Angling Sustainability

Published on June 25, 2014 um 17:54

Summary of your idea

The main objective of my idea is entrepreneurial sustainability which comes by the means of harvesting rainwater and employing village ponds for the use of fish farming specially in areas which are land locked and receive irregular rainfall. Fallow and salty lands which are unfit for agriculture and pieces of land which have undulating topography and are at a level lower than the surroundings can be put to this use. An entrepreneurial venture into this area requires very less capital and a rudimentary knowledge base. Freshwater fish has a high demand world over and such a venture holds the potential in foresight of processing it and exporting across borders. This although basic, holds the potential of emancipating the rural poor especially in developing and under developed countries. And as a supplement to ecology it shall provide a healthy ecosystem to numerous niches. To prevent the percolation of water plastic sheets can be used both for the base as well as covering the pond creating green house effect and avoiding evaporation. It seems to be a win win situation, the viability of which I'm researching in the state of Punjab, India which as a research paper has been selected for presentation at the global business sustainability conference 2014 in Michigan, USA to be held from 23rd to 26th September, 2014.

Expected impact of your idea on sustainable development

This shall provide a green economic solution to poverty. Extracting a natural resource by in fact promoting ecology, fallow lands which would otherwise be left to erosion will be employed effectively. It shall provide steady capital and open up a new arena for local players at a global level. Women farmers will mushroom up given the nature of job. And in a short span of time in accordance with the size of venture, when it evens out the investment capital, via means of processing and canning fish, there will be a multifold increase in income from sales. Employing the means of internet, sales can go viral. This in fact would provide an alternative supplement to the protein demand of children in developing nations and meet their nourishment needs for a healthier body and brain functioning, once the implementation expands, thus increasing supplies.

Plans for implementation and sustainability

Acquisition of fallow lands or taking it on rental basis from village unions. Taking India as an example, there are state agricultural universities from where knowledge of fish varieties, their habitat needs, their feed, etcetera can be taken. Organisations like co-operative banks can be reached for formal sources of financing at a reasonable rate of interest. Further a tie up with surrounding markets, with institutions that deal in technological packaging and refrigeration, also for export shall be done. Marketing agencies at a later stage can be employed to create awareness about the organic production of fishes and their health benefits on consumption, thereby creating a high demand atmosphere. Also ornamental and exotic fishes can be bred for sale in cities. It being a social upliftment step, government agencies can be reached for subsidies and other institutional help.

Your profile

Harinder Deep Singh Bains, aged 25, presently a student of Shri Ram College of Commerce , University of Delhi. I have a degree in law and computer science engineering to my account. Social entrepreneurship is my area of interest and it was basically the urge of using my education not just for myself but also for the land of poor I live in. Beyond the smokescreen of development lies an India, with the majority below poverty line and malnourished children. Although saddening, this somewhere instills the motivation in me.

Stage of Idea

planning stage, idea offered for implementation by others

Your idea has a positive impact on

environment, health, food security, poverty reduction, sustainable trade, empowerment of women, youth

Myself at Kanjli wetland in Kapoorthala district of Punjab, India


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