Creating a streetwear label in Kinshasa

Published on July 3, 2014 um 17:56

Summary of your idea

Kinshasa as all cities in emerging societies has a boom of population and they are very young and talented. My idea focus on the fashion sector especially the streeetwear which is one important element in urban culture. As we are reaching the 2015 Millenium Development Goals and called to think on the after 2015 concerning goal One, Three and Seven knowing that youth makes up 60 % of emerging socities, and women are a crucial actors of the development and that sustainable development is the sole heritage we can leave for coming generations we cannot imagine reducing extreme poverty without empowering youth considering what stated above, who are already blessed with great potentialities. The crucial aim of this idea is to give a framework for talented young designers of streetwear to express their creativity in giving a business platform that can enable them to access the market and make reasonable profit. Our observation made us to come in the conclusion that there are many scattered initiatives but not real organized business for streetwear in Kinshasa. The demand is there because of the growing appetite of urban culture stuffs but the offer doesn't always meet the real need of consumers. Although there are many talented designers, we identified some, who do not where and how to sell their products. For this project we circoncized our study in the most populeous district of Kinshasa( East of Kinshasa, Tshangu) where we find very young talented but often very poor and less educated designers. The major objectives of the label will be : introduce in the market a Kinshasa made streetwear ; Professionalization of their work train, enhance and/or reinforce capacities and know-how in order to develop and make this sector more profitable for youth.

Expected impact of your idea on sustainable development

The expected social impacts of this are : creation of direct jobs and sevral indirect jobs related to selling ; promotion of young entrepreneurship stressing women entrepreneurship; promotion of the use of clean energy in that case solar energy

Plans for implementation and sustainability

we will be established as a label (a small business) our finance will come from loan and contributions of the founders and others Designers from different backgrounds

Your profile

I'm a 3O year-old student in Communication who is very concerned to the advancement of youth initiatives. I have worked on many development projects of that kind I mean urban culture promotion in Kinshasa lifestyle.

Stage of Idea

planning stage

Your idea has a positive impact on

sustainable energy, poverty reduction, cultural diversity , empowerment of women, youth

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