Hear the Unheard – harmonizing PASSION for MUSIC with sustainable DEVELOPMENT

Published on July 1, 2014 um 18:22

Summary of your idea

Music unites different people, races, cultures and even ideologies. So it would only make sense if such influential medium was used for a better cause. The idea is that competent bands and singers, who are shadowed by millions of other songs online, pay us to put their songs on our website and mobile app. Each click on their song gives the listener the power to vote for the specific cause the donations must be made for. For those who are passionate about discovering new songs, this would be a perfect place to not only enjoy music but also help out others for no cost at all. (This aspect will be a huge appeal to many people.)

Expected impact of your idea on sustainable development

This concept brings the target audience right down to every possible individual with a passion for music. While the achievements are on a global scale, the actions are little and achievable. What is so great about this project is that because it creates an inflow of donations to charities, the possibilities of support for sustainable development are unlimited. A way to measure success would be to give a numerical record of the donations made in total and per day. To encourage even more support, we could create an account for each listener to keep track of their donation and a transparent process of how the designated charity is using the donation.

Plans for implementation and sustainability

Basically, the expense of uploading their songs onto our app will be decided by the amount of listens they would like to receive. For example, a singer who is eager to publicize his/her song and get more listeners would pay a higher expense, say $200 in return for 10000 listens. When 1000 listens are achieved, the expense can be donated to the voted charity and project. Listeners who want the money to be used for a good cause would click on this song, thus giving the attention it wants in return. This will be a non-profit organization, and 10% of the uploading fee will be used solely to maintain the system and promote the project. A large appeal for this project will be that it creates an online ground for the performers to be heard not only by regular listeners but also possible record companies. However, this can also be done on any other websites. So what differentiates this project from others? creates a positive obligation for listeners to support artists for both their creativity and their social responsibility. The artists gain healthy interest from the public and the project creates a stable foundation for them to start their music career.

Your profile

I am 16 year old, an International Baccalaureate student in my last year. My nationality is South Korean but I have been raised up in New Zealand. I am hoping to major in marketing, and ultimately establish my own social enterprise. This is a project that I've been thinking of for a few months now and I got this idea out of the blue while listening to Lordes Royal!

Stage of Idea

conceptual stage, planning stage

Your idea has a positive impact on

peace-building , environment, education, health, sustainable energy, food security, poverty reduction, elderly, sustainable trade, cultural diversity , empowerment of women, youth

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July 12, 2014 16:53

Bravely go toward! I encourage you.