Best Projects 2018 features all the nominated entries submitted to the Youth Citizen Entrepreneurship Competition under ‘Submit your Project’ category. All the entries consist of innovative projects run by existing enterprises in the form of businesses, NGOs or informal programs. If you want to know the 10 finalists in this category click HERE
OMG! Drinks (Vegetable Flavored Beverages)
Explain your project in details:
OMG Drinks is a non-profit business organization that is highly concerned on prevailing health-related issues in society, such as hypertension, diabetes, obesity which stand unaddressed throughout the years. In order to address the problem caused by these health problems, this company will be offering beverages that are made from organic vegetables. The business offers both single and mixed flavor of juice. The business will be promoting their products with the power of television and partnership with food/bread companies. The efficiency of the business will be measured through the employee performance each month and the maximum products to be produced following the ratio 1:350 as the minimum products produced whereas one person is required to produce at least 350 juices a month.
Impact of your enterprise on sustainable development
We expect environmental, health, and cultural change to happen like help reducing health-risks such as Diabetes, Hypertension, and Obesity in the country. People will tend to consume the product offerings even if vegetables are used as a substitute product to sugar considering these targets people who have these diseases and who can potentially have these diseases. It has a potential to reduce non-communicable diseases rates by 30% by the year 2022. Second, it will be using mason jars instead of plastic cups which can both harm one’s health and the environment. Lastly, it’s simply promoting the Filipino brand to the world since we are using organic vegetables from the Philippines and some of the vegetables are uniquely found in the Philippines only which makes it different from other brands and it will engage more foreign buyers to our product. In addition to that, the business serves as a bigger avenue for people residing in rural areas particularly farmers who can be given an opportunity since there would be no industrial processing involved in the process.
Sustainability and future plans
OMG! Drinks will collaborate with the National and local organizations such as Department of Science and Technology (DOST), Food Nutrition Research Institute (FNRI) and Department of Health (DOH) and Department of Labor and Employment (DOLE) to combat health issues across the country such as Diabetes, Obesity, and Hypertension based on their specific needs and the situation. It will aim to create and develop drinks partnered with schools, malls and offices on hypertension & diabetes since the rates are increasing drastically, while the Department of Health and other local and international-related health partners will do the following: To help prevent and reduce non-communicable diseases by educating people the scientific benefits of the product offerings. It is to create a wide research design on other possible products that can be consumed by the general public and be beneficial for their health. We will organize a fun 5k run in Bonifacio Global city, Taguig to fight these non-communicable disorders, engaging more people to support our product and advocacy in line with our objective to reduce health risks. The company will also integrate with job agencies to give people from rural areas more job opportunities especially in the pre-production, production and post-production of products which is also another SDG goal.
Your profile as an entrepreneur
James Cerrero is a 17-year old BS Accountancy student. He was first exposed to politics and economy. He has been a writer for History of Royal Women, Royal Writers, Oxford Writers’ House, Society of Authors and Cambridge Writers’. He broadened his knowledge as an entrepreneur and leader through his participation as a National Youth Congress delegate and quiz bee finalist which was held at the University of the Philippines, he was exposed to key issues on the country’s economy with other young scholars across the country. He was really passionate in fighting health problems so he began an investigatory project entitled “Bridges and Social Constraints of the Picture Exchange Communication System towards People with Autism” focusing on people with Autism Spectrum Disorder and improving their communication. He designed the PPECS application into an open way how it can help improve interactive communication whereas he launched his own prototype in play store. In his final year in High School, he generated a capstone project and it is the OMG Drinks which can solve health-related issues such as hypertension, diabetes, and obesity. As a youth representative, he was nominated in various prestigious international awards such as CSR Youth Awards, International Service-Learning Practitioner Award, Nobel Peace Prize, and Global Youth Awards. Currently, he is a member of the International Youth Council and the World Youth Asia Alliance and he is publishing his research materials entitled “Contemporary Analysis of the Role the Philippine Government in Economic Growth” which was submitted to University of Oxford and Cambridge University and accepted in the 2018 international research symposium at Prague, Czech Republic. Also, “Shaping the World of Obesity: A Living Psychological Enemy” which was submitted to Harvard. He is also finishing his entry for the MMFF short film category, Space Exploration Challenge, UN Int'l video & Global MathChallenge