Published on July 7, 2014 um 17:32

Summary of your idea

TechStyle is a textile enterprise that produces hand made clothes designed by art students and newly graduates in third countries and sells them online. For the production of clothes TechStyle employs women with secondary education, who are unemployed, and have very good skills in textile industry. The design and concept of the clothes is developed by talented young specialists who have creative ideas for models and need to realize them in hands on projects during and after their studies at modelling schools and art academies. TechStyle is an attempt to use today's technological achievements, that is online stores, for the purposes of stimulationg a market environment for local textile production where people with different levels of education will have the chance to cooperate together contributing the craft skills of tailors and the ideas of young specialists into one initiative. On the other hand, TechStyle is a great opportunity to develop a market for local textile production in a country where there is a 1,5 per cent annual rate of emigration, the biggest amount of which include men and women with secondary education. Armenia is a small landlocked developing country with 35 per cent poverty rate and 57 per cent of unemployment rate. Based on that and many other factors, TechStyle tries to support those who are trying hard to improve the quality of life by migrating to other countries.

Expected impact of your idea on sustainable development

Why textile, why women and why young specialists? The tailor's craft is widely popular in Armenia and a wide range of women are skilled in this craft. It is explained partly by the cultural traditions. On the other hand, it is explained by of the social conditions in the Soviet Era where most part of the population had no chance for higher education and they had to learn crafts to earn their living. As a result, today there is a big amount of women who are unemployed because there is no textile industry in the country. For women with secondary education there can hardly be any great perspective in another country. Therefore, TechStyle can be a good start to try and give them a chance to work in their own countries. And modelers with better skills are needed in the country to develop the local economy. The market for clothes in Armenia is very small partly because of the poverty rates and also because of the cheaper products imported from other countries. TechStyle aims to produce good quality products for the middle and upper class, thus trying to stimulate a flow of income and initial circulation in order to further expand the opportunities for the company to later have better equipment and capacities to expand the areas of application and offer a bigger diversity thus creating more places for employment. Another big impact of the project will be the empowerment of young start up specialists with experience and skills by showing their products in the markets and developing them according to the market requirements and developments, cooperating with top specialists in case their products will raise the corresponding interest.

Plans for implementation and sustainability

The initial plan for the project is to start a small atelier with up to 10 designers and 5-7 skilled tailors. The first three to four months will be the planning phase and developing design concepts, marketing and sales planning in line with the logistical tasks including room rental,furnishing, etc and the building of web-site. The next phase will be the implementation of the developed design concepts, that is making the clothes in limited numbers, and the marketing implementation. The sales will commence only after 5 months of intensive preparation. Once the project will have a success, there is an idea to expand the business by renting and recovering one of the deserted textile fabrics in Yerevan. The atelier will be initially founded in the outskirts of the capital where it will be possible to rent cheap room and give the colleagues the chance to work in a nice environment.

Your profile

I have been running an own small atelier together with my friend for over 3 years. It was based in Yerevan and we worked both with individual customers and companies. My profile was managing the business, running administrative errands, doing accounting and reporting for taxes. My friend was the main specialist. She has been working as a private modeler and tailor for 25 years and is well aware of her craft. Because of the very frequent visits by students to support them in their projects we had the idea to create a small company for young designer-modelers, that would also have a social impact, by employing skilled women in Armenia. The social impact will also be a good stimulating factor for promoting our products online.

Stage of Idea

conceptual stage, planning stage

Your idea has a positive impact on

education, poverty reduction, sustainable trade, empowerment of women, youth

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