MercadoInclusivo.com

In Bolivia and Latinamerica, most existing businesses belong to the micro and small entrepreneurs, mostly artisans; therefore their role in the national economy is very important, because they generate the most jobs. However it is known that these businesses are those that generate lower profits and therefore have a high risk of mortality. This scenario is a result of the high degree of intermediation and little or limited bargaining power. MercadoInclusivo.com aims to reduce the degree of intermediation between the producer (micro or small) and their clients; while increasing the bargaining power of the same, through the use of IT tools (ICT. MercadoInclusivo.com is a virtual platform that will allow to the micro and small entrepreneurs to arrive to the customer in a more direct, quick and flexible way; and simultaneously will allow the customer to transmit their needs, desires or requirements quicklier; in other words the customer would have the possibility to get in contact with his provider to ask for exclusive products. Furthermore it will promote the practice of a more just and inclusive trade (fair trade), in order to allow the producer to increase its profits. MercadoInclusivo.com will create export opportunities and strategic alliances; and would advance the search for potential customers, as well as the positioning of the brand in unique market segments.In addition it will sell only products that promote sustainability.

The direct beneficiaries will be small entrepreuners of products made from natural fibers (alpaca, llama, vicuna), products made from recycled material, and other products with a high added value and environmentaly friendly. Indirect beneficiaries will be clients who will receive a product according to their requirements, needs and desires; and the environment at the lower level of contamination.

MercadoInclusivo.com will generate benefits by selling the products of small entrepreneurs. Basically small entrepreneurs should firm a contract with MercadoInclusivo.com in order to offer their products or services. To firm the contract MercadoInclusivo.como will define some criteria such as "the enviromentaly friendly aspect". Once the contract if firmed, MercadoInclusivo.com will agree a price for each product, this price will depend on the price of the entrepreneur and the principles of fair trade. It is very important to stand out that small entrepreneur will not pay anything to use the store. In order to transform this idea into a real thing, a friend and me have 500 dollars to begin. We pretend use this money to buy the domain, make visits to the future benefiaries and design the store. To mantain the store and convert this store in somthing sustainable in long term, we will financing help from NGO's or people who believe in this business and want to invest. Furthermore we are saving all we can to have a more important amount of money.

Pamela Quintanilla, 25 years old, bolivian, Industrial Engineer and Industrikauffrau,3 years of work experience in several areas such Bank and Finance, Textil Industry, Productive Complexes; speaks four languages: spanish, english, german and french.

planning stage

environment, poverty reduction, sustainable trade