Best Projects 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs. If you want to know the 10 finalists in this category click HERE
Explain your project in details:
Every year around the world 7 million people die because of poor air quality. Often people do not perceive the problem as a threat and even if they do they think that someone else should act to solve the problem. We want to shift the focus in people’s mind and let them realise that they can do something real to effectively reduce air pollution, reduce related diseases and improve their quality of life. We do think we have the solution to help governmental authorities drive a cultural change and start a fight against air pollution with a power never seen before. iBreathe is designed to individually educate the user to a new Eco-Sustainable lifestyle. It is composed by a physical device, that collects and displays real-time values of air quality in the very local area where the users live; and by an artificial intelligence algorithm based on neural networks, that elaborates collected data and individual profiles information for each user, to generate the best tailor-made eco-friendly behaviours suggestions that everyone can easily apply in his/her own daily life. iBreathe drives a behavioural change that inspires the citizens to have an healthier routine. Monitoring data and displaying them to the user is not anything special, but in our vision analysing and elaborating these data with the purpose of creating mathematical models to suggest daily hints to the citizens is a game changer in the hard path to fight pollution. iBreathe has been created to drive a behavioural change among the citizens through the steps of Awareness, Responsibility and Commitment. The continuous feedback helps the perception of the authenticity of the issue; the hints show how simple it is to assume eco-friendly behaviours and in the long run users will change their daily routine.
Impact of your enterprise on sustainable development
Our company’s work is aimed to: Improve the Quality of Life of our users, Reduce the Environmental Impact of Human Activities and Communicate the Vision of a world where the Common Benefit is represented by Sustainable Development. The iBreathe project is designed to involve the citizens in the development of eco-friendly behaviours through three simple steps: Awareness, Responsibility and Commitment. The continuous feedback iBreathe provides helps the perception of the authenticity of the issue; we help the user understand that the community impact on the environment is made up of many single individuals and we show how simple it is to assume eco-friendly behaviours; day by day the users will be more and more engaged thanks to the useful tips and friendly user interface of the device and its app. In the long run our users will introduce the iBreathe hints - favouring good practices - in their daily routine. We managed to achieve the goal to combine an artificial neural network software model with the sociological behavioural theories suggested by Fogg in his Behaviour Model. The iBreathe system provides a two-way feedback tool that allows the software to understand when a user is following the hints. In this way we can easily evaluate and measure the active response of the users and match this data with the air pollution trend data and evaluate the impact of the sustainable actions on air quality.
Sustainability and future plans
We have been part of the ElevatorUK Aberdeen since May. Here young entrepreneur are followed in developing their business ideas and receive support by Business Gateway. We are part of the SIE (Scottish Institute of Enterprise) through which we have been able to expand our network and find new members of the team. In October 2018 we will participate in the University Startup World Cup Competition in Copenaghen looking for fundings and investors. We provide the City Councils with a software that allows them to accurately monitor air pollution in multiple areas of the city while comparing those values to the behavioural activity of the citizens. We provide maintenance to the system and physical devices on an annual fee. Our Business Plan consists in three part: a Pilot Project, an Implementation Plan and an Expansion Plan. We have spoken with Glasgow City Council to run a Pilot Project of the iBreathe technology in October 2018 with 20 air monitoring units. (Now waiting for official permission) We will use this opportunity to spot problems, correct and improve the software and the communication machine-user and prepare the product for the market. In January 2019 we will share the results of our research with at least 2 other City Councils before building an Implementation Plan specific for those cities. With our Expansion Plan we want to expand to the 14 cities most affected by air pollution in the UK to demonstrate the effectiveness of the system before coming into Europe, hopefully in 2021. We are developing a B2G business model, but depending on the rate of expansion of the company and the air quality analysis market CAGR we will try to create a B2C model to sell to private households rather than governmental bodies.
Your profile as an entrepreneur
I am 19, currently studying Mathematics and Physics at the University of Aberdeen. I am from Turin, Italy where I started my secondary school education, but I graduated from San Luis Obispo High School, California. I am very interested in the new technologies that are emerging at the moment (such as AI, big data analysis and wearable tech) and the benefits that their application in real life can give. The first significant project I worked on was a digital meteorological station part of the GalferLAB system that I presented with my team at “Giornata della Scienza 2015” where we won the First Prize Award in the Practical Projects category. The following year I developed the first expansion of the system: a low cost device for air quality monitoring purposes that gave us a Third Prize Award at “Giornata della Scienza 2016”. iBreathe came only in 2017 and was presented at FAST in Milan for the National Italian Competition for Young Scientists. After this event I was able with my team to travel around Europe into different Science Competition: LIYSF in London (July 2017), INESPO in the Netherland (September 2017), ScienceExpo in Belgium (April 2018). In the meantime I put together a team of students from Aberdeen University united by the same passion for designing projects and developing ideas. With this group we participated in the Energy Layout 2030 by Innogy and the TRAIL by Vinci Construction in which we reach the final (May 2018, Paris). When I moved in Aberdeen I worked to deviate iBreathe from a scientific project to a business. I participated to the LightBulb Active Innovation Idea Competition in February 2018 and the Aberdeen University Science Magazine Talks few days after.