Published on July 8, 2014 um 06:02

Summary of your idea

Education, employment, health, and affordable housing four cornerstones of the social sector operate in silos. My work has illuminated the need for a more holistic approach to alleviating poverty. Attending college is unlikely for a low-income student if he cannot focus in school because he doesnt have health care. Poor Nepali girls rarely reach secondary school because society does not value education for girls. Low-income communities all over the world face challenges that dont fit into specific boxes. They are complex and interconnected, and need solutions that reflect this. Goodlist enables mission-driven organizations from different sectors and industries to collaborate towards a common goal. On, organizations all over the world can access the resources they need to sustain and grow. The site is divided into three categories: jobs and services, information sharing, and a virtual collaborative workspace. Jobs and Services enables non-profits to post paid and unpaid job opportunities. Individuals seeking volunteer opportunities can post related skills and qualifications. A computer algorithm codes these posts and alerts users when there is a potential match. Information Sharing includes publications, webinars, and other online resources to help social sector practitioners learn specific skills as well as develop content expertise. All information is free of charge, and an incentive program encourages users to utilize the resources. The Collaborative Workspace is a forum through which organizations can connect with one another to initiate and develop collaborative partnerships. When organizations come together through this medium, they are eligible for discounts on resources from Goodlists partner organizations. The site operates like Facebook + Craigslist: users log in to the site and create a personal online profile, after which they are able to browse other users as well as search for the services, products, or information they need. Both individuals and organizations can set up profiles.

Expected impact of your idea on sustainable development

Targets: Goodlist will aim to host 1,000 job listings and 1,000 unique publications in the first year following its launch. Additionally, it will aim to hit 1,000 active users in the first year. Goodlist will also enable at least 50 organizational users to enlist 50 individual users in a volunteer opportunity, and 10 organizations to enter into longer-term, meaningful collaborative partnerships. Indicators of Success: Goodlist will use a variety of indicators to measure success, and will capture its impact through a combination of quantitative and qualitative methods. Tier 1 will evaluate if the targets listed above are met. Additional indicators will include how often users log in to the site and average time spent on the site. Tier 2 will evaluate the increase in capacity Goodlist provides mission-driven organizations. Organizations will fill out short quarterly reports that inform how services gained from the siteeither volunteers/employees, information, or collaborative partnershipshave impacted the organizations ability to: a) Raise money b) Operate more efficiently c) Provide increased services or products d) Deepen the services already provided Goodlist will create an online community where mission-driven organizations can go to get access to services they need. This eliminates the middleman and provides social sector leaders with relevant, high quality information and services that help them guide their organizations toward success. Additionally, Goodlist serves as a centralizing force in the immensely decentralized social sector landscape, which enables organizations to create mutually beneficial partnerships, share knowledge, and collaborate toward common goals.

Plans for implementation and sustainability

Goodlist will launch in New York City. To start, it will target individuals and organizations with a mission to empower women. This narrow lens will enable Goodlist to tailor its services to a specific issue area, and rapidly iterate based on user feedback. After the first year, the service will expand to other issue areas such as education, healthcare, and homelessness, as well as cities around the globe. Phase 1: $10,000 from individual contributors will finance the purchase of a domain name as well as employment of a web developer to create the website. Interface usability will be tested on a select group of individuals and organizations. Phase 2: Once the site is ready, college student interns will be hired to source high-quality content for each of the three site categoriesjob opportunities/services offered, information, and forum participants. Interns will also source and develop partnerships with recourses like Kickstarter, JSTOR, Catchafire, Salesforce, GoFundMe, IndieGoGo, Craigslist, Kimetrica, DropBox, and others. Goodlist will use these resources to help catalyze collaboration between users. Phase 3: A select group of organizations will be selected to participate in the pilot phase. They will create a profile and interact with the site and its resources for a specific period of time, while providing comprehensive feedback to inform how the site can be improved. Phase 4: The site will officially launch. It will be marketed through a social media campaign, targeted outreach through non-profit events, and social sector information distribution channels (such as email lists and linkedin groups). As traffic increases, Goodlist will finance ongoing operations through small fees for posting job opportunities, a premium membership option, grant funding, and contributions from individuals. Eventually, Goodlist will develop a Collaboration Fund, to which organizations can apply for funding to support the creation of collaborative projects and systems.

Your profile

Aria Florant is a 26-year-old MBA student at The Wharton School at the University of Pennsylvania, where she is a Randall and Catherine Weisenburger Fellowship Recipient. Previously, she traveled throughout Southeast Asia conducting research on the operational needs and challenges that grassroots womens organizations are currently facing. She interviewed over 25 entrepreneurs and practitioners and founded a blog called Women Empowered International, which highlights the work of grassroots womens organizations worldwide. Prior to her research pursuits, Aria worked as a Program Fellow for Vittana, where she developed education loan products targeting low-income students in Nepal. Aria also worked as the Director of Youth and Community Development at the Mural Music & Arts Project (MMAP) in the San Francisco Bay Area, where she launched a wrap-around leadership development program for low-income high school students, as well as consulted for the San Mateo County Private Defender Program, where she helped incarcerated youth stay on track to graduate from college. Aria has also worked for Foundation for a College Education and the Boys and Girls Clubs of the Peninsula, two non-profits focused on youth development and located in East Palo Alto, California. Native to Colorado but with roots in California, Arias passion for youth and women's empowerment, community development, and meaningful living guides her path in life. She holds a deep belief in the value of all people, the power of collaboration, and the importance of each and every persons ability to feel free. Aria graduated from Stanford University with a major in Comparative Studies in Race and Ethnicity and minor in Psychology. Aria was awarded the Stanford University Class of 2010 Award of Excellence as well as the Comparative Studies in Race and Ethnicity Award for Community Outreach and Engagement for her contributions to the Stanford community.

Stage of Idea

conceptual stage

Your idea has a positive impact on

education, health, poverty reduction, empowerment of women, youth


Sabita Maharjan, Kirtipur Knitting. Kirtipur, Nepal. November, 2013.

Women Empowered International Website Screen Shot.

Post a comment


August 3, 2014 01:00

Hi Aria,

I would be interested in supporting your project by investing in technology creation that you need to create a market place.

Interestingly, both of us have our roots at Stanford.

Our fund invests in projects that promote skill development and employment opportunities. Please do get in touch with us.

Saleem Qureshi
CEO | Assessment Fund
[email protected]