Published on June 20, 2014 um 17:18
Summary of your idea
Arts never end just as arts. Our Hope Engraver has an aspiration to make calligraphy being utilized for practicing urban redevelopment, promoting reading activity, supporting animal companions, helping protection of the environment, and cultivating children of talent. Calligraphy, which is a visual art for characters of language, has been being used in various fields such as fashion, product design and so on. Especially, the Republic of Korea is in the grip of calligraphy fever. Without distinction of age or sex, numerous people make a hobby of doing calligraphy using Korean letters, called Hangeul. Hangeul calligraphy make us come true expressing infinite feelings just with letters. Thus, that written in Hangeul can be an artwork not just a language. First, we will paint murals as Hangeul calligraphy in shantytown and make possible for urban redevelopment.br /> Second, we will produce bookmarks decorated by Korean calligraphy. On the bookmarks, expressions that encouraging the reading are going to be written. Third, we will do the calligraphy on name tags of pets. They can prevent missing animals and also can raise an attention on companion animals. Fourth, this business can be extended to making an awareness bracelet for the environment. On the bracelet, we will draw Korean letters calligraphy for the protection of the environment by giving short sentences. Fifth, Hope Engraver will hold an exhibition of Hangeul calligraphy. And the profit earned by the activity is going to be donated to charity. Sixth, with all business we mentioned above except for the fifth, holding a calligraphy exhibition, we will support children and teenagers who are interested in and have a talent in art activities but also have poverty-striken family background. By bring up the gifted children, this work will foster the field of art.
Expected impact of your idea on sustainable development
As social backgrounds around the globe has emphasized the importance of social welfare, a myriad of corporations has been trying to carry forward the business of social enterprises. Plus, most of people leading their hectic and competitive social life, calligraphy, which can give a chance to recharge to us, is among the most popular. Thus, we can expect the three advantages that would come from our calligraphy business. First, it will bring benefits to change publics awareness of protecting the environment and reading books. It is totally different from usual bracelet or bookmark because it contains handwritten phrase and therefore, would stands out aesthetically. Then, it will instigate the consumption of the goods and people who get the items will feel the importance of the social issues. Secondly, this business will offer financial help to the neglected class of people and therefore, can get the result of the redistributing the social resources. The city with the wall decorated by calligraphy can be developed as a tourist attraction. Also, we will host the calligraphy exhibition and the profits from the business will be delivered to the poor children for donation. Lastly, our Hope Engraver will help the overcoming unemployment problem in society which can be done by employing calligraphy amateur artists as our workers. At the start of our business, we will get supported fund from various foundations and then, are going to pay wages for them. As hiring the amateur artists, we will encourage them to teach calligraphy to children and also will give the opportunity to hold their own exhibition that had might be difficult because they are not professional in this society.
Plans for implementation and sustainability
The major core activity of our Hope Engraver is painting calligraphy wall. Similar to the graffiti that was developed in Harlem, New York, there are lots of painting walls that can make the environment of the city that was underdeveloped much better in Korea. Especially, the activity that drawing artistic features on walls can draw attention in nowadays. The Hope Engraver is inspired by these projects in Korea, and therefore trying to draw calligraphy on walls in shantytown. The messages of the walls will be various: hopeful phrases or words, or encouraging the social campaign like protection of the environment and so on. At the initial stage of opening the business, we will hire the calligraphy amateur artists and pay them with the support from many foundations. Plus, we are going to open the calligraphy class for public and give a chance to participate themselves on our activities. Our business has a plan to produce various products decorated by calligraphy and sell them. Especially, the products, which can be name tags of pets, and bookmarks, will have the calligraphy that consumers want. Also, we are going to make the awareness bracelets maintaining the protection of environment. The 40% of the profits from these activities will be used to the children or teenagers who love arts but lack of financial resources and the 60% of the profits will be wages for the amateur artists, who works for our business. At the end, we are going to hold a calligraphy exhibition collecting all activities we have done and the pictures that we produced every half year and then, we will contribute the total amount of profits from this exhibition like the proceeding.
A university school student from Republic of Korea, who is 22 years old and interested in doing calligraphy and the field of art. As appreciating various Korean calligraphy, I have fostered the curiosity and the affection into drawing calligraphy in Hangeul. And I have tried to realize the calligraphy business as a social enterprise.
Stage of Idea
Your idea has a positive impact on
environment, education, youth
Calligraphy of "Hope Engraver"
Korean calligraphy of which has the same meaning of a hope engraver in Korean