Save Her Extensively (SHE)
Published on April 8, 2014 um 12:39
Summary of your idea
My business idea is about manufacturing and selling eco-friendly banana-leaf sanitary pads to women in Rwanda. My point of concentration is young girls in Rwanda that experience a problem of limited financial resources to buy sanitary pads which often affects their academic excellence. About 18% of girls in Rwanda miss, on average, 35 days of school every year (and up to 50 days of school or work each year) due to their periods and ineffective pads and the embarrassment and ridicule that ensues (Jenara Nerenberg, 2010). I wish to develop a home social based enterprise that builds confidence, education, and income--and even creates jobs for women in the cheap pad-making businesses. Most of my employees will be women and preferably mothers of those girls, though they will be using these pads too. Menstruation is one of those things that actually affect women and girls but often overlooked. In some rural schools here in Rwanda, girls are buried by fellow boys classmates because blood appears on their desks or clothes because they do not have money to buy expensive pads. This will be a socially real world based solution. This company would not only save lives of the poor people but also create jobs, increase academic excellence of girls in Rwanda, and reduce the balance payment problem due to reduced imports of sanitary pads.
Expected impact of your idea on sustainable development
SHE is targeting girls at an age structure of 0-14 years: 42.3% of the total population (female 2,521,530), and 15-24 years: 19.1% of the total population (female 1,145,500). Of course not all these people are very poor and from rural areas. Over 80% of Rwandans live in rural areas of the country. Rwanda is over 12 millions of people of which my target market captures over 30%. The number increases everyday due to a higher birthrate (35.49 births/1,000 population). The government spends over 10% of GDP in Healthy sector which is huge. My business will help reducing this expenditure by producing a home based health solution hence reducing sanitary imports and medications for diseases brought about by poor sanitary facilities to the rural Rwandans. The government of Rwanda highly encourages education especially for girls evidenced by world rankings making Rwanda the first country with a large percentage of females in the parliament (64%) and a large portion of them in the army and police. However, the country is still in the struggle with health survival of these females. My business brings a home based solution to problems of health, jobs, and education for female Rwandans. Research shows that Rwandans with unimproved Sanitation facility are: urban: 48% of population rural; 44% of population total; 45% of population. This is alarming and this is where I want pick up and save my motherland. The percapita income of Rwandans is about $1,222. However, for rural based Rwandans the income is much lower than this amount. Therefore the family holders (mostly widowers due to 1994 genocide against the Tutsi) can rarely afford buying expensive sanitary pads for their young girl dependants. SHE will evaluate itself for success when the girl-school-dropout due to lack of sanitary pads reduces to zero.
Plans for implementation and sustainability
SHE is introducing a locally-produced model that helps women not only earn an income from sales, but helps prevent women from losing productivity resulting from absence from school and work. The business will earn from sales of sanitary pads to the market. The business expects to sell its sanitary pads to neighboring countries like Burundi and DR Congo which experience the same problem. Sales will include individual sales and wholesalers, schools, and other agencies. Due to high costs and embarrassment from lack of pads, women and young girls often miss up to 50 days of school and work per year. This is quite big! With SHE, this will be longer existent in Rwanda. About 80% of young girls between the ages of 14 to 25 years will be directly and indirectly socially benefiting from my business. The business requires about RWF 10,000 to start up. I expect to use part of money to start this business from my own sources of about 20%. I expect to get the rest of the funding from Business Development Fund (BDF); a business funding organization setup by the government to finance startups. I have reasons that BDF will finance this project due to its social impact of improving the women productivity by providing them with eco-friendly banana-leaf sanitary pads which are also cheap. SHE should be fully operational by January 2015.
I believe that I can take SHE to the next step because of my background. I have initiated an entrepreneurship group of 8 students at the University who contributed some money and now we have a small business (photocopier) worth RWF 1,000,00. I am self-motivated, determined and ambitious. I have won several competitions which include the following but not limited to: In 2014 Overall winner of CMA University Challenge (Essay category), 2014 Winner of Tigo Opera Mini competition, 2014 Finalist of Youth Connekt Mobile App Challenge, 2013 Winner of MTN New world competition, 2013 Participated in the Goi & UNESCO International Essay Contest, 2011-2013 Student of the year- University of Rwanda- College of Business and Economics (UR-CBE), 2012 Winner of African innovation prize phase1, and 2012 Winner of Indiafrica business plan competition (top 25 African winners). On top of that, I have held several responsibilities like 2012-To date President of Upcoming Professional Accountants Association (UPAA)/University of Rwanda- College of business and Economics, 2012-2013 President of Rwandan Anglican Students Association (RASA), 2012 Certificate from Enterprise Rwanda Training, 2012 Ambassador of Student competition.com in Rwanda, 2012 Ambassador of the month at Student competition.com for November, 2012. I have leadership skills and I can manage workers. I have an accounting orientation which will help me manage the business well especially in areas of financial management.
Stage of Idea
Your idea has a positive impact on
education, health, poverty reduction, empowerment of women, youth