Repackaging An Household Drink In Nigeria (Zobo Drink)

Published on March 11, 2014 um 16:07

Summary of your idea

Let's not forget many of our love ones we have lost due to High blood pressure,high cholesterol level because of there addiction to lager beer,some times when you ask them why can't they stop it,they tell you is natural.But Zobo drink can satisfy this natural taste but in the process reduce high blood pressure and cholesterol(Durham et al,2011) level,it is also free of caffeine which removes the addiction. this is a drink that already has a market and marketable,but the growth is being retarded because the processing in Nigeria is Unhygienic and it is not bottled in a can properly.which should not also forget in a hurry the job and food insecurity that as bedeviled our country Nigeria which is now a major threat.This business idea would not only produce safe and healthy drink,It would also reduce disease risks and a means to empower the youth and women.

Expected impact of your idea on sustainable development

Close to 57 million Nigerians has high blood pressure(http://theguardianmobile.com/readNewsItem1.php?nid=12327) which gives an idea of the targeted people. The level of Sugar for this medicinal drink can be controlled using natural sugar cane making it accessible to diabetic patient. These would also create a source of opportunity for those farmers involve in these hibiscus plant and sugar cane when this drink is being produced in large quantity and canned This is drink that is very easy to produce,because of the availability of the product that is used and can be gotten at low cost because the plant is almost at every household in Nigeria.

Plans for implementation and sustainability

What we intend to do is create a network among those women that produce zobo drink locally,which would be the company.That would help us get professionals who know how to make the drinks and into they transfer there customers base to the company. The company would provide an hygienic environment where it would be produce and bottled,which would make the product presentable Source of finance 1.Investors 2.Intend to apply for a federal government program YOUWIN 3.Loans Collaborators include family,friends,traders in the business

Your profile

I'm 22 years old,currently studying Mechanical Engineering at the University Of Benin. Currently running an online program on coursera.org which is based on opportunity analysis canvas,which as really taught me some basic principle on entrepreneurship and it encompasses thinking entrepreneur-ally,seeing entrepreneur-ally,acting entrepreneur-ally.

Stage of Idea

conceptual stage, planning stage

Your idea has a positive impact on

health, food security, sustainable trade, empowerment of women, youth

Post a comment

Comments

July 6, 2014 09:59
March 17, 2014 22:51

This is Innovative, thumbs up. I remember I bought a zobo drink a week ago normally it is packaged in same can of coke, fanta and co but used ones, only washed but not sterilized by these local makers usually women. It would be a great boost to marketers if the required technology is employed. Great thinking bro.

March 17, 2014 06:37

Wow we are proud to have young scholars like you thinking in this direction. with Scholars like i believe Nigeria will be great

March 16, 2014 20:34

This is a thoughtful innovation. As a microbiologist, there are even health implication involved in the packaging of this product by this local women. They pick cans from refuse site to package this drink without sterilizing them. I am proud of this idea