Published on June 12, 2014 um 15:52

Summary of your idea

In Bolivia and Latinamerica, most existing businesses belong to the micro and small entrepreneurs, mostly artisans; therefore their role in the national economy is very important, because they generate the most jobs. However it is known that these businesses are those that generate lower profits and therefore have a high risk of mortality. This scenario is a result of the high degree of intermediation and little or limited bargaining power. aims to reduce the degree of intermediation between the producer (micro or small) and their clients; while increasing the bargaining power of the same, through the use of IT tools (ICT. is a virtual platform that will allow to the micro and small entrepreneurs to arrive to the customer in a more direct, quick and flexible way; and simultaneously will allow the customer to transmit their needs, desires or requirements quicklier; in other words the customer would have the possibility to get in contact with his provider to ask for exclusive products. Furthermore it will promote the practice of a more just and inclusive trade (fair trade), in order to allow the producer to increase its profits. will create export opportunities and strategic alliances; and would advance the search for potential customers, as well as the positioning of the brand in unique market segments.In addition it will sell only products that promote sustainability.

Expected impact of your idea on sustainable development

The direct beneficiaries will be small entrepreuners of products made from natural fibers (alpaca, llama, vicuna), products made from recycled material, and other products with a high added value and environmentaly friendly. Indirect beneficiaries will be clients who will receive a product according to their requirements, needs and desires; and the environment at the lower level of contamination.

Plans for implementation and sustainability will generate benefits by selling the products of small entrepreneurs. Basically small entrepreneurs should firm a contract with in order to offer their products or services. To firm the contract MercadoInclusivo.como will define some criteria such as "the enviromentaly friendly aspect". Once the contract if firmed, will agree a price for each product, this price will depend on the price of the entrepreneur and the principles of fair trade. It is very important to stand out that small entrepreneur will not pay anything to use the store. In order to transform this idea into a real thing, a friend and me have 500 dollars to begin. We pretend use this money to buy the domain, make visits to the future benefiaries and design the store. To mantain the store and convert this store in somthing sustainable in long term, we will financing help from NGO's or people who believe in this business and want to invest. Furthermore we are saving all we can to have a more important amount of money.

Your profile

Pamela Quintanilla, 25 years old, bolivian, Industrial Engineer and Industrikauffrau,3 years of work experience in several areas such Bank and Finance, Textil Industry, Productive Complexes; speaks four languages: spanish, english, german and french.

Stage of Idea

planning stage

Your idea has a positive impact on

environment, poverty reduction, sustainable trade

Post a comment


August 3, 2014 21:44

great idea, but just don't slam down, keep moving forward

August 3, 2014 17:16

good idea

August 2, 2014 02:39

Your idea is a very realistic and great one, good luck.....

August 1, 2014 05:13

Very nice idea pamela. But just a few considerations. How educated are these SME's? How willing are they to embrace technology? What is the average age of the owners of this SME's? These are also important questions you must ask. I have been thinking of implementing something similar in my native Nigeria, my case study is But the major issue is that, most traders and artisans are not literate or IT oriented, so getting them on the platform would take tons of promotion and extra hands.

July 30, 2014 16:07

Keep it up Pamela and vote for mine is TECHNOPRENUERSHIP ENTERPRISES (Pty) LTD

July 30, 2014 08:08

I just read your plan, I hope that you will reach your goal!!!

July 29, 2014 18:59

Very good Idea.

July 29, 2014 09:24

awesome, i think it willhave a great impact. good work

July 28, 2014 19:55

Very nice idea

July 27, 2014 23:28

Thank you very much to all of you, your support are motivating us more, than we ever imagined :)

July 27, 2014 22:30

Very good idea Pamela! good luck:))

July 27, 2014 22:06

Brilliant idea Pamella, this could have a great impact on how micro and macro SMEs do business. Good work

July 27, 2014 14:40


July 27, 2014 12:50

Nice concept keep it up

July 27, 2014 10:40

I'm impressed...u really have d small scale enterpreneurs @ heart. Keep it up.success!

July 27, 2014 10:33

I'm impressed...u really have d small scale enterpreneurs @ heart. Keep it up.success!

July 27, 2014 10:05

It is a nice idea,i like the one who asked how you going to generate income to sustain the business.i think you will charge a price on every item bought from your site by a customer.

July 27, 2014 08:43

Nice idea but how are u going to generate income to sustain the business

July 24, 2014 05:23

Very good Idea ! I'm impressed ! keep it up

July 21, 2014 13:52

wow.. a good thought to preserve the micro industries.
keep it up you got my vote

July 18, 2014 09:44

Good idea, keep up

July 18, 2014 02:59

Sandeep and Charles thanks a lot :)

July 18, 2014 02:58

Andreas, I will follow all your recommendation, thank you very much, you just bring me more ideas :)

July 18, 2014 02:36

Its a great idea. Wish you all the best from india.

July 17, 2014 19:50

Nice idea

July 17, 2014 11:30

Thanks a lot for the idea.
Check conventional web-sites that already exist, how they work.
Like and others.

You must establish a mobile interface also!?

Maybe you can introduce somthing like your own currency like bitcoin, or ripple...

July 17, 2014 03:02

Thank you very much Stanlye and Isa :)

July 16, 2014 19:30

Nice idea and concept.Keep it up

July 11, 2014 20:19

.Just voted, please log in to facebook and search ''lilly casting agency'' you will find the link it is posted on the page. all the best and good luck. love

July 11, 2014 20:19

.Just voted, please log in to facebook and search ''lilly casting agency'' you will find the link it is posted on the page. all the best and good luck. love

July 11, 2014 02:51

Sure Randal.

July 9, 2014 14:41

good one pam. look at mine as well we can trade ideas.

July 7, 2014 17:02


July 4, 2014 11:09

Good idea. keep it up.

July 4, 2014 03:49

Thank you very much Joyce :)

July 2, 2014 08:52

U have a wonderful idea keep it up. Wishing u sucess

July 1, 2014 05:16

Thanks a lot for your comments :)

July 1, 2014 03:15


June 30, 2014 19:52


June 28, 2014 22:56

Thats good

June 28, 2014 18:17

Nice idea!

June 17, 2014 06:29

wow!!!!! am impressed like really