BEYOND COLOMBIA: boosting the power of our historical heritage!
Published on May 31, 2014 um 12:10
Summary of your idea
We are willing to go beyond preconceptions, beyond the traditional tourism and beyond the thousands of smiles that tourists are going to find, we are going BEYOND COLOMBIA! Bogotá, as the capital of Colombia and one of the promising emerging cities in the continent, has experienced an increasing flow of international travelers, but La Candelaria, the main historical neighborhood visited by them, is not developing as it is expected. So how can we make a positive impact for the local community? BEYOND COLOMBIA wants to build a new experience into the tourism system in Bogotá that assesses our citys main historical heritage. Travelers usually dont dare to explore the culture or support local community. We aim to change and boost the local tourism with a high social impact through our added value which is the real contact with the local community, bringing closer different cultures at the same place. We believe we can also make an indirect impact for the benefit of our city showing the real and positive face of Bogotá defeating what international media have created over the time about Colombia. To achieve this idea we will encourage the local economy through free-guided tours which will include stops in interesting and typical places (and stores), owned by locals allied to the Candelaria Economy Network, supporting directly local families and the community by stimulating job creation. By doing a walking tour that has never been seen or done in Bogota before, we will make a new way to introduce our historical heritage. We differentiate thanks to this unique encounter between locals and foreigners creating a win-win situation which will inspire and motivate them when sharing their passions, perspectives of life and experiencing why we are one of the happiest countries in the world.
Expected impact of your idea on sustainable development
BEYOND COLOMBIA wants to give to the international traveler a wide range of interesting, enjoyable and high quality tours at the same time by supporting local communities in their developing and learning environment by job creation. We will accomplish this goal by having a higher flow of clients on our daily walking tours. This is measurable by the increasing amount of clients taking these tours. We want to improve as a group and as people so the quality of information and experiences we are delivering are an important key factor for us. The more these are rewarded, the better we are satisfying our target. We want to be positioned in the local market, so having excellent reviews on social media such as Tripadvisor will be determinant to improve continuously. Also, our allied shopkeepers will be impacted as their revenues increase and this creates job opportunities by stimulating those ones who want to be part of our network. Finally, in aiming to make this idea scalable we want to work with other communities in Bogotá and Colombia, this can be measured with the number of new added cities into our operations.
Plans for implementation and sustainability
To make BEYOND COLOMBIA sustainable through time we established the crucial main actors into our project: the international travelers, the local community and the Candelarias Economy Network. In our value chain we have different allies known as the Source of tourists such as Hotels, Hostels, Universities (exchange students) and NGOs with international volunteers. We have different communication channels to approach to customers such as flyers, web page, social media and word of mouth. To hold up economically the first two channels we have planned three financial sources: Walking Tours, Private Tours and Advertising Ads. The first one is based on tips, the higher the quality of our tours is, the better rewarded they will be, therefore we are committed to give our best. The second one is a mixed portfolio of paid tours that accomplishes our main objective by offering new experiences in Bogotá and its surroundings. The third one is focused to companies interested to have a wider scope in personalized advertising campaigns, products or business, for tourists, integrated all in our flyers or web page. Finally, we have an in-kind support with our main collaborators: the Local Mayoralty with its Candelaria Economy Network and universities who will distribute and promote our initiative around different tourist information points and with exchange students. This will be a continuously improving cycle in all three dimensions always going beyond our capabilities, beyond expectations, beyond new horizons.
BEYOND COLOMBIA is composed by four members, three International Business Managers and one Lawyer. We are willing to change and impact positively our city and the people we work with. I, Ricardo Suárez Daza, live in Bogotá and I am 23 years old. Throughout my career, I have worked in social projects in Poland, Portugal and Colombia. This made me the change I wanted to be and want to see in this world. It gave me different skills to inspire and motivate people to be better, to overcome difficulties being positive and optimistic. It showed me how little things can impact someones life and I bet BEYOND COLOMBIA can do it also. I am surrounded with great people, an amazing working team with a true spirit who believe in change. What encourages BEYOND COLOMBIA to carry out this project? We are motivated to see a positive change in our city, in our people, in ourselves, to give the best of us and give a remarkable experience to travelers. We love to share, we love to laugh, we love what we do, we love our city and we want foreigners to fall in love with it too. Our success is characterized by our disposal, our commitment and our passion to start this idea. We want to be recognized as a group that impacts communities, offers an incredible experience and shares the amazing city we have. Lets go beyond imagination, lets go BEYOND COLOMBIA!
Stage of Idea
Your idea has a positive impact on
peace-building , sustainable trade, cultural diversity , other: empowerment of communities