US. I attended a three- week study program in Babson College, where I learned much about innovation and entrepreneurial studies. I was in a team with five more students, together with whom, we came up with the idea of Locus. Since then we havent stopped building up on the idea and validating the actual need and problem. I am taking the role of a Market and Financial Analyst. I have been a tutor in Corporate Finance, and I have also had the opportunity to do several internship programs in PriceWaterhouseCoopers, the Bulgarian Ministry of Finance, Musala Soft, Bank of America and others.I am part of the Association of the Bulgarian Leaders and Entrepreneurs and I have been part of numerous other extracurricular organizations and clubs.

Video (optional)

Stage of Idea

start-up stage

Your idea has a positive impact on

education, youth

Locus Logo

The Locus Team in Babson College

Locus Team

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