Best Projects 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs. If you want to know the 10 finalists in this category click HERE
Explain your project in details:
Under Patradya, we manufacture edible utensils, which have been created as a substitute to carcinogenic disposable plastic utensils, harmful for all life on earth, and simultaneously uplift a community of Afghan refugee women based in Delhi. Alarmingly, over 40 billion plastic utensils are produced each year, only to end up in landfills and oceans.The hundreds of years that plastic takes to decompose, further aggravates the toxic impact it has on the environment, spiking the urgency to find its substitute and combat the problem. The idea of Patradya was conceptualised in May 2016. This was followed by a rigorous routine of research on various aspects which included the recipe, durability, shelf life and authenticity of bowls. A detailed cost analysis, market survey, competitor analysis and the need assessment of the community were the subsequent steps in the same direction. The USP of our utensils is its bio-edible nature. They come in customizable sizes and flavours, and merge into the dish they hold to create a unique culinary experience for our customers. In case the customer chooses to discard the utensils, our bowls are completely biodegradable and will break down into the soil within two weeks. The bowls are made out of multi-grain flour (rice flour, flour, and butter) and contain enriched carbohydrates and energy, thus providing maximum nutrition. We utilise both, the online and offline channels in a quest to create awareness and market out product. Online channels comprise official website and social media handles. Offline channels include various cafes, restaurants and stalls. We also run a School Outreach Program where we target various schools to organise seminars and workshops to raise awareness about our product among students and teachers. We similarly strive to obtain orders at events organised by several organisations to diversify and enrich their menus.
Impact of your enterprise on sustainable development
Since the beginning of 2017, 4805 bowls have been sold, and wages of Rs. 1,11,350 have been provided to the ladies during this period. The environmental impact created through Project Patradya has also been kept in mind when evaluating the project. Each bowl that we produce weighs around 4 grams. 7500 bowls have been produced to the present day, which has led to prevention of 30 kilograms of plastic consumption. Water footprint and carbon footprint techniques have been used by us to measure the environmental impact. 1 kilogram of plastic requires 200 litres of water and emits 3.5 kilograms of carbon dioxide. So, by producing 250 bowls we save 200 litres of water and prevent 3.5 kilograms of carbon dioxide emissions. This implies the total water we have managed to save is (7500/250)*200=6000 litres and the total carbon dioxide emissions we have been able to prevent is (7500/250)*3.5= 105 kilograms. Efforts have been made to expand our initiative across India by expanding our marketing reach to other cities outside the National Capital Region. To bring about a behavioral change at the grassroots level about the need of the product, we organize awareness campaigns in schools. By virtue of our School Outreach Program, we familiarize the students with the viable alternative present in the market for plastic and also sensitize them about the ongoing refugee crisis. After surviving the horrors and ravages of war, losing everything, the ladies have found hope with Patradya which not only provides them a source of income, but also assistance regarding issues their legal documentation. Attempts have also been made to help in sustenance of the families of the 3 beneficiaries by helping members of the families secure jobs to help them earn additional income and battle socio-economic exclusion.
Sustainability and future plans
Offering: Multifaceted bio-edible nutritious bowls, available in a variety of sizes and flavors, that you can relish along with your food instead of hazardous plastic utensils. Monetisation: The major sources of revenue include sales through our stalls and direct customer orders. Explicit Cost includes the Wages paid to the community, cost incurred while purchasing raw materials and costs of production, packaging, and delivery. Cost is charged on Revenue. Wages are paid according to the production and surplus is used for marketing and scaling. CSR Grants and retained profit are the major sources of our capital investments. Sales Performance Model: We use both online and offline marketing channels in our quest to create awareness and market our product. Online channels include our website and social networking platforms. Growth: We've witnessed a sustainable growth; our revenue has tripled in the last 13 months. We plan to diversify to other utensils from bowls to spoons and glasses, thus creating a complete set of edible utensils and end the monopoly of disposable plastic utensils. We anticipate increased annual income of each lady by 25% (rose by 17.6% in 17-18). We estimate an increase in sales of bowls by 20% (11% rise in 17-18). With greater bowls sold, we project total cumulative water saved to be 6270 litres and 109.7 kilograms of carbon dioxide emissions by 2019. Sustainability: We are engaged in continuous research on innovation and product improvement. For Business sustainability we give utmost importance to customer feedback so that we can diversify our product in terms of flavor or size as per the customer that will help in scaling our product. Environmental sustainability is being incorporated by adopting a greener production and packaging process. With greater sales and economies of scale our profit margins would increase and exponentially increase the impact generated.
Your profile as an entrepreneur
Enactus is an international organisation that promotes the value of social entrepreneurship in line with the 17 UN Sustainable Development Goals. Enactus Kirori Mal, a chapter of Enactus based in Kirori Mal College, consists of a team of 35 members lead by 8 Core-Team members. The heads occupy the positions of President, Vice President, 3 Project Heads, Finance Head, Marketing Head, and Technical-Research Head. These members are students of Kirori Mal College, University of Delhi belonging to different academic disciplines; falling in the age group of 17-20. The team works to run sustainable community development projects which put peoples own skills at the centre of improving their livelihoods. This way, the team transforms both the lives of the people served, and in turn, the lives of the students as they develop into value-driven confident leaders. The projects are intended to bring about a change in the livelihoods of the target communities by acting upon the opportunities available. A few notable achievements under our initiative are- 1. Finished 2nd in the Enactus National Rookie League 2016- India. 2. Selected among the top 10 teams in the world, having competed against 108 projects from 36 countries at the Enactus Water Races 2017 hosted in London. 3. Reached the final round and received an Honorable Mention in the Design and Engineering Track of the 2017 Marine Plastics Innovation Challenge conducted by the UN Environment and Think Beyond Plastic Innovation Accelerator, having competed against teams from 50 countries. 4. Won the prestigious KPMG Ethics Grant, the Mahindra Grant and the Blue Dart Grant. 5. Covered by various prominent newspapers such as Reuters, Hindustan Times, The Hindu, NDTV India etc, and in the process generated over 3 million impressions. 6. Won competitions such as the IIT Kanpur B-Plan competition, the Enactus Mahindra Rise Competition etc.